Measures for the Management of Urban Outdoor Advertising and Signboards in Zhumadian City

Article 1 In order to regulate the setting of outdoor advertising and signboards and rationally utilize urban space resources, in accordance with the "Advertising Law of the People's Republic of China", "Zhumadian City Urban Appearance and Environmental Sanitation Management Regulations" and other relevant These measures are formulated in accordance with the provisions of laws and regulations and in combination with the actual situation of this city. Article 2 These Measures apply to the urban built-up areas where the municipal and county people’s governments of this city are located and other areas subject to urbanization management. Article 3 The term "outdoor advertising" as mentioned in these Measures refers to the use of outdoor venues, spaces, municipal public facilities, construction site walls (barriers) and other buildings (structures), as well as outdoor facilities such as the exterior of vehicles to use signs, signboards, displays, etc. Advertisements are published in physical shapes, images, text and other forms using signs, light boxes, neon lights, electronic displays, electronic flaps, billboards, banners, etc. as carriers.

The term "outdoor advertising settings" as mentioned in these Measures includes the following situations:

(1) Using outdoor venues, buildings (structures), and public facilities to set up advertising towers and billboards , advertising columns, publicity boards, guide signs, road flags and other column-type advertisements; neon lights, luminous fonts, electronic display screens, projections, electronic flap devices, light boxes, banners, physical models, inkjet cloth and other advertising facilities;

(2) Drawing, posting, hanging, projecting, or displaying advertisements using car bodies, floating objects on the water, lifting equipment, inflatables, pavilions, construction site walls (blocks), models, etc.;

< p> (3) Other situations where outdoor advertising is set up.

The term “signboards” as mentioned in these Measures refers to the installation of signboards by agencies, groups, enterprises, institutions, other organizations and individual industrial and commercial households in the outdoor spaces of their offices or business premises, indicating their names, font sizes and logos. of plaques, light boxes, neon lights, text symbols. Article 4 The city, county (district) urban management administrative departments are responsible for the supervision and management of urban outdoor advertising and signboards.

Departments of natural resources and planning, market supervision, transportation, public security, and housing construction shall manage urban outdoor advertising and signboard settings in accordance with their respective responsibilities.

The township (town) people's government and sub-district offices, under the guidance of relevant departments, conduct daily supervision and management of outdoor advertising and signboard setting activities in their respective jurisdictions. Article 5 The city, county (district) urban management administrative departments shall work with relevant departments to establish an outdoor advertising facility installation management information system to realize the sharing of outdoor advertising facility installation licensing, supervision and management, and administrative penalty information. Article 6 The urban management administrative department shall, in accordance with the city's overall plan, together with the natural resources and planning departments, transportation, market supervision, public security, housing and construction and other competent departments, prepare an outdoor advertising installation plan within its jurisdiction and submit it to the people's government at the same level for approval. Announce implementation. The outdoor advertising setting plan should include the following contents:

(1) Open setting area, moderate control area, general control area, strict control area, and prohibited setting area;

(2) Outdoor Control principles for the layout, total amount, density, and type of advertisements (including public service advertisements);

(3) Basic requirements for the location, form, scale, style, culture, etc. of outdoor advertisements (including public service advertisements) . Article 7 The municipal urban management administrative department shall work with the market supervision and management department, natural resources and planning, transportation, public security, housing and construction and other departments to prepare technical specifications or guidelines for outdoor advertising and signboards. Article 8 Outdoor advertising installations shall comply with the following regulations:

(1) Outdoor advertising installation planning and outdoor advertising installation technical specifications;

(2) Road traffic safety regulations;

(3) Environmental protection and energy conservation requirements;

(4) Safety technical specifications and standards;

(5) Urban appearance and environmental sanitation requirements.

Outdoor advertisements set up in the form of photoelectricity and other forms shall also comply with the following regulations:

(1) If set up on the wall of a building, its height shall not exceed the top of the building;

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(2) It shall not be installed at a perpendicular angle to the direction of oncoming traffic on the road;

(3) Except for public information electronic display screens, it shall not be installed in strictly controlled areas or prohibited areas. Settings;

(4) The opening and closing times comply with relevant management regulations.

Article 9 Outdoor advertisements shall not be set up under any of the following circumstances:

(1) Using traffic safety facilities and traffic signs;

(2) Affecting municipal public services*** Facilities, traffic safety facilities, traffic signs, fire protection facilities, and fire safety signs;

(3) Impeding production and life, and hindering the appearance of the city;

(4) In Construction control zones of state agencies, cultural relics protection units, scenic spots, landmark buildings, etc., or areas where outdoor advertising is prohibited by the municipal or county people's government;

(5) Laws, regulations, rules and regulations Plan for other situations where outdoor advertising is prohibited.

Large-scale outdoor advertisements are not allowed on building roofs, and large-scale column advertisements and banner advertisements are prohibited within urban built-up areas. Article 10 The installation of signboards shall comply with the following requirements:

(1) Technical specifications for the installation of signboards;

(2) It shall not endanger the safety of buildings (structures) or damage the appearance of the city. , hindering production or life;

(3) Coordinating with buildings (structures) and the surrounding environment, reflecting local cultural characteristics;

Multiple units use one place Or if there are multiple units in a building, the installation of signboards shall be planned and standardized by the owner or manager of the place or building.