What is the secret behind Haidilao’s excellent service?

The most famous thing about Haidilao is not its hot pot, but its well-received service. People say that Haidilao is not about taste and price but service, a service that makes customers feel like God. As we all know, many restaurants, especially some old ones, cannot provide any service at all, but Haidilao does it, which makes many people feel comfortable even if the taste is not very good. , then they will continue to choose to eat. Coupled with the publicity from people who have been there, many friends who have not been there will be particularly curious about what kind of services Haidilao offers, which is why so many people choose to eat there and why it is so popular.

System is the secret to success. The secret to the success of McDonald's and KFC, which are popular around the world, is to have a successful system that can be copied. A mature and successful system can bring easy, simple, fast and safe success to every business partner! Haidilao also has a good model and system, and its service is first-class, so business is very good!

In 2011, I read the book about Haidilao. Not to mention what I saw, from the perspective of service providers, Haidilao has indeed put in a lot of effort and requires everyone to Every employee regards Haidilao as their own home and treats every customer as the owner of the home. But many times, this kind of kindness cannot be accepted as good intention in normal customer psychology. People always subconsciously put their attitude in a high position when receiving services, so when faced with the overly enthusiastic performance of the waiter, they have an instinctive resistance, and All the actions of Haidilao's waiters seemed too deliberate, as if they were instilled in them during training rather than their original intentions when faced with the customer's conditions.

We have to admit that in fact, when most customers choose Haidilao for the first time, they just want to experience the high-quality service they have heard about for a long time, but maybe no one will choose Haidilao because of their taste. Went for the second time. As a chain enterprise that essentially operates catering, blindly pursuing copied services and copied employees is a mistake in the first place. Better service should not only start from the surface, but should be sublimated as a whole to create a better catering environment, employee quality and the best quality. Fundamentally delicious.