What is the English for "packaging identification system" in VI?

What is VI?

1. Definition of VI

VI stands for (Visual Identity), which is translated as visual identification and is the most powerful communicator in the CIS system. and infectious levels.

83% of the external information perceived by people reaches people’s minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which can be disseminated most directly at the broadest level in an extremely rich and diverse application form.

Scientific design and implementation of favorable visual identity are a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

II. VI application element system design table

1. Hospitality project categories

Negotiation meetings, reception rooms, conference hall furniture, ashtrays, cushions , reception tableware, customer stationery. Commodity and packaging

Commodity packaging design, wrapping paper, packaging boxes, packaging boxes, various packaging badges, envelopes, seals, pasted trademarks, tapes, labels, etc.

2. Symbols

Company name signs, building exteriors, signs, outdoor lighting, neon lights, entrance and exit instructions, window displays, movable signs, road signs, monumental buildings, various Various types of signs and dealers use various business signs and signs.

3. Accounts

Orders, orders, bills, orders, various bills, application forms, notices, confirmation letters, contracts, checks, receipts wait.

4. Stationery

Special letterheads, notes, envelopes, document paper, document bags, letters of introduction, etc.

5. Clothing

Publication of work clothes, uniforms, work hats, ties, bow ties, handkerchiefs, tie pins, umbrellas, handbags, etc. for male and female employees

6 .Printing

Stocks, annual reports, company lists, survey reports, self-run newspapers, company resumes, profiles, certificates of awards, etc.

7. Mass communication

Newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, mail advertisements, etc.

8. SP category

Product manuals, advertising leaflets, exhibition layouts, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards, and various POP categories.

9. Transportation

Appearance identification of business vehicles, advertising vehicles, trucks, employee commuter vehicles, etc.

10. Documents

Badges, armbands, business cards, identification cards, company flags

3. Basic principles of VI design

The design of VI is not a mechanical symbolic operation, but a vivid expression with MI as its connotation. Therefore, VI design should reflect the company's business philosophy from multiple angles and in an all-round way.

VI design is not the designer’s whim but requires strong implementability. If it is too cumbersome to implement, or if it is too expensive to implement, no matter how good the VI is, it will become a castle in the air and a piece of paper because it is difficult to implement.

①The principle of unity of style

②The principle of strengthening visual impact

③The principle of emphasizing humanization

④Enhancing national personality and the principle of respecting national customs

⑤The principle of implementability

⑥The principle of conforming to aesthetic laws

⑦The principle of strict management

The VI system is intricate and complicated. Therefore, during the implementation process over many years, we must pay full attention to the randomness of each implementing department or personnel, and strictly follow the provisions of the VI manual to ensure that it does not go out of shape.

4. Basic procedures of VI design

The VI design procedure can be roughly divided into the following four stages:

①Preparation stage:

< p>Establish a VI design team

Understand and digest MI and determine the basic form that runs through VI

Collect relevant information to facilitate comparison

Preparation work for VI design Starting from the establishment of a dedicated working group, this group is composed of people with different strengths. It’s not about numbers, it’s about being capable and focusing on practical results. Generally speaking, it should be the senior person in charge of the enterprise.

Because this person has a more thorough understanding of the company's own situation than ordinary managers and designers, and has a stronger macro grasp. Other members are mainly people from various specialized industries, with artists as the main body, supplemented by marketing personnel and market research personnel. If conditions permit, professionals from aesthetics, psychology and other disciplines will also be invited to participate in part of the design work.

② Design and development stage

Basic element design

Application element design

After the VI design team is established, it must first fully understand, Digest the company's business philosophy, understand the spirit of MI, and find the integration point with VI. This work relies on full communication between VI designers and enterprises.

After all preparations are completed, the VI design team can enter the specific design stage.

③Feedback and correction stage

Research and correction feedback

Revision and finalization

After the VI design is basically finalized, teaching must be carried out Conduct a large-scale survey to test the details of the VI design through feedback from a certain number of survey subjects at different levels.

④Preparing VI manual

Preparing VI manual is the final stage of VI design.

5. Design of basic elements of VI - logo design

Logo is divided into two types: corporate logo and product logo.

Corporate logo

Corporate logo is the logo of the entity engaged in production and business activities. Product logo is the logo of the products produced by the enterprise, also called trademark.

Characteristics of corporate logos

Unique and distinctive recognition is the primary feature of corporate logos.

The symbolic nature of spiritual connotation is the essential characteristic of corporate logos.

Aesthetic styling is an important feature of a corporate logo.

Extensibility in implementation is an essential feature of a corporate logo

The application range of logos is extremely wide, so logo design should take into account expressions in plane, three-dimensional and different materials. Effect. Some logo designs are beautiful, but their production is complicated and expensive, which inevitably limits the breadth and convenience of logo applications.

Corporate logos should have the color of the times

In the process of logo design, the color of the times should be fully considered and randomly revised according to the situation in the future implementation process.

Design principles of corporate logos

From a modeling perspective, logos can be divided into concrete and abstract types. There are three types: concrete and abstract combination.

Concrete logos are designed based on specific images (mostly physical graphics) through various modifications, such as simplification, generalization, exaggeration, etc. The advantage is that they can intuitively express concrete characteristics. , making it clear at a glance.

Abstract logos are logos designed with dots, lines, surfaces, bodies and other modeling elements. It breaks through the constraints of concreteness, has greater room for modeling effects, and can produce a strong visual Stimulating, but prone to uncertainty in understanding. Such as the logo of Japan's Mitsubishi Corporation.

The combination of concrete and abstract logos is the most common. Because it combines the strengths of both concrete and abstract logo design types, its expression effect is particularly outstanding.

No matter what form of logo design it is, it should follow the following principles

The logo design should be able to reflect the company's business philosophy and highlight the corporate image.

Logo design should be combined with the company’s industry characteristics and product characteristics.

Logo design should conform to the aesthetic characteristics of the times.

6. Basic element design of VI - standard word design

Standard word design is the name of the enterprise (product), through creative design, to form a unique style and outstanding personality combination. .

1. Characteristics of standard words

Recognizability is the general characteristic of standard words

Since standard words represent a specific corporate image, they must be unique The overall style and distinctive personality characteristics can make the enterprise it represents stand out from many comparable objects and be unforgettable.

Legibility is the basic feature of standard characters

Styling is the key feature of standard characters

Seriality is the practical feature of standard character design. There is a series of standard fonts in the same style, suitable for various situations.

2. Standard font design steps

Determine the overall style

An enterprise should have its own inner style that is different from other enterprises, with different font shapes and combinations Form also has its own inherent stylistic characteristics, and an organic connection between the two is found.

Conceive the basic shape

Adjust visual errors

Common optical illusions and corrections

Chinese characters are square-shaped, but in actual In terms of visual effects, slightly longer Chinese characters look more beautiful than regular square shapes. This is because the frame structure of Chinese characters has many top and bottom frames, with only some strokes on the left and right supporting it. Moreover, more horizontal strokes and fewer vertical strokes also enhance the sense of height of Chinese characters. Therefore, words written in squares of the same size are likely to look uneven and of different sizes.

A complete set of VI directories

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1. VI basic design project

1. Corporate logo design

Corporate logo and logo creative description

Logo ink draft

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Logo reverse white rendering

Logo standardized drawing

Logo grid coordinate drawing

Logo reserved space and minimum proportion limit

Logo specific color effect display

2. Enterprise standard font

Company full name in Chinese font

Company abbreviation in Chinese font

The company's full name is in Chinese font, grid coordinate drawing

The company's abbreviation is in Chinese font, grid coordinate drawing

The company's full name is in English font

The company's abbreviation is in English font

< p>Company full name in English font grid coordinate drawing

Company abbreviation in English font grid coordinate drawing

3. Enterprise standard color (color plan)

Enterprise standard Color (printing color)

Auxiliary color series

Color identification of subordinate industries

Background color usage regulations

Special table for color matching combinations< /p>

Background color, chroma and hue

4. Corporate styling (mascot)

Mascot color draft and styling description

Mascot three-dimensional Renderings

Basic dynamic shapes of mascots

Single-color printing specifications for corporate mascot shapes

Mascot expansion and use specifications

5. Corporate symbolic graphics

Color draft of symbolic graphics (unit graphics)

Extended effect draft of symbolic graphics

Usage specifications of symbolic graphics

Symbolic graphics Combination specifications

6. Enterprise-specific printing fonts

Enterprise-specific printing fonts

7. Basic element combination specifications

Logo and standard characters Various modes of combination

Multiple modes of combination of logos and symbolic graphics

Multiple modes of combination of logos and mascots

Logo and standard words, symbolic graphics, mascots Combining multiple modes

Basic elements prohibit combining multiple modes

2. VI application design project

1. Office supplies design

Business Card for Senior Manager

Business Card for Mid-Level Manager

Business Card for Employee

Envelope

Domestic Envelope

International Envelope< /p>

Large envelope

Letter paper

Domestic letter paper

International letter paper

Special letter paper

Notes

Fax paper

Bill folder

Contract folder

Contract standard format

File box

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Salary Bag

Identification Card (Work Permit)

Temporary Work Permit

Access Card

Work Notebook

Folder

Document bag

Portfolio

Dossier paper

Official letter paper

Memo

Presentation

Submission

Document header

Vertical and horizontal form specifications

Telephone records

Office Stationery

Appointment Letter

Job Appointment Letter

Certificate of Award

Announcement

Maintenance branch name and address cover and inner page layout

Product manual cover and inner page layout

Attendance card

Leave form

Business card box

Business card desk

Desk signage

Timely labeling

Suggestion box

Manuscript box

Corporate emblem

Paper cups

Tea cups, coasters

Office pens, pen holders

Notebooks

< p>Notepad

Briefcase

Common

Address book

Property number plate

Training certificate

National flag, corporate flag, mascot flag flag base shape

Flag hanging

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Roof hanging flag

Vertical flag

Table flag

2. Public relations gift design

Greeting card

Special invitations

Invitation letters and envelopes

Handbags

Wrapping paper

Key tags

Mouse pad

Wall calendar format specifications

Desk calendar format specifications

Calendar card format specifications

Postcard format specifications

Small gift box

Gift items

Logo umbrella

3. Employee clothing and clothing regulations

Men’s clothing for managers (suits\\white-collar workers\\tie\\tie clip)

Management women's clothing (skirts\\Western-style suits\\collars\\chest ornaments)

Spring and autumn shirts ( Short sleeves)

Spring and autumn shirts (long sleeves)

Employee men's clothing (suit\\blue collar shirt\\vest)

Employee women's clothing (skirt\\ Suit\\collar\\chest)

Winter cold-proof work clothes

Sportswear jacket

Sportswear, sports cap, T-shirt (cultural shirt)

Field staff clothing

Safety helmet

Work cap

4. Enterprise vehicle body design

Official vehicle

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Van

Shuttle

Large transport truck

Small transport truck

Container transport vehicle

Special models

5. Symbol indication system

Appearance of the corporate gate

Appearance of the corporate factory

Schematic renderings of the office building< /p>

Building outdoor signage

Company name signage

Company name marble slope treatment

Mobile signage

Company structure plan

Door entrance instructions

Glass door

Floor signs

Direction signs

Public facility signs

Bulletin boards

Specifications for the setting of building signs in production areas

Stand-standing road guide signs

Stand-standing roads Signs

Standing signs

Welcome placards

Outdoor standing light boxes

Parking lot area signs

Stand-standing road guide signs

Workshop signs and ground guide lines

Workshop signs and ground guide lines

Production workshop house number specifications

Vertical door signs of branches and factories

House signs

Flat indication map of the production area

Instruction signs of the production area

Reception Desk and background board

Indoor corporate spirit slogan signage

Warning decorative tape on glass doors and windows

Indoor workshop signage

Warning signs Brand

Indicative function symbols in the public area

Internal company visit instructions

Instructions for each department's work group

Internal operations Process instructions

Each business office exit/access planning

6. Sales store identification system

Small sales store

Large sales store< /p>

Store horizontal, vertical and square signs

Shopping guide flow chart format specifications

In-store background board (image wall)

In-store exhibition stand

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Accessory cabinets and shelves

Store light box

Wall light box

Information rack

Trash can

Indoor environment

7. Enterprise product packaging identification system

Transportation packaging of large items

Outer packaging box (wooden, paper)

Product series packaging

Gift box packaging

Wrapping paper

Accessories packaging carton

Certificate of conformity

< p>Product identification card

Storage card

Safety

Card Repair

Quality Notice Format Standards

Instruction Manual Format Standards

Sealing Glue

Conference Supplies

8. Corporate advertising specifications

TV advertising logo freeze-frame

Newspaper advertising series format specifications (full page, half page, banner)

Magazine advertising specifications< /p>

Poster layout specifications

Series of themed posters

Large-scale street sign layout specifications

Light box advertising specifications

Bus body Advertising Specifications

Double-layer car body advertising specifications

T-shirt advertising

Horizontal and vertical banner advertising specifications

Large hydrogen balloon advertising specifications< /p>

Neon red light sign expression effect

Direct mail DM promotional page layout

Advertising promotion paper cup

Direct mail promotion tri-fold layout Specifications

Corporate brochure cover and format specifications

Annual report cover format specifications

Publicity foldout cover and back cover format specifications

Product single-page instruction manual

Fold-fold promotional card specification 7

Online home page layout specifications

Category web page layout specifications

CD cover specifications

Qingtianzhu light box advertising specifications

Wall advertising

Rooftop light box advertising specifications

Night-time effect of outdoor signs

Exhibition board display specifications

Counter vertical POP advertising specifications

Vertical POP specifications

Hanging POP specifications

Product technology Information description format specifications

Product instructions

Street sign advertising format

9. Exhibition instruction system

Standard booth and display board format

Specialized booth specifications

Standard booth specifications

Sample booth

Sample display board

Product description board

Information rack

Conference supplies

10. Regeneration tools

Color chip sample standard color

Color chip sample aid Color

Standard combination form

Symbolic pattern sample

Mascot shape sample

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