2022 Internet Marketing Planning Plan

5 Internet Marketing Planning Plans for 2022

Internet marketing is based on the Internet and social relationship networks to connect enterprises, users and the public, and deliver valuable information and services to users and the public. Planning, implementation and operation management activities to achieve customer value and corporate marketing goals. Now I bring you the 2022 Internet Marketing Planning Plan, I hope you like it! 2022 Internet Marketing Planning Plan 1

In order to further enhance the network security awareness of our school teachers and students and improve network security protection skills, in accordance with the superiors According to departmental documents, Hancheng City Xizhuang Middle School decided to launch a school-wide Cybersecurity Awareness Week.

1. Purpose of the activity`

At present, our school has basically achieved full coverage of the online campus. In order to carry out in-depth network security publicity week activities, cultivate teachers and students' awareness of green and civilized Internet access. and good habits, enhance the network security protection capabilities of teachers and students, strengthen network security education and publicity, and comprehensively build a civilized, safe, and harmonious network environment in schools.

2. Organizational structure

In order to carry out this event well, Hancheng City Xizhuang Middle School established a leading group for the Cybersecurity Publicity Week:

Team leader: __

Deputy leader: __

Members: Head teachers of the Political and Education Department of the Audio-visual Education Information Center

3. Activity theme

The theme of this activity is "Building network security and sharing network civilization" aims to improve the network security self-protection awareness of teachers and students of Xizhuang Middle School and improve their ability to identify network security issues.

4. Event time

September 17th to 23rd, 20__.

5. Activity Content

The Cyber ??Safety Publicity Week is launched to guide teachers, students and parents to correctly understand the Internet, manage and use the Internet in accordance with the law, consciously resist network hazards, and stay away from the Internet Illegal and criminal traps drive the whole society to jointly create a good network environment. By carrying out various forms of network security publicity activities, we actively advocate teachers and students to use the Internet in a civilized, safe and green way, and vigorously publicize the basic knowledge of preventing Internet-related cases, so that teachers and students can actively participate in activities, take the initiative to educate and publicize, resolutely resist bad habits, and develop good habits. Become a network security practitioner with good Internet habits.

1. Study relevant policies, regulations, and documents on network security, and understand the current dynamic information on network security.

2. Use various forms to promote network security and popularize basic network security knowledge so that teachers and students can enhance their awareness of network security and have the basic ability to identify and respond to network dangers.

6. Activity Form

Make full use of campus networks, electronic screens, blackboards and other media, and use various forms such as special reports and theme class meetings to carry out network security themed publicity activities . It is recommended that the activities of this Cyber ??Security Publicity Week be carried out in the following forms:

1. Hang a cyber security publicity banner.

A promotional slogan was displayed on the electronic screen, which read: "Save the Internet safely and grow up healthily. Internet in a civilized manner. Let your dreams fly." And hung a banner with the content: "Build network security and enjoy network civilization."

2. Hold a signature event for the National Youth Internet Civilization Convention.

All students in the school held a signature event on the "National Youth Internet Civilization Convention" to make students aware of the Youth Internet Civilization Convention. And publish network security related knowledge on the campus website and WeChat platform.

3. Hold theme class meetings

Each class holds a class meeting with the theme of "***Building network security, ***enjoying network civilization", allowing teachers and students to pass the theme class meeting Have a deeper understanding of cybersecurity.

4. Create a publicity page

Create a publicity page for campus network security and widely publicize the importance of network security on campus.

7. Activity requirements

According to the activity plan, network security publicity activities will be promoted in stages and at different levels, so that every teacher and student in school will generally receive a network security education.

At the same time, a cleanup and inventory activity was carried out to fully understand the management of school network equipment, network access points, and Internet-connected computers (especially the management of wireless access points), and to understand basic information on network security prevention for teachers and students. . 2022 Internet Marketing Planning Plan 2

In order to enhance campus network security awareness and improve network security protection skills, in accordance with the spirit of the Shaanxi Provincial Internet Information Office's "Notice on Carrying out Shaanxi Provincial Cyber ??Security Publicity Week Activities", and Shaanxi Provincial Internet Information Office Documents issued by the Educational Security Office regarding the notice requirements for the launch of Shaanxi Provincial Education System Cybersecurity Publicity Week. A specially formulated activity plan for the National Cyber ??Security Publicity Week on our campus:

1. Activity Theme

The theme of the activity is "Cyber ??Security Knowledge on Campus", aiming to improve the network security of all teachers and students. Security self-protection awareness and improve their ability to identify network security issues.

2. Event time

November 24th to 30th, 20__.

3. Activity content

With the goal of “full media coverage, full campus coverage, and full awareness of teachers and students”, the logo of “National Cybersecurity Publicity Week” will be uniformly used for campus publicity The content of the activities is as follows:

1. Study the party and national network security strategies, guidelines, and policies, and understand the current cutting-edge developments in network security in the country.

2. Convene a network security work report meeting to demonstrate the measures taken and the results achieved by our hospital in network security maintenance.

3. Use online and offline methods to promote network security and carry out network security knowledge popularization activities.

4. Activity Form

This network security publicity activity will be carried out in the following forms:

(1) Hold the campus network security publicity week launch and signature activities.

(2) Use outdoor LED electronic large screens to scroll and play public welfare videos on network security. At the same time, these promotional videos are uploaded to the campus network resource platform for teachers and students to learn and watch, and pushed to mobile platforms to facilitate viewing by mobile terminal users such as mobile phones.

(3) Open a network security publicity column on the campus website, publish plans, plans and other relevant materials for publicity activities as well as the results of publicity activities, and provide an electronic version of the manual for safe use of the Internet for all, ***Teachers and students can download and learn to use it. and link to the National Cybersecurity Awareness Week Page.

(4) Set up a special column on the campus radio station to promote relevant network security knowledge and relevant content discussed by network security experts.

(5) Hold network security publicity lectures. Invite experts in network security to hold special lectures for teachers and students. Conducted separately on three campuses.

(6) Produce network security publicity display boards, posters, etc.

(7) Carry out network security knowledge consultation.

(8) Hang network security promotion banners. 2022 Internet Marketing Planning Plan 3

In order to improve network security protection skills, in accordance with the relevant requirements of the Central Cyberspace Affairs Office and the Municipal Cyberspace Affairs Office, our school decided to launch a Cybersecurity Publicity Week activity. The plan is now formulated as follows.

1. Activity theme

Network security is for the people, and network security depends on the people

2. Activity time

September 20__ 19th to September 25th, of which September 20th is the theme education day.

3. Participants

All school staff, students and parents.

4. Activity Form

(1) Atmosphere Creation

During the publicity activities, the school uses LED electronic displays, WeChat public accounts, websites, and Q groups Promote network security in various forms and create a good publicity atmosphere.

(2) Electronic screen rolling broadcast

Use the LED electronic screen at the school gate to roll out network security propaganda knowledge and introduce network security such as preventing information leakage and preventing network fraud. Relevant knowledge.

(3) Carry out activities

With the theme of network security publicity, the school carries out network security publicity activities through theme team meetings, lectures, and speeches under the national flag. (Pictures provided by the head teacher and the Moral Education Department)

(4) Online publicity

The school website, school Q group, class Q group and wing school promote network security knowledge through multiple channels. (The head teacher provided pictures of parents’ Q-group and school-wide communication)

5. Activity requirements

(1) All departments and every teacher should attach great importance to this publicity activity , implement every work according to the school plan, and the school will organize personnel to inspect the activities.

(2) Pictures of the tasks and activities of each class leader will be sent to Yu __ at 12:00 am on September 23, email: __, contact number __. 2022 Internet Marketing Planning Plan 4

1. Attention of Internet Consumers

In the information society with information explosion and rich products, the fragrance of wine is also afraid of the alley, how to seize it The attention of online consumers, a scarce commercial resource, has become the key to the success or failure of corporate online marketing. After the target market is determined, the first thing for Internet marketing managers should be to consider ways and means to grab the attention of target customers as soon as possible.

The network economy is a typical attention economy. The concept of attention economy was proposed by Michael Goldhaber in an article entitled "Attention Buyers" published in _. Goldhaber pointed out that in the information society based on computer networks, all kinds of information are vast. For people, information is no longer a scarce resource, but a relative surplus. The scarce resource is human attention. force. Therefore, the essence of the current new economy based on the Internet is the attention economy. In this social form, the most important resource is not monetary capital in the traditional sense, nor information itself, but attention, and attention is the hard currency of the virtual economy.

2. Information

To manage an enterprise well, you must manage its future; and managing the future means managing information. In the networked information age, the trend of diversification and personalization of consumer needs continues unabated, and the competition among sellers will be unprecedentedly fierce. Only those who can grasp the marketing environment information at lightning speed, understand consumer needs and competitive developments Only companies that can identify trends, identify the weaknesses of their opponents, and invest or occupy the market as quickly as possible can achieve competitive advantages in online marketing. Therefore, Internet marketing planning should be based on further improving and making full use of corporate marketing information systems, using fast and efficient electronic information processing technology to conduct rapid, accurate and comprehensive analysis of customers, competitors and other environmental factors to provide Internet marketing plans. Provide scientific basis for its formulation.

3. Soft Marketing

Because the Internet has the characteristics of information sharing, low communication cost, and fast transmission speed, the Internet is a double-edged sword: on the one hand, it forms On the other hand, freedom of information on the Internet provides convenience for the proliferation of information. This determines that when an enterprise provides information to customers on the Internet, it must follow certain rules of Internet etiquette, that is, it must never forcefully instill information into customers, and never let any information from the enterprise intrude without the customer's permission. customers’ private lives, or disclose consumers’ personal information to third parties.

Therefore, the real Internet marketing is a kind of soft marketing. Soft marketing is relative to the strong marketing in the era of industrialized mass production. Strong marketing often uses constant advertising bombardment and hard-working personal sales to forcefully instill information into customers. Lingke Internet Marketing Planning provides one-stop Internet marketing consulting services for small and medium-sized enterprises. Therefore, a fundamental difference between soft marketing and strong marketing is that the active party of soft marketing is the consumer, while the active party of strong marketing is the enterprise.

8. Brand Marketing

Modern marketing competition is not only a competition of quality, price and service, but also a competition of brands. Brand is not only the identification of enterprises, products and services, but also an intangible asset that reflects the comprehensive strength and management level of Qiye. It plays a decisive role in corporate business wars. Online brands not only provide convenience for online customers to identify corporate products and services, but also provide credibility guarantee for online customers to purchase and consume corporate products. Lingke Network believes that the marketing of online brands is conducive to expanding new customers and retaining old customers. Although the dissemination of brand image must be carried out with the help of the media, brand image is not created by hype, but is formed by continuously improving the quality of products and services while supplementing it with appropriate image promotion. Therefore, the planning of online marketing programs should not only focus on increasing the brand's popularity, but also focus on improving the brand's reputation by improving the quality of products and services. By integrating and optimizing the components of the brand image, we should ultimately establish a trustworthy brand. Online branding.

9. Return

The real value of Internet marketing lies in its ability to bring short-term or long-term revenue and profits to the enterprise. The pursuit of returns is not only the driving force for the development of online marketing, but also a necessary condition for maintaining online market relationships. In online marketing, companies must meet the needs of online customers and provide value to customers, but they cannot be servants. Therefore, the planning of Internet marketing programs must pay attention to the returns of enterprises in Internet marketing, so that Internet marketing activities can achieve the purpose of creating value for customers and shareholders. In the process of managing customer relationships, companies must prioritize establishing strong relationships with the 20-30% of important customers who create 75-80% of the company's profits. Otherwise, most of the Internet marketing budget is spent on 80% of customers who only create 20% of profits, which is not only inefficient, but also a waste.

10. Resource Integration

Internet marketing is a systematic business operation activity using the Internet as a tool. It is the integration of marketing information flow, business flow, and manufacturing in the network environment. Flow, logistics, capital flow and service flow are managed. Although the Internet allows enterprises to overcome information barriers to entering the global market, in an environment where economic structure adjustment is accelerating and global market competition is becoming increasingly fierce, enterprise competition is no longer limited to the research and development of a certain product, a certain technology or a certain The value of a specific capital operation should be good at studying and comparing the opportunity cost and marginal return of a certain resource, so as to increase the value of corporate capital. To achieve this goal, companies must use the commercial application of the Internet as a wedge to find business partners around the world, establish strategic marketing alliances, and shift from the management of commodities and their own assets to the management of social resources. Lingke Internet Marketing Planning Agency makes full use of the resource advantages around us to build an Internet marketing brand service provider. According to expert statistics, for the same project, American companies use an average of 28 capital to operate 160 businesses, and companies in Southeast Asian countries use an average of 50 capital to operate 100 businesses. The reason for this gap is that on the one hand, the level and efficiency of Chinese enterprises in managing internal resources need to be further improved; on the other hand, Chinese enterprises are not very good at absorbing and integrating external resources. Therefore, in the marketing competition in the Internet era, only those companies that are good at effectively allocating and reorganizing resources, that is, relying on knowledge, wisdom and a small amount of capital to operate resource integration and market assembly, can laugh last and laugh best. Of course, using knowledge and wisdom to integrate social resources must have two basic prerequisites: first, resources must be integrated according to market demand; second, there must be a broad and sincere spirit of cooperation. Because market demand is the source of profits, and cooperation is a means to deal with fierce competition. 2022 Internet Marketing Planning Plan 5

1. Market Analysis

We mainly use the Internet as the main channel to develop customers, and use physical stores as a supplement to carry out online marketing.

Therefore, our target customers are divided into two types. One is Internet users who have Internet habits and are accustomed to obtaining information through the Internet for online shopping. Married people with this characteristic are our main target customers. The other is those who go directly through stores. Customers come to your door for maintenance and development through the Internet. Through them, we carry out online platform promotion activities and realize online reservations and orders through word-of-mouth. This is also in line with the characteristics of online marketing and word-of-mouth marketing, and is more targeted.

Characteristics of the main target customers:

Region: Mainly __ and surrounding counties and cities, radiating to the entire __ province.

Education: College and Bachelor's degree

Gender: Male and female are distinguished.

Office location: Office building.

Consumption type: mainly perceptual consumption, mixed with fashion consumption.

2. Purpose and Business Model

Purpose: Implement comprehensive online marketing to develop services and obtain more customers.

What we provide is not just a photo, but a collection and fashion; a positive and optimistic modern lifestyle.

Business model: btoc’s business model, online brand promotion, and potential customer development.

Combination of website and physical store.

3. Product Overview

Wedding photography services, clothing rental, wedding dress sales, related product sales, and clothing customization.

4. Marketing website construction

Accurately set website goals: Make it clear what the website wants visitors to do on the website. Because the photo studio products probably include wedding photography services, wedding dress rental, and wedding dress sales. The goals we have set include online rental, online sales of wedding dresses, online photo appointments, online customer registration, online customer consultation, online coupon downloads, online customer reviews, online try-on of wedding dresses, direct customer consultation at the store, and customer phone calls consult.

5. Management and performance appraisal of online marketing personnel

6. Detection and evaluation of online marketing effects

7. Marketing mix strategy

New product development strategy: Develop new services based on existing products based on the characteristics of network target customers. It mainly analyzes the advantages and disadvantages of competitors and carries out targeted short-term product development.

Product pricing strategy: Develop different pricing strategies based on the characteristics of online target customers and store prices. It is mainly divided into store prices, membership prices, online reservation prices, and holiday promotion prices.

1. Set promotional prices according to different times and festivals, and provide price discounts for a limited number of people.

Through the setting of different prices, attract the attention of customers, increase website traffic, and increase customers to the store through the website. Chance. Give customers a variety of choices.

2. With the help of store prices, discounts will be given to customers who come to the store for consultation and do not have direct transactions, as long as the customers make an appointment online within a specific time. The purpose is to improve customer conversion rates through the website platform.

3. Carry out membership marketing to customers, register online to become a member and enjoy discounted prices, in order to collect customer information. Accumulate a large amount of customer information to facilitate regular customer development. Categorize members by level. Different members offer different prices and value-added services.

4. Prices are set according to different online reservation methods. Customers who book directly online will have relevant price discounts, and those who go to the store to set prices after online customer consultation. Set different prices for customers who obtain information through the website and go directly to the store.

Diverse channel construction strategies:

1. Experiential marketing: By establishing stronger experiential website functions, we can reflect the company’s differentiated products and unique services online. Design a function for customers to try on wedding dresses, so that customers can choose to try on wedding dresses.

You can also get a unique online experience, reflect the company's unique online service method, and establish a unique website function model.

2. The website itself: Enhance the marketing function and customer experience function of the website itself, allowing customers to obtain more comprehensive information. A more complete and novel experience. Increase the time customers spend on the website and the number of counter-views. Increase customer trust through the website and achieve the role of word-of-mouth publicity among customers.

3. Combine with the physical store to promote the website platform, let the employees of the physical store promote the website to customers entering the store, so that customers can visit the website, with the help of existing print media, such as logos and business cards , brochures and a series of tools to promote the website platform and conduct offline website promotion.

4. Through customers is a partner marketing strategy: establish a model of customer referrals and give customers a certain commission. Let customers become our partners and our sales staff, and achieve the purpose of customer referral by establishing this model. Realize customer management with the help of network platform.

Promotion strategy: Use Internet multimedia means to achieve value-added promotions for customers, provide customers with electronic photo album production services, and combine them with other products.

8. Selection of Internet Marketing Tools:

The fundamental and foundation of Internet marketing is how to increase the traffic of the website and how to make our website known and visited by more potential customers. This is our first step in online marketing. That is, website promotion. Of course, website promotion plays a very important role in online marketing.

Search engine promotion: Mainly through paid online promotion and SEO for online promotion. In the process of search engine promotion, the focus is mainly on the selection of keywords and more accurate keyword selection. Mainly focus on target customers and do not blindly pursue website traffic. The main work is on data research, and keyword placement and optimization are carried out through data receipts.

Offline promotion: Use offline print media: business cards, logos, color pages and a series of traditional media to promote the website.