How to write event copy

When writing event copywriting, the theme should be single and inherit the general marketing idea; the content should directly explain the benefit points, so as to attract consumers.

1. The theme should be single and inherit the general marketing idea

When planning activities, accurate judgments must be made based on the actual problems of the company itself and market analysis. And after conducting the SWOT analysis, we should use our strengths and avoid weaknesses to extract the most important topic at present and the most worthy of promotion at present, and it can only be one topic.

In one event, you cannot do everything. Only by conveying the most important information to the target consumer group can you fully convey the information you want to convey to the target consumer group and attract the audience. The group pays attention and remembers the message you want to express more easily.

2. Directly explain the points of interest

After determining the unique theme, the audience and consumer groups can also accept the information we want to convey, but there are still many people who remember it. Ads, but did not form a buying impulse, because they did not see the benefits that were directly related to them.

Therefore, a very important point in event planning is to directly explain the benefit points. If it is a discount promotion, you should directly tell consumers the amount of your discount, and if it is a product description, you should sell it. The most eye-catching selling point, only in this way can the target consumers arouse buying impulse after being exposed to the direct benefit information, and thus form a purchase.

The event slogans are:

1. Double Eleven has become history, Double Twelve is a classic! The service will not change due to price, and the quality will not shrink due to activities!

2. Every Double 11, it’s inevitable that your heart will be filled with excitement. Dear friends, are you ready?

3. Play to "earn" National Day and make you smile.

4. Group purchase 616, asking if you want to buy it.

5. The National Day holiday is amazing in this store.

6. Good luck comes on the 11th day of the year, and you will receive endless gifts.

7. It is very affordable at the lowest price. I will make an appointment with you in a certain store on November 11.

8. Gratitude Carnival, endless benefits for the whole department.

9. Thousands of people are waiting for a benefit, just this time on 5.1.

10. If the discounts are not enough, group buying will make you happy.