The basic principles of logistics customer relationship management include

The basic principles of logistics customer relationship management include service first, value-added first and relationship first.

Extended data:

Customer relationship management of logistics enterprises;

The realization of customer relationship management depends on the unremitting efforts of enterprise employees. Before the enterprise is introduced into the system, it needs long-term cooperation and negotiation with software developers. All employees of logistics enterprises should change their working concepts and treat every customer with a positive attitude and personalized service.

It is necessary for logistics enterprises to actively cooperate with related software companies to develop their own customer relationship management, so as to meet the challenges of domestic and foreign counterparts, establish their own competitive advantages and change backward business concepts;

1, which can make full and effective use of customer resources, improve customer satisfaction and increase profits.

Customer relationship management can unify all the information of enterprise customers and the status of enterprise sales staff, and obtain customer information timely, completely and accurately. It can provide analysis and work support for managers and business personnel at all levels of the enterprise, and realize horizontal and vertical customer information communication. There is no need to be afraid of the departure of core marketers and the absence of marketers. Any marketer can easily take over the follow-up work of other marketers.

Customer resources can be classified and managed according to customer life cycle, which can provide support for logistics enterprises to formulate corresponding sales management strategies and technical preparations, fully analyze the sales opportunities brought by new customers and the potential of old customers, and promote the growth of enterprise profits.

2. It can effectively coordinate the internal resources of enterprises, improve sales and strengthen the monitoring of customer resources by enterprises.

The implementation of customer relationship management can effectively concentrate marketing, service and other resources, and ensure and enhance the satisfaction of high-value customers. The software system can reflect the satisfaction of value customers and their changes, prompt mismatched customers, track and supervise the implementation of customer satisfaction strategies and plans, and effectively improve the sustainable profitability of enterprises.

3. It can provide effective data analysis and provide effective support for the decision-making of company leaders.

According to a large number of customer and marketing business information in the customer relationship management system, the system can provide powerful data analysis ability and a large number of applicable model references, and can analyze customer characteristics, purchase behavior, price, cost, income and other factors respectively, thus providing effective basis for high-level decision-making of enterprises.