How does Taobao live broadcast operate?

Taobao live broadcast, such as operation: cooperation with merchants, no ability to bring goods, which will reduce the chance of cooperation with merchants again. With the decrease of welfare support, anchors with strong ability to bring goods can win more benefits from merchants for fans, which gives fans a feeling that they are different from other anchors.

1, to have a good product, this product is not only good, but also has an advantage in price, guaranteed quality and stable supply. For example, if the contacted products are found out of stock after a period of broadcasting, it will be a headache.

2, the anchor should have a self-label, this label will make fans think of themselves when they think of their own needs, such as being a tide anchor, in addition to selling clothes, they should be professional in this field, and have their own opinions on brands, fabrics, collocation, channels, styles, cost performance and so on.

3, good adaptability, the anchor will experience many problems of fans in the live broadcast room, such as black powder, saying that the anchor is ugly. For another example, many fans asked the anchor to change clothes. At this time, the anchor needs to explain. There are many clothes every day that need to be explained one by one.

4. The anchor continues to pay attention to platform activities. In fact, there are not many people signing up for many activities, large and small, and the chances of being selected are very high, including many societies. You can get a lot of information if you join.

Extended data:

Matters needing attention

1. No matter what you do, you must have industry acumen. You have to broadcast the official live broadcast every time to understand what the platform says. If you follow the official meaning, you won't fall behind.

2, learning and summarizing ability, this will be more important, a person can not spell better than his peers, the most important thing is that there are many channels to learn in the process of continuous learning.