How many years of wine culture in Xinghua Village?

From Pangu to Heaven, Three Emperors and Five Emperors to now, everyone knows Xinghua Village, and everyone knows the fragrance of Fenjiu.

Shanxi Xinghua Village Fenjiu Group Co., Ltd., as a wholly state-owned company funded by the provincial government, is a large-scale enterprise mainly engaged in the production and operation of Fenjiu and Zhuyeqing liquor, and is one of the large-scale famous wine production bases in China. Since the reform and opening up, Fenjiu people have insisted on high-quality factory construction, strict management, scientific and technological progress and hard work, and their market competitiveness has been continuously enhanced, achieving a leap from traditional brand names to market brands. Products sell well all over the country and are exported to more than 50 countries and regions in the world. Under the guidance of the spirit of the Third Plenary Session of the 16th CPC Central Committee, Shanxi Xinghua Village Fenjiu Group Co., Ltd. combines ancient civilization with modern civilization, and "blends" a cup of sweet and pure nectar by means of brand internationalization, mechanism marketization, efficient organization and modern management.

Famous historical articles

Wine is not intoxicating, but people are drunk for thousands of years.

Chinese wine culture has a long history. China's wine capital-Xinghua Village in Fenyang, Shanxi Province, has experienced vicissitudes, a bright moon, and a flower is missing. Thousands of years of history have rolled forward and crushed the world of mortals for many years. The wine in Xinghua Village, Shanxi Province, has traveled through time and space and history, leaving a fragrance in the world.

Xinghua Village is one of the main cradles of China liquor and Chinese liquor culture. After 4,000 years of vicissitudes, Xinghua Village has brewed nectar and jade, leaving behind countless legends and stories-the old man was drunk in the "drunken Xianju", the immortal stroked the "Gu Jingting" and drank all the romantic legends and dreams; "Lu wine is thin around Handan", and the smoke of history seems to be in front of us; Wu Chengdi of Beiqi praised "Fenqing"; Tang and Song quatrains, shepherd boy pointing away, lead the eternal farewell; In the Yuan Dynasty, Fenzhou was a tribute wine, and Britain and France competed for incense. The reception of American President Roosevelt was a great hospitality to his relatives, and he received the representative of Su * * * ... Throughout the ages, literati expressed their feelings. Xinghua village is full of stories, full of historical and cultural brilliance. If you are not drunk, everyone will be drunk. The infiltration of culture makes the Fenjiu taste more mellow and the wine more fragrant in Xinghua Village.

The long years have condensed the Chinese nation's character and China's heavy wine capital culture. As early as 4000 years ago, Xinghua Village, which is located on the bank of Fenhe River and the land of Sanjin, has already given off a bouquet of wine. 1500 years ago, the "Fenjiu" in Xinghua Village has become a palace wine. People in Xinghua Village have passed down a set of traditional practices and secrets of brewing from generation to generation, and the techniques and methods of brewing are constantly improving. In the heyday of the Tang Dynasty, Fenjiu was produced by the methods of clinker stirring, drying and fermentation in the jar. The liquor was clear as water, fragrant and mellow, and had a high degree. It became the first distilled liquor in the history of China liquor and spread all over the country. During the Ming and Qing Dynasties, Mr. Fu Shan improved the formula of Zhuyeqing wine. On the basis of using bamboo leaves in the past, he added three kinds of Chinese medicines, such as Radix Aucklandiae, Flos Caryophylli and Fructus Amomi, to blend with rock sugar, which made the wine have multiple functions.

Fenjiu in Xinghua Village has come all the way from ancient times and entered the 2 1 century. The secret of wine-making reached the hands of a new generation of Fenjiu in Xinghua Village, and the Millennium-old wine was once again rejuvenated. At present, Xinghua Village Fenjiu and Zhuyeqing Liquor have formed a huge family of more than 200 varieties in 4 categories. As a typical representative of Fen-flavor liquor, with its transparent, colorless, elegant, harmonious, sweet and clean style, it presents the unique characteristics of "color as clear as ice and fragrance as blue".

Quality characteristic article

Good mountains, good water and good wine are all unique coquettish.

Everyone knows that Xinghua Village produces good wine. However, why only Xinghua Village can produce good wine is a long-standing mystery.

Although there was a saying in ancient times that Brewmaster brewed a wonderful wine by touching the "Shenjing", the illusory romance of myths and legends was not enough to convince everyone. In fact, the brewing and development of Fenjiu is the crystallization of China people's labor and wisdom. Since ancient times, wine-making techniques are mostly traditional secrets, so Xinghua Village Fenjiu has seven secrets and ten secrets. If we want to explain the secret of apricot blossom village fragrance in an abstract way, we can summarize it with three words: "heaven, earth and grain". Days, that is, geographical geography and climate; Land, namely the unique water quality of Xinghua Village; Grain, that is, the grain raw material used to brew Fenjiu. In 1960s, Qin Hanzhang, a famous microbiologist, conducted thousands of experiments on Fenjiu. In tens of thousands of data, it is found that the key factor that constitutes the unique style of Fenjiu is that the air and soil in Xinghua Village contain a variety of microorganisms that are beneficial to wine making. It turns out that Xinghua Village is rich in groundwater and excellent in water quality. Its aquifer is Quaternary loose rock pore water, and the content of strontium, iodine, zinc, calcium, molybdenum, magnesium, iron and other elements in the stratum is high, which is not only beneficial to wine making, but also a high-quality natural mineral water. Sorghum, barley, peas and so on. The raw materials used in Xinghua Village are rich in resources, large in quantity and high in quality, which provides reliable raw materials for the large-scale production of Fenjiu. The unique natural conditions make Xinghua Village Fenjiu Zhong Ling beautiful, magical and charming.

With the development of modern science and technology, the long-established Xinghua Village Fenjiu exudes more attractive fragrance. On the basis of ancient brewing secrets, Xinghua Village Fenjiu Group Co., Ltd. uses high technology to carry forward traditional crafts, and has increased the management experience of "precise materials, meticulous workmanship and strict management". Under the guidance of the concept of "taking me as the main body, learning from others' strengths, inheriting the essence and forming its own system", Xinghua Village Fenjiu series is of high quality, diverse varieties, more distinctive and more dazzling.

Reform and innovation articles

Management innovation, high efficiency, quality control and quality control.

Today's Xinghua Village in Shanxi cannot be compared with the past. At the beginning of June 1949, Xinghua Village Winery had only 36 employees and fixed assets of 8,300 yuan. After more than 50 years, Shanxi Xinghua Village Fenjiu Group Co., Ltd. has developed into a large-scale famous liquor production base in China, with an annual output of 50,000 tons of famous liquor, more than 7,000 employees and an annual sales income of 65.438+0.2 billion yuan.

As a traditional brewing enterprise, Shanxi Xinghua Village Fenjiu Group Co., Ltd. has a unique brand advantage. However, Fenjiu Group Co., Ltd. did not sleep on the honor of its predecessors, but rose up in the spirit of reform and innovation, actively participated in the era of burning passion, constantly created quality advantages and scale advantages, and worked hard towards the goal of first-class brewing technology, technical equipment and scientific and technological team. Especially in enterprise management, the leaders of the group company adopted new management measures with advanced consciousness and vision and excellent business strategy, which greatly improved the management level of the whole group company.

First of all, the leaders of group companies pay attention to standardizing decision-making management. Under the principle of building the party for the public and governing for the people, all decisions and arrangements focus on the interests of enterprises and employees. In accordance with the requirements of establishing a modern enterprise system and the operation of the four major systems, new rules and regulations will be implemented to promote the standardization, systematization and scientificity of group management. Party committees should make factory affairs public in accordance with the rules of procedure and decision-making procedures; On the basis of fully promoting democracy and investigation and study, major issues related to the group company are submitted to the board of directors, the joint meeting of the party and government and the workers' congress for collective study and approval. In March, 2002, the group company put forward the medium-and long-term development strategy of "1 1343", aiming at making it superior, stronger and bigger, constantly improving economic benefits and making the enterprise embark on the road of sustainable development.

Secondly, in every link of management, "optimizing internal operation management" has been implemented. On the basis of system integration, the procurement and supply center carries out process reengineering, carries out deep bidding with quality-price ratio, and saves the cost of raw and auxiliary materials. Establish a QC physics laboratory to reduce the loss of glass bottles by 5%; The backward calculation method of materials used in wine preparation was improved, and the measures of accurate measurement of delivery from the warehouse and distribution with the material requisition were implemented, which blocked the management loopholes; Strengthen fund management, optimize increment and clean up stock. Actively promote the management of budget and final accounts and improve the financial system. Promulgate the "Measures for the Administration of External Guarantee" and other laws and regulations, and implement macro-control and optimal management of the costs, quotas and funds of each unit; Establish audit procedures, organize the outgoing audit of leaders of subsidiaries such as Dong Qi, Taiyuan Office, Jinquanyong, Daqu, Yiquanyong and White Winery, and pay close attention to engineering audit, special audit and liquidation audit. Innovating the cadre personnel management system. Jiudu Hotel, Zhuyeqing Hotel and other units implement the system of open competition for posts. Through adjustment, the alternation of new and old cadres has been realized, and the age structure and knowledge structure of cadres have changed obviously.

Third, pay close attention to quality management. Fenjiu Group has passed ISO900 1? 2000 quality system certification, the company adheres to the principle of taking quality as life and users as god, and strictly controls quality. From raw materials entering the factory to finished products leaving the factory, * * * has set up "five passes", "seventeen lines of defense" and "seventy-two passes" to eliminate all quality hidden dangers. In recent years, the General Administration of Quality Supervision, Inspection and Quarantine has conducted quality spot checks on products from seven provinces and cities, including Beijing, Hebei, Shandong and Liaoning. The results showed that the qualified rates of 20 batches and tens of thousands of bottles of Fenjiu and Zhuyeqing were 13.

With the expansion of enterprise scale, manufacturing system becomes more and more complex. In recent years, Fenjiu Group has adhered to the market orientation and strengthened the unified command, scheduling and coordination of production, which has greatly improved the quality, quantity, physical and chemical indicators and taste. Starting with product innovation, the group company rationally adjusted the product structure and layout, and positioned the products as "top-grade famous wines, health-care blended wines and diversified series wines". Strive to form a pattern of "high-grade products create profits, middle-grade products ensure benefits, and low-grade products occupy the market". Completely reversed the state of "first-class quality, second-class packaging and third-rate price" of Fenjiu. At present, the Group is developing nearly 50 potential new products, and the revenue of new products has accounted for 30% of the total sales revenue, and the operating profit of middle and high-grade products accounts for more than 80% of the total operating profit.

The innovative reform of management has brought remarkable economic and social benefits. From 1988 to 1993, Shanxi Xinghua Village Fenjiu Group Co., Ltd. won the first place in the best economic benefit of national light industry for six consecutive times. As one of the 520 national key enterprises and one of the enterprises authorized by 12 in Shanxi, Shanxi Xinghua Village Fenjiu Group Co., Ltd. achieved sales revenue of165438+700 million yuan in 2003, up by 20.55% over the previous year, with profits and taxes of 392 million yuan, up by 32.6% over the previous year, and all economic indicators reached record highs.

Prospect of the century

Leaning on the column to express one's feelings, the old wine is full of fragrance.

Since the beginning of the new century, Xinghua Village Fenjiu Group Co., Ltd. has taken liquor as its primary product, created corporate culture and tourism culture while exploring liquor culture, and devoted itself to building a liquor cultural tourism base. After continuous innovation, resource integration, strengthened management, market expansion, brand expansion, cultural upgrading and environmental optimization, a famous liquor base, health wine base and liquor culture tourism base are taking shape.

Guo Shuangwei, chairman and party secretary of Xinghua Village Fenjiu Group Co., Ltd. told the author: "The 16th National Congress of the Communist Party of China has put forward the problem of taking a new road to industrialization, which is the development direction of China Industry and Fenjiu Group." In order to realize the wishes of the people in Xinghua Village, Fenjiu Group Company has strengthened its cultural construction. In 2003, Fenjiu Group Company invested 5 million yuan to jointly hold the "Xinghua Village" Cup National Calligraphy Competition with China Calligraphers Association, and collected tens of thousands of calligraphy works nationwide. In the same year, the "Wine Capital Spring" Staff Culture and Art Festival and the "Imagination Cup" Youth Essay Contest were successfully held. In the same year, the group company invested tens of millions of yuan in environmental construction, including the renovation of the East Factory, the expansion of the wine history museum, the widening and renovation of Jiudu Avenue, and the expansion of the stadium stage, the staff cultural activity center, the library, the industrial ecological park, the staff residential building in Xingyuan Community, the commercial street corner, Jiudu Cultural Square, and the Science and Technology Building 10. On February 25th, 2003, 65438, designed and produced by Fenjiu Group Corporation and supervised by China National Museum, was held in Beijing. The named "Guozang Fenjiu" is the only liquor collected by China National Museum, which is stored in jade jars, with a total weight of 8 tons. These national wines will be unsealed for the first time in 2008 to celebrate the Olympic gold medal winners. The second one was opened in 2009 to celebrate the founding of People's Republic of China (PRC). The promotion of this activity has sounded the golden drum of establishing the image of "the first famous wine in China culture" in the international and domestic markets. At the same time, the people of Xinghua Village have made great achievements in excavating, researching and developing the cultural and historical heritage of Xinghua Village. Not only has it established its own famous brand position and market position in China liquor industry, but the glorious history of ancient liquor-making in China is becoming an industrial civilized tourist corridor in Xinghua Village. Thousands of Chinese and foreign tourists visit Xinghua Village every year.

In the early spring of 2004, Shanxi Xinghua Village Fenjiu Group Co., Ltd. fought a beautiful battle, created a new development situation and presented a generous gift to the "two sessions". The medium and long-term development plan of Fenjiu Group recently pointed out that in 2005, the sales revenue of the group company will reach 654.38+0.8 billion yuan, and the profit and tax will reach 600 million yuan. In 20 10, the sales revenue will be 3 billion yuan and the profit and tax will be 800 million yuan. By then, a large-scale famous wine group with internationalized brand, market-oriented mechanism, efficient organization and modern management will appear in front of the world and make greater contributions to the modernization of the Chinese nation!