Poster background double eleven-Tmall double 1 1 How does the custom module of the receiving page break through 990?

Photoshop's tutorial on making double eleven posters is coming soon 1 1, and posters of major shopping websites have been launched one after another. Today's tutorial simply teaches you to make a double 1 1 poster banner!

Rendering display:

New canvases are usually this size.

Fill background color #3b0 1 10

Then create a new layer.

Select the virtual edge brush to zoom in to the appropriate position and click in the middle of the screen.

There is pixel control here.

You can also press the} key on the keyboard.

The effect after coming out is as follows. You can choose your favorite color, adjust the transparency and other settings.

Text step: choose the font of the following colors, and everyone can use their favorite font; The founder variety show is used here.

Copy the text by one layer.

hide

Then select the layer below (remember to rasterize the layer); CTRL+ left mouse button to enter the selection.

Choose a white stroke of one centimeter.

Click the delete key.

The effect is this.

Click on the hidden layer above.

Then move the position to the following position

Then the following text is the same method, as shown below.

decorate

Do some light, and you can also find materials and filter colors.

Tmall Double 1 1 How to take over the page customization module and break through 990? Setting the background picture as a poster, and then cutting out the 990 in the middle and putting it in, is actually splicing. There is no way to remove the poster module at the top and use customization. As long as it is an official page, it is like this! Hope to adopt!

1 1. 1 double eleven activities planning scheme template 2022 (5 selected articles) will soon launch the double eleven activities. At this time, it is very important to make a good activity plan. The activity plan can help to achieve the activity goal smoothly. Yes, we must write the activity plan well this time! How to write the double eleven activity plan? I have collected and arranged "{1 1. 1 Double Eleven event planning scheme template 2022 (5 selected articles)}" for your reference, hoping to help you.

11.11double eleven event planning scheme template 2022 (Part I)

First, the theme of Singles Day activities

Beauty salon "Singles' Day Friendship Activity"

Second, the purpose of Singles Day activities

1,165438+1October 1 1 is a festival for all single young friends. You may wish to find your favorite object in the "Singles' Day Friendship Activity" in the beauty salon.

2. If you want to get rid of Singles Day and let him/her see his/her beautiful side, you might as well let the beauty salon arm yourself, which means that the beauty salon team will carefully create your favorite makeup for you.

3. Beauty salons use Singles Day activities to stimulate the consumption of young men and women and improve the performance of beauty salons.

4. Further enhance your brand awareness and increase the trust of customers.

Third, Singles Day activity time

20xx 165438+ 10/month1/day.

Fourth, the goal of Singles Day activities.

Single boyfriend and girlfriend (age 18-45), beauty salon customer.

Verb (abbreviation for verb) Singles Day activities.

Singles Day network activities

Mainly through some games, such as passing apples, solve riddles on the lanterns and other lovers' games, strangers can get to know each other better. In addition, there are talent shows of both men and women, which can also enhance goodwill. The beauty salon will give three couples who won the Best Couple Award a month of free makeup and facial care, with many discounts.

promote sales

Although Singles Day is not a traditional festival in China, more and more young people like it now. Beauty salons can seize the tastes of these young people and launch some preferential promotion programs, such as a gift of 388 yuan 100 yuan and tickets for the latest movies.

Group purchase promotion

Before Singles Day, I have seen some e-commerce companies doing promotional preheating. At this time, beauty salons may wish to choose group buying to increase their popularity. Group buying can not only stimulate consumers' demand, but also appropriately increase the turnover in the store. It is worth noting that beauty salons must combine the promotional products and articles of the current season to understand what customers like is an important reason for winning customers.

Door to door service

Many single friends think it will be boring to go to the beauty salon for nursing on Singles Day, because groups of lovestruck men and women can be seen everywhere. Therefore, beauty salons launched on-site service on Singles Day. This discount is for old members and customers. There are only five places a day, so you can make an appointment by phone first.

How to break away from Singles Day? Come and join the "Singles' Day Friendship Activity" in our beauty salon. Not only can you make new friends, but you can also become beautiful. Come on!

11.11Double Eleven event planning scheme template 2022 (Part II)

I. Theme of the event and its concept

Bachelor, there is no reason to give 50% discount on fashion shopping.

Communication concept, with the concept of fashion bachelor (the copywriting and pictures used in promotion, including page making, all revolve around this concept) as the communication breakthrough point, and spread the activity page through various channels.

Second, the plan implementation process summary

1, 65438+1October1-16

Collect the materials needed for preparation and promotion (including Weibo account number, Want Want number, copy required for promotion, picture materials, etc.). ), and talk about the activities recommended by the store customer service during the event.

2.No. 10+07- No.3 1

All promotion channels began to promote Weibo, and Weibo began to operate simultaneously.

3.165438+1October 1 -5

Weibo started a new prize forwarding, and participating stores began to post activity preview maps to jump traffic to Weibo.

Enter the preview page to share courtesy activities, and share this page to get 5 yuan coupons.

4.165438+1October 6th-1 1

After 17 days of forum promotion feedback data, select high-quality forums to directly promote soft pages.

Promotion homepage of each channel.

Time is running out from double 1 1. In short, if it is a planning case, we must pay attention to the integrity of the process and the implementation of the promotion planning plan. You have to enter the situation, because you planned it, what kind of resources are needed to cooperate with you, what kind of situation will happen in the activity, how to solve and avoid it, and so on. You must make it clear, at least take precautions, so it is a simple planning case.

11.11double eleven event planning scheme template 2022 (Part III)

I. Purpose of the activity:

Singles Day is an entertainment program for young people. 65438+1 October 1 is Little Singles' Day, 65438+1 October1and165438+1October1is Middle Singles' Day. This activity revolves around the main line of "Shopping on Singles' Day", fully highlighting the holiday characteristics of Singles' Day entertainment and impressing consumers with very human activities. Through the promotion activities of otaku series products, we will strive to win the peak of sales volume, personalized word of mouth and price word of mouth, and truly deepen our holiday market.

Second, the activity time:

165438+1October 9-165438+1October1.

Third, the theme of the event:

"Ode to Happy Bachelor, and the ceremony will be overwhelming."

Four. Activities:

"Happiness is in Liansheng, and bachelors buy big."

1, during the "Ode to Happy Singles Day" activities, super shocking prices were launched every day. Let customers feel the tangible benefits. And promote the instant noodle products that the single otaku otaku group loves.

2. "Joint students send affection, and bachelors give gifts". Anyone who has shopped all over 200 yuan in this supermarket will receive a beautiful gift and apply for a Liansheng supermarket membership card for free. (Gifts imply fashionable items, such as personalized jewelry)

3, "Ode to Happy Luck" The lucky turntable keeps turning, and the gift is sent again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Ode to Joy Member" launched hundreds of member products, which made members feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Liansheng's membership card become one of the essential items.

5, "Ode to Happy Fashion" fashion home textiles also give gifts, and happy coupons can't stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on!

Verb (abbreviation of verb) coordination of activities

Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.

Operation office: provide site and pile.

Planning department: venue layout, poster production and distribution, activity supervision and implementation.

Cost budget of intransitive verbs:

The gift cost is 600,000, the publicity cost is 300,000, and the personnel cost is 500,000.

11.11double eleven event planning scheme template 2022 (Chapter 4)

First, promote the former.

(A) store strength analysis and layout

1, best-selling commodity rate: the best-selling commodity rate and ice-breaking rate of the whole store and the best-selling commodity rate of categories.

(1) Goods that have not been sold for 30 days, few visitors and few collections can be reduced in price or deleted;

(2) Create a new product: change the main drawing-exchange number-exchange details;

(3) The new product is out of stock, and the resources in the new product period are exhausted.

2. Self-inspection and adjustment of loading and unloading time

(1) optimization strategy: the door is right-the strong alliance, the weak cherish each other;

(2) Three key points: baby strength stratification, flow time period strength stratification and matching method stratification.

3. Title self-inspection and adjustment

(1) the universality of word-finding channels;

(2) data arming: searching index, trading index, predicting conversion rate, and realizing the screening of sorted reference data items;

(3) Share two methods of making headlines:

First, the conventional paragraph title method

& lt 1 & gt； Composition: Pinzi 1+ Attribute Word 1+ (gender attribute word)+Attribute Word 2+ Pinzi 2+ Attribute Word 4+ Attribute Word 5+ Pinzi 3.

& lt2> header must have more than 1 spaces; Pay attention to illegal words (such as functional words: slimming tea, strengthening kidney; Exaggeration: the whole network is the lowest, and the whole network is the best. ); Pay attention to the selection of hidden words; Pay attention to the choice of promotional words: such as package, special price and promotion; Location of keywords.

B, sales title method

& lt 1 & gt； Expanding words: expanding related words with core words (product words)

& lt2> Masked words: illegal words, words with inconsistent attributes.

& lt3> data arming: query the sales volume and index calculation of the first three pages under keywords (1, 0.9, 0.8), and color code.

& lt4> screen out the available keywords according to the sales volume, and then use them from high to low according to the search index to form the title. Please refer to the general mode for the mode.

(B) Children's strength stratification and planning

1, baby main attribute stratification: whole store baby stratification reference factors: age, price, material, style, crowd, specification, use and season.

2, baby power stratification

(1) Drainage Fund: strong matching, low cost, popular demand, sufficient inventory and rich sku.

(2) Profit: small demand, incomplete sku and uncontrollable cost.

(3) Spare money: strong collocation, low cost, popular demand, short production cycle and controllable sku.

(3) Layering and matching of inflow ports

1, the main attribute represents the keyword.

2. Target keyword matching

(d) establishing a closed-loop process.

1, Want Want automatically replies.

(1) explosion period: starting with the main selling points and interest temptations of the main explosion and ending with the main explosion link;

(2) Regular sales period: the main push information is to lure money or membership system or interests;

(3) Clearance period: the main push information is to lure the interests of the whole store or classified pages.

2. Home page and special page

(1) Three big pictures without carousel:

A. Double 1 1 Promotion information: store-wide discount and limited stock.

B, collection+attention courtesy: coupons (one-click collection)

C. After-sales description of favorable cash return for photo printing/activities

(2) Repeat three pictures for each topic.

3. Details page and left column

(1) Put three large pictures without turntable at the top of each baby detail page.

(2) Three large pictures without turntable are placed under the left workspace, and the atmosphere is combined with SNS.

Second, promote China.

(1) Tracking of important indicators

1, collection conversion rate

Before the activity, we talked about the collection rate, and during the activity, we talked about the collection conversion rate.

2. Sales follow-up

(1) Single product sales, total store sales and total store sales increased.

(2) collection rate and collection conversion rate

(3) collection conversion rate, sales volume and total business volume

3. Total business volume

(2) Planning and implementation of marketing plan

1, SNS channel opened (main battlefield-mobile phone): Weibo, WeChat, Huanxi, Tao Wei, QQ Space, Renren (APP);

2. Attract collection and attention, and regularly broadcast sales. Create a short-term sales event: highlight information such as time period and sales volume, as well as inventory shortage;

3, interspersed with lottery and interaction. Strength guarantee: inventory, product quality and express delivery.

Third, promote posts.

(A) product problem detection and adjustment

1. Delete the problem goods (low score): due to quality problems, delivery problems, inventory problems and malicious evaluation, delete the baby and maintain the DSR.

2. Hot-selling commodities that can be evaluated and have a long production cycle can be adjusted to the unpopular period or pre-sale to ensure the stability of DSR.

(ii) Tracking and maintaining key indicators

1, DSR: describes the reduction and deletes the product of the reduction; Reduced services, increased after-sales and telephone processing; Distribution is reduced, and express delivery is selected according to cost and city.

2. Follow-up of sales volume and collection transformation, SNS regular live broadcast, lottery interaction, photo printing and powder enhancement, warehouse and product replenishment, and later concessions.

(3) Traffic portal tracking and advanced

1, supplement the accurate thesaurus, select popular rising words, and replace the main attributes.

2. Re-adjustment and preemption of the sales title and entrance of the whole store.

3, dark horse baby selection optimization, SNS synchronous push preferential information! ! ! !

11.11double eleven event planning scheme template 2022 (Chapter 5)

I. Background of the event

On the eve of the event, we should actively participate in activities such as poly-cost-effective and micro-snap-up, increase our brand exposure and improve brand awareness, thus paving the way for sales in the event.

Two. Programme of activities

Preheating: the time is 165438+ 10/to 1 65438+10. The online preheating activity page is designed by the store itself, including home poster, store tips and baby details page. All the pictures are theme elements, aiming to create a shopping carnival atmosphere, lay the foundation for the activities and reserve traffic. Design Yi Labao, banners, theme posters, buy some balloons and ribbons to decorate the whole office, so that everyone can fully feel the atmosphere.

Customized T-shirts are used for offline mobile advertisements, and all departments take photos after dressing.

Official activities: 165438+ 10/00: 00 ~1123: 59.

Figure: The main venue page of the store activity, related posters on the product details page, promotion posters of micro-amoy activities, drilling exhibition pictures, through train pictures, shop homepage posters, shop moving, and flow chart of guiding independent ordering, etc.

On that day, the reception room should not be short of sweets, biscuits, fruits and other foods, and we should not let everyone starve when we are nervous. The person in charge should arrange for everyone to have a rest online.

Third, follow-up activities.

Artist: Make a statement on the time of refund processing, order information modification, delivery express and time, and put it on the home page and product details page.

Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Ensure printers and related materials (such as spreadsheets); Ensure the company network; Check the software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)

Warehouse: ensure accurate inventory and avoid shortage. Prepare packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them up separately in the event to ensure smooth communication between customer service and delivery, and ensure the smooth resolution of order information modification in the sales process.

Fourth, inventory preparation.

(1) Determine the products launched at the event. All main products should account for 50%-60% of the total inventory. All products must be put into storage within one week before11.11,and the store inventory is actually 90%-95%. If you need gifts, you should also prepare inventory.

(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.

(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.

(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.

Verb (abbreviation of verb) personnel preparation

(1) For new employees who may be recruited due to the surge of double 1 1 orders, the employee's work arrangement plan should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, the relevant details of the packaging veneer board should be trained in advance, and the staff training should be well done in advance.

(2) Provide complete operation training and other training for all employees, especially those related to order processing.

(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities. Personnel must be well deployed, and two or three shifts should be planned in terms of brushing and customer service. It was all day, taking turns to rest in the reception room.

(4) Calculate the number of personnel in each position according to the flow.

(5) The materials shall be calculated according to the possible flow and the number of packages.

Preparation of intransitive verb materials

(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags, foaming fillers and packaging boxes involved in promotional activities, and sort out some specific packaging in advance, just put the goods in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;

(2) Paper storage for express delivery and invoice, printer debugging and printing consumables (preparation) to improve the invoicing link.

(3) Such a large-scale activity requires more services from merchants, especially the delivery link. All customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are required to deliver it first within 2 days.