Fragrant slogan

[car home? Industry] Intelligent cockpit, everyone can imagine a futuristic scene infinitely. For example, you can rest and entertain freely in the autopilot cockpit ... but you may think that these technologies are far away from you, just concepts. Is that really the case? Perhaps, the real intelligent cockpit is not an illusory technical accumulation, but a sense of reality close to the user experience. Recently, China spare parts supplier Yanfeng launched its own intelligent cockpit XiM2 1 in Shanghai, demonstrating the latest intelligent cockpit technology that can be directly put into the market in the next five years, and responded with domineering: "get on the bus" as soon as next year.

■ Conduct research and development to improve the user experience.

End consumers may not be familiar with Yanfeng, not because this company is unknown, on the contrary, it is one of the largest automobile interior enterprises in the world, and Yanfeng ranks 15 in the list of 20 18 global auto parts suppliers 100. In 20 19, yanfeng's sales were 1 197 billion yuan. Such a large-scale company has not been widely publicized by the media because it is too low-key. Compared with international giants such as Bosch and Chinese mainland, Yanfeng is more interested in R&D and doesn't want to waste too much time on fashion shows.

If I remember correctly, Yan Feng officially shared his achievements with the media three years ago. At that time, yanfeng will bring pure electric YF 17 innovative exhibition car to express the exploration of future automobile trends; At this time, the XiM2 1 cockpit displayed by Yanfeng is no longer a concept, and its name comes from Yanfeng's brand slogan "Experience? Are you there? " Sports "means constantly improving the user experience.

In fact, compared with overseas brands, the layout of China brand in the intelligent cockpit is more radical, and almost every car company is adding intelligent cockpit functions. In June this year alone, there were Qiruixingtu VX, Changan UNI-T and SAIC Roewe RX5? In addition, GAC New Energy Aion? There are as many as six models equipped with smart cockpits, such as V, Pentium T99S and Hongqi H9, accounting for almost half of the new models launched by China brand this month. In the process of actively arranging the intelligent cockpit, China brand will promote the rapid development of domestic parts enterprises that make software and hardware, and Yanfeng is one of them. In Yan Feng's eyes, the intelligent cockpit at this stage is to actively help users to do something, sense users' emotions and hear users' voices.

At present, Yanfeng is the main supplier of SAIC Volkswagen and SAIC-GM, and has also been recognized by international automobile customers such as Daimler, BMW and Ford, and its products are also exported to the United States, Japan, Australia, Europe, Southeast Asia and other places. 2065438+September 2009, Yanfeng integrated R&D capabilities in the fields of interior, seats, electronics, safety and exterior decoration, and established a new company with global operation-Yanfeng Technology to accelerate the realization of Yanfeng's vision of intelligent cockpit.

■ Do you have a crush on the collision between beauty and wisdom?

After you know a series of backgrounds of Yanfeng, I believe you can't wait to know what black technologies XiM2 1 can be mass-produced in recent years, so I'll tell you. It should be mentioned that this prototype is only a platform for Yanfeng to demonstrate technology. As the saying goes, carrots and vegetables have their own tastes. In the future, which configuration each model will carry will ultimately be decided by the OEM.

Intelligent steering wheel

Weightless seat

This 63-degree posture is the best posture in the space environment developed by NASA when training astronauts, and it is most effective for relaxation, physical therapy and helping sleep.

The zero-gravity seat also adopts the latest intelligent surface technology developed by Yanfeng. Different from ordinary physical keys, the display module consists of fabric decorative surface and atmosphere light. Passengers can intuitively control the switch through the sensor behind the light source, control the seat angle, turn on the massage function and so on.

In order to prevent passengers from touching by mistake, Yanfeng designed the electromechanical integration setting in the module, so that the lighting area can only be seen in the "on" state. The power-on step is to press and hold the power-on key 1-2 seconds to give a clear touch response.

Intelligent surface

The new intelligent surface display model * * * contains as many as seven human-computer interactive interfaces, which are integrated on various interior surfaces to meet the differentiated needs of automobile manufacturers.

Surrounding dashboard

Intelligent cockpit field

One core and multi-screen technology is the main development trend in the future. In the traditional cockpit, the instrument, entertainment, central control and other systems are independent of each other, and the single function is mainly driven by a single chip, so the communication overhead is high. In the future, with more and more functions of automobile cockpit, one chip supports multiple operating systems, which not only solves the problem of high communication overhead between systems, but also shortens the communication time.

At the same time, there are input devices such as camera, sensor and microphone in the car, as well as output devices such as screen display, lighting, sound, temperature control and fragrance. Through the integrated intelligent cockpit controller, Yanfeng can integrate input and output to build a smart car brain.

☆ Integrated child seat

According to the different needs of consumers, Yanfeng also designed an integrated seat. The child seat is hidden in the cushion, which can be opened directly when in use and restored when not in use, saving space. After all, many times, when the baby is not in the car, such a "monster" occupies half the space in the back row.

It is reported that this seat has won the favor of many OEMs and will be launched soon. In terms of cost, Yanfeng designer revealed that it would be lower than the price of buying children's seats.

Smart companion assistant dashboard

"As a designer, the intelligent cockpit is like a companion, which makes you feel excited. It always has some external beauty to attract us. After getting along for a long time, we will feel its inner wisdom more, which is touching our hearts. When this beauty and wisdom are combined, what is created is the' emotional experience'. " John young, senior manager of yanfeng seat industrial design, said. Most of the above technologies are mature and ready for use. According to the order of the main engine factory, it is expected to be applied to the new model of 202 1 as soon as possible.

■ Real demand or false demand? First high-end landing

Faced with the dazzling new technology of intelligent cockpit, consumers may ask themselves: "What is the high technology I need?" ? After all, in order to make the function of the intelligent cockpit eye-catching, the various high-tech configurations of car companies make consumers feel excited when buying. In actual use, many functions will become furnishings, which only increases the purchase cost. It can be said that all cockpit functions that are divorced from the real use scene of the car may be useless "pseudo-demand". How does Yanfeng gain insight into the real needs of consumers?

Hu Bo, director of electronic engineering of Yanfeng Technology, told car home, "Yanfeng has a global research team dedicated to understanding the future needs of consumers. We will also ask ourselves what consumers really want, and then find the answer. This demand does not mean to exist independently in Yanfeng, but we have to communicate with various OEMs, especially high-end customers. If a technology can land at the high end and become mainstream in BMW and Daimler models, it means that this is a trend, because it will drive the development of the entire industrial chain. "

"However, we also found that users in China market and overseas markets have different requirements for the next generation of interactive functions. For example, smart surface technology is in high demand in China, but overseas people prefer to use physical keys. Therefore, we will flexibly customize the supply according to the different needs of the OEM. " Hu Bo added.

Speaking of the competition trend, compared with the traditional electronic cockpit, the intelligent cockpit has added Tier? 0.5 (compared with the traditional layer? As far as 1 is concerned, software will replace hardware as the core barrier, and the market competition pattern will also be reshaped. In yanfeng's view, it can provide an overall solution for the automobile factory. For example, if we go to a restaurant to order food, there will be related topics on the menu. The dishes of each theme are prepared according to the chef's careful collocation, and you can choose the set meal. Of course, you can also order. Yanfeng plays a similar role and can provide an integrated intelligent cockpit system solution for the main engine factory or a single component.

The industrial chain of intelligent cockpit is very long. As a component enterprise, yanfeng's hardware is its advantage, but from the ecological layout, yanfeng will also make some products based on hardware and software, and will cooperate with customers to develop hardware design, including the bottom software and hardware architecture and middleware architecture layer design. For example, the XiM2 1 intelligent cockpit introduced by Yanfeng this time is the human-computer interaction from the lowest hardware to the highest level, and all the algorithms are provided by Yanfeng himself. At the same time, Yanfeng will also cooperate with Huawei, Samsung and other enterprises to do some preliminary development of basic chips. Although OEMs have their own software solutions, Yanfeng will also provide OEMs with a platform, on which OEMs can choose various solutions, such as Qualcomm, Renesas and other cooperative system solutions.

Perhaps consumers will ask, will these high technologies be expensive? "In fact, the innovation made by Yanfeng comes from two parts, one is the high-end market, such as the smart cockpit displayed this time. We belong to the interior decoration industry 1, and the purpose of doing high-end is to guide the market; The other part is cost priority. Yanfeng takes the lead in landing high-end models with high-end technology, but at the same time, the derivatives of this technology will also land in the low-end market, and the price is very cheap. Therefore, Yanfeng has always been walking on two legs in innovation and cost control. " Hu Bo explained.

■ Conclusion

Traditional layer? 1 Infiltrate the upstream and downstream of the industrial chain by improving its own software strength. Enterprises like Yanfeng adopt modular design in both hardware development and software development, similar to building blocks, and build different building blocks such as circles, triangles and squares as needed. For this stage, Yanfeng will pay more attention to the user experience. In the future, with the gradual maturity of autonomous driving, the entire cockpit will gradually transition into a mobile space, which will be an extension of the living space. (Text/car home? Peng Fei)