Dongping Culture in Dongping Campaign

As the weather gets warmer, there is an endless stream of tourists visiting Dongping Lake and reading Water Margin. While enjoying the beautiful scenery, they are also attracted and intoxicated by the rich culture here. According to statistics, at present, the number of daily tourists in the county has reached more than 265.438 million, an increase of 28%. Culture is the soul of tourism. Dongping County, the hometown of Luo Guanzhong, is rich in cultural heritage and tourism resources, and has a unique advantage in developing tourism. According to the theme of "Inheriting the Zen Mountain and Showing the Water Vein, Carrying Forward the Charm of Guzhou Water Margin", they made great efforts to enlarge this precious historical and cultural resource, and cultivated tourism as a new leading industry, which accelerated the pace of development and construction of Dongping Lake (Liangshanbo) scenic spot. In 2006, they received 458,000 tourists and earned 320 million yuan in tourism revenue, making them "one of the 66 cultural tourism counties in China".

Youyou Dongyuan, a piece of Wang Yang has nurtured a splendid Dongping culture, where historical celebrities are like stars and cultural relics are scattered all over the place. Dongping, which carries a heavy culture, has long been mixed with Buddhism, canals and water margin. There are 273 scenic spots, including 5 national and 7 provincial. Water Margin tourism resources are the only kind of resources in China with the connotation of ancient peasant uprising legend sites. Dongping Lake (Liangshanbo), as the remaining water area of the "800-mile Water Park", is the main part of the Shuihu cultural tourism route, with diverse landscapes and numerous relics. It is with the Water Margin that "the sea is vast, the mountains and waves are mighty, and the water and the sky are connected" that the Shui Bo hero who "stationed troops in the depths of the reed flowers and ruled the warships under the shade of the lotus leaves" was around Dongping Lake. The story of the Water Margin is well known to all women and children. Here you can find the remains of the original site, such as the classical seven heroes of Juyi, Liangshan, the three heroes of Ruan, Lashan, Liugongshan, the hometown of Sanruan, and Song Jiang's attack on Dongping House, Jiangbei of Song Dynasty and Juyi Island.

Today's Dongping Lake, although not as good as the 800-mile water margin in those days, is vast in smoke and waves.

The potential has not diminished at all. Here, you can also find the huts in the water town where "the wine stalls outside the bar are hung high and the fishing boats in Liu Yin are idle", see the floating restaurants with "the pavilions are full of windows and the bamboo curtains in the water pavilion", and feel the flavor of the water town where "the mountains and rivers are full of pavilions and the heroes gather together". Boating on the lake, you can recall the tragic scene of killing the sky and drums ringing through your ears, just like crossing the historical sky and being in the water margin scene. Culture needs inheritance and innovation. Dongping county is committed to excavating, researching and utilizing historical and cultural resources, building contemporary advanced culture and promoting development with culture. In recent years, they take cultural activities as the carrier, exert the influence, cohesion and appeal of culture, and constantly improve Dongping's popularity and reputation. Cultural research institutions such as the Federation of Literary and Art Circles and the Social Association have been established in this county, and eight literary and art societies such as Luo Guanzhong, Dongping Cultural Research Association and Painters Association have emerged. For a time, the literary and artistic works to explore, study and innovate Dongping culture were magnificent and splendid; Luo Guanzhong, Romance of the Three Kingdoms and Water Margin were held, and nearly 200 domestic and foreign experts gathered in Dongping to further investigate and demonstrate the academic viewpoint of "Dongping, the birthplace of Luo Guanzhong", which became an unprecedented cultural event in the county. Participated in the provincial cultural Expo, and two cultural projects became outstanding cultural industry investment projects in the province. Participate in Ningbo Tourism Fair, be the only county-level unit, and actively promote Dongping tourism resources, which has attracted great attention from merchants; Successfully held the "Water Margin Cultural Tourism Festival" and other festivals, so that the charm of Guzhou Dongyuan was fully displayed and the water margin cultural passion was staged; A large number of historical and cultural landscapes, such as Daicunba and Father-Son Champion Memorial archway, have been repaired and maintained, and their former style has reappeared. A large number of new cultural landscapes, such as Luo Guanzhong, Liang Kai, Anyidao and Gao Wenxiu, have been completed one after another, becoming new highlights of ancient Dongping culture; A number of endangered intangible cultural heritages, such as Yin Si Opera and Duangong Opera, have been excavated and protected and become provincial intangible cultural heritages. ...

The vigorous cultural activities highlight the cultural charm and enhance the cultural taste of Dongping. Over the past year or so, Dongping County has published the Collected Works of Dongyuan Luo Guanzhong, Luo Guanzhong and< The Water Margin, with more than 65,438+00 kinds of historical and cultural books, such as research, Dongping of Guzhou and celebrities of past dynasties. Established Dongping Lake, Dongping Forum, China Shuihu Culture Newspaper, Luo Guanzhong Research, etc.

","Dongyuan Style "and other periodicals and newspapers, Dongping's cultural signboard is getting brighter and brighter. In the investment of tourism industry, the county gives full play to the role of market in allocating resources, improves the diversified investment mechanism, separates the management right and ownership of tourism resources, and realizes the marriage of capital and resources. Solve the bottleneck of funds by means of "government investment, social raising, external financing and striving for the upper reaches". They aim at powerful large enterprises, go out and come in, and devote themselves to Dongping tourism development and construction. In recent years, the county has participated in more than 20 domestic and international tourism promotion conferences organized by provinces and cities. At the first China Tourism Investment Fair held in Ningbo, a letter of intent for project cooperation was signed with three foreign businessmen, with an intentional amount of 480 million yuan. Hong Kong Liang Group is optimistic about Dongping's rich tourism and cultural resources and development potential. Since it settled in Dongping in 2004, it has invested nearly 1 100 million yuan to develop and construct Juyi Island tourism projects, and the Liangshan Park Shanzhai and Shuizhai projects with an investment of 50 million yuan will also be opened to tourists during the Eleventh Five-Year Plan period.

Improve supporting functions and expand market influence. According to the requirements of the coordinated development of food, housing, transportation, travel, shopping and entertainment, the county has increased the construction of tourism infrastructure. In terms of tourism traffic construction, combined with the overhaul and reconstruction of main roads, 300 kilometers of Dongping Lake tourist road around the lake, 80 kilometers of dredging channels and 4 tourist docks were completed. They invested more than 900,000 yuan to hold the "Water Margin Cultural Tourism Zone Press Conference" in Jinan News Building, set up offices in major tourist markets such as Jinan, Tai 'an, Jining, Liaocheng and Heze, and made extensive publicity and promotion in the form of newspapers, exhibitions and promotional materials. At the same time, it has continuously enriched tourism commodities, and Paihu Food has been rated as "Shandong Famous Brand", and developed tourism products such as "Ruan's Three Heroes" ceramic handicrafts and "Water Margin 108" leaf-inlaid gift mirror.

Cultural charm is prominent, supporting Dongping tourism. With the completion of Jihe Expressway kilometers and the resumption of navigation of Dongping section of Beijing-Hangzhou Grand Canal, Dongping's location advantage will be more prominent, and its cultural tourism will be more brilliant.