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Is China Mobile's service brand positioning exclusive service or value-added service?
Serve with heart.
China Mobile's service brand is positioned as "service with heart". This brand positioning emphasizes that China Mobile takes customers as the center and adheres to the service concept of "service with heart and customer first" to provide users with high-quality and high-quality services.
Established on April 20th, 2000, China Mobile is a mobile communication operator based on GSM, TD-SCDMA and TD-LTE networks.
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