The development status of Confucius Temple Scenic Area

"Confucius Temple Culture" should be called "Qinhuai Culture"

Qinhuai District is located in the south of the ancient capital Nanjing. It is named because the Qinhuai River runs through the entire district from east to west. It is known as " It is known as "Ten Miles of Qinhuai".

"Qinhuai River in the Sound of Oars and Shadows of Lights" written by Zhu Ziqing and Yu Pingbo praises the wonderful scenery here.

Nanjing Confucius Temple, a famous tourist attraction today, is located here.

Due to its long historical span, Qinhuai culture retains a rich, colorful and relatively complete historical and cultural level, with a wide range of categories and varieties. There are more than 60 cultural relics protection units at all levels, ranking among the top in the city. It is the Jinling culture of essence.

The rich historical and cultural accumulation provides Qinhuai with unique favorable conditions for the development of cultural industry.

Since the reform and opening up, the Qinhuai District Party Committee and District *** have continuously enhanced their awareness of cultural economy, used innovative thinking to explore effective ways to transform cultural resources into cultural industries, and realized the transformation of cultural resource advantages into cultural industry advantages, and transformed into cultural industries. Productivity advantage transformation.

First, develop historical and cultural resources and create a tourism and cultural industry.

Tourism has both typical economic characteristics and strong cultural characteristics.

Culture is the soul of tourism, and tourism is the form of culture. The two complement each other.

We adhere to the basic idea of ??"promoting tourism through culture", regard culture as the driving force for tourism development, play the cultural card and take the characteristic path, comprehensively build the Shili Confucius Temple Qinhuai Scenic Belt, and promote the rapid development of cultural tourism develop.

Since 1984, we have actively sought support from relevant national departments and provincial and municipal governments, invested billions of yuan, vigorously developed and utilized historical and cultural resources, and restored and renovated four ancient cultural landscapes: It has an antique architectural landscape with a building area of ??440,000 square meters mainly in Ming and Qing style, an ancient cultural and educational landscape centered on Dacheng Hall of Confucius Temple, an ancient city wall landscape centered on Zhonghua Gate Castle, and an ancient garden landscape centered on Zhanyuan. .

After years of careful development and construction, the Qinhuai Scenic Area of ??Confucius Temple has been rated as one of the "Top 40 National Tourist Attractions" and "National AAAA Tourist Scenic Area".

Mrs. Barkov, Chairman of the Executive Committee of the World Tourism Organization, praised the Confucius Temple as "the essence of Chinese national culture."

Thirty to forty million Chinese and foreign tourists come here for sightseeing every year, and the tax revenue from the Confucius Temple Scenic Area accounts for 1/3 of the local financial resources available.

The second is to inherit the tradition of cultural and business integration and build a new characteristic cultural market.

Since ancient times, Qinhuai has been a place where wealthy families and merchants have gathered. The market is quite prosperous, and the integration of temple and city is a major feature of the Confucius Temple area.

While constructing the Qinhuai Scenic Area of ??Confucius Temple, we have built five new characteristic cultural markets in response to the cultural consumption needs of citizens and tourists: the antique calligraphy and painting market with a business area of ??2,000 square meters is a unique one in Jinling. There is a flower, bird, fish and insect market in Confucius Temple, a folk handicraft market with paper-cutting, shadow puppets, bamboo carvings, pyrography, etc., a small commodity market with a complete range of low prices and good quality, and a Qinhuai snack market represented by the "Eight Wonders of Qinhuai".

These markets are very popular with Chinese and foreign tourists and the general public, with an annual turnover of more than 2 billion yuan, and have achieved good social and economic benefits.

The third is to use folk cultural activities as a carrier to vigorously develop the festival economy.

The most representative ones are the "Cultural Songs of the Four Seasons": "Nanjing Confucius Temple Lantern Festival" in winter, "Confucius Temple Cultural Temple Fair" in spring, "Qinhuai Summer" Community Culture and Arts Festival in summer, "Confucius Temple" in autumn Golden Autumn Food Festival”.

In order to increase the "festival" and "holiday" economic effects of "Cultural Songs of the Four Seasons", we arrange the Confucius Temple Lantern Festival, Cultural Temple Fair, and Golden Autumn Food Festival during the Spring Festival, May Day and "May Day" respectively. Held during the National Day, this move further expanded Qinhuai’s popularity and enhanced the attraction of cultural tourism.

From October 1 to 7, 2003 alone, the number of citizens and Chinese and foreign tourists visiting Qinhuai reached 1.035 million. The Confucius Temple Scenic Area achieved a tourism and trade turnover of 97.6 million yuan, of which business income was 59 million yuan. , catering revenue was 19 million yuan? A new high in previous Golden Weeks.

The fourth is to excavate and organize historical and cultural relics and carefully organize the production of cultural products.

In order to satisfy people's exploration of Qinhuai culture and strengthen the research on Qinhuai culture, we have sorted out a number of ancient local historical documents such as "Jinling Dabaoen Temple Pagoda" and "Jinling Suishiji", and edited Published "Long Talk about Qinhuai" (three series and 12 volumes), which reflects the humanistic and historical materials of Qinhuai, a large picture album "Nanjing Confucius Temple - Qinhuai Scenery", "Ten Miles of Qinhuai Scenery - Nanjing Confucius Temple Qinhuai Scenery Area Sightseeing Tour", "Nanjing Confucius Temple - Qinhuai Scenery", Book series such as "Night Talks of Qinhuai", "Chronicles of Qinhuai Operas", "Chronicles of Qinhuai Characters", "Chronicles of Qinhuai Groups" and "Qinhuai Folk Stories" are very popular among citizens and tourists.

All these efforts have been fully recognized by relevant departments and society.

Qinhuai District has been rated as "National Advanced Cultural District", "National Cultural Model District" and "Hometown of Chinese Folk Art".

We need to see the achievements, but also the problems that cannot be ignored.

For example: concepts are relatively lagging, industrial management awareness is weak; development and utilization are "extensive", resource advantages are not fully utilized; individual scale is small, and corporate competitiveness is not strong, etc.

This requires us to further emancipate our minds, keep pace with the times, make the cultural industry bigger and stronger through continuous innovation of concepts, systems and methods, and provide support for the coordinated development of the three civilizations.

First of all, we must strengthen industrial awareness and formulate industrial plans.

We must firmly establish the concept that "culture must feed the market, and the market must follow the industrial road." The part of culture that can be released to the market must resolutely follow the road of industrial development.

It is necessary to strengthen leadership, actively coordinate, and strive to create a good atmosphere and work synergy that promotes the healthy and orderly development of the cultural industry.

We must promptly formulate the "Qinhuai District Cultural Industry Development Plan" to ensure a high starting point and accurate market positioning.

Industrial planning should be organically integrated with urban planning, and we should strive for long-term planning, itemized implementation, and gradual implementation.

Adopt a series of preferential measures in administrative approval, land use, market management, taxation, etc. to vigorously support the development of the cultural industry.

Second, rely on unique resources to expand advantageous industries.

The practice of Qinhuai has inspired us that vigorously developing cultural tourism with the support of rich cultural resources has a bright future.

In the next step, we will increase investment and implement a comprehensive expansion and upgrade of the Confucius Temple Qinhuai Scenic Belt.

Reconstruct Jinling Dabaoen Temple Pagoda Heritage Park and Glazed Pagoda, rebuild a number of new cultural tourist attractions such as Zhouchu Reading Platform and Li Bai Phoenix Terrace; open up Qinhuai River water customs tour routes and land folk custom tours line and the Ming Dynasty City Wall aerial landscape tour line; create the "Night Park in Qinhuai" tourism brand to create a beautiful artistic conception of "tasting snacks, stopping in Qinhuai, visiting scenic spots, enjoying elegant music, and visiting night markets"; planning and construction of Qinhuai Tourism Culture Center and Qinhuai Folk Art A number of iconic facilities such as exhibition halls will be introduced, and a number of high-end and large-scale bars, book bars, teahouses and other leisure and entertainment venues will be introduced to develop and expand the tourism, culture and leisure industry.

Third, actively guide consumption and expand the cultural market.

To adapt to market demand, establish a Qinhuai cultural tourism product research and development center, build several large-scale production and sales enterprises, launch more tourism cultural products with Qinhuai characteristics, and enhance the effective supply capacity of cultural products.

Create a good environment, improve the environmental quality and service level of the characteristic cultural markets such as antiques, calligraphy and paintings, flowers, birds, fish and insects, catering and entertainment, enhance the market's attractiveness to citizens and tourists, and stimulate tourists' consumption interest.

Increase marketing investment and vigorously promote the attractions and activities of Confucius Temple Qinhuai Scenic Area through media, Internet, tourism trade fairs and other channels to attract more tourists to Qinhuai during holidays.

Fourth, increase reform efforts and accelerate institutional innovation.

It is necessary to realize the "three shifts" in the functions of the cultural administrative department: from managing cultural system units to managing cultural undertakings and industries in the region, from focusing on "running culture" to focusing on "managing culture", and from relying mainly on administrative The shift in management means mainly relies on economic and legal means.

It is necessary to actively promote the reform of cultural institutions, implement classified guidance and explore new management and operation methods according to different properties such as public welfare, public welfare operation and business operation.

It is necessary to reform the way *** investment is made, and gradually shift from investing in cultural institutions to investing in projects.

Actively introduce private and foreign capital to establish various cultural enterprises, forming a new pattern of cultural industry development of "diversified investment, coexistence and competition of multiple ownerships".

Fifth, cultivate cultural talents and develop the first resource.

Strengthen the construction of talent teams in the cultural system, implement a new employment system based on the "employment system", and promote people to make the best use of their talents and talents.

Strengthen the construction of the folk artist team, establish the Qinhuai Folk Artists Association and the Qinhuai Folk Art School, so that Qinhuai folk art can be passed on and carried forward from generation to generation.

Introduce high-level cultural talents, especially managers and agents, to serve Qinhuai.

Improve the incentive mechanism for cultural talents, establish talent values ??that are performance-oriented and with innovation ability, creative achievements and business performance as the main measurement criteria, and encourage cultural units to reward high-level talents who have made outstanding contributions.

The five-year Nanjing Confucius Temple-Qinhuai Scenic Belt to create a 5A-level scenic spot has entered the final stage. During interviews, reporters found that there are many questions about how to make elegant culture and folk culture harmonious and how to highlight the integration of temples and cities. Confucius Temple has made many useful explorations on its unique characteristics and how to manage open scenic spots.

"Learning before the temple and after learning" recalls the soul of culture

Walking into the Dacheng Hall, the heart of the Confucius Temple scenic area, visitors will be attracted by the colorful stone murals "Confucius and Saints" surrounding the walls. Attracted by "Trace Picture".

According to the tour guide, this is one of the treasures of the Confucius Temple. There are only 38 paintings. It was made by more than 300 craftsmen in Yueqing, Zhejiang for 3 years. "It cost 5.8 million at that time. Now It’s worth over 100 million.”

“When did the mural appear?” “It’s been here since 1998.” The reporter was surprised: Why didn’t he have any impression of it?

The tour guide said: "In the past, there were more than a dozen stalls in the temple, and the murals were stained and stained.

After the stalls were cleared out, the lights were turned on and the walls were full of glory."

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The Zunjing Pavilion behind Mingde Hall has always been the office space of the scenic spot management agency. Now, the management office has been moved, and the "foreign monk" British Sir Joe Waite has moved in to set up a Confucius Institute, making it a foreign "China Salon" for tourists and foreigners in Nanjing.

Jiangnan Gongyuan, another cultural center of Confucius Temple, Tang Bohu, Zheng Banqiao, Wu Jingzi, Lin Zexu... these imperial examination celebrities who came out of Jiangnan Gongyuan, now tell people with lifelike bronze statues that this place was once home. With 20,644 rooms, it is the largest imperial examination room in the country.

The person in charge of the Qinhuai District Tourism Bureau said that the scenic spot will rebuild the Jiangnan Gongyuan and is currently collecting and sorting out relevant historical information.

Confucius Temple, the soul of culture is being recalled.

Nanjing’s primary school freshmen perform the “opening ceremony” in Dacheng Hall. Students like to go to Jiangnan Gongyuan to “jump through the dragon gate” and “worship Kuixing.” Folk enthusiasts like to play in Hanfu display here... From January to September this year There were 500,000 visitors to Dacheng Hall and 140,000 visitors to Jiangnan Gongyuan, an increase of 20 and 52 respectively compared with the same period last year.

During the National Day Golden Week, the scenic spot received 1.21 million tourists, a year-on-year increase of 21.

To right the unbalanced balance, "literary" and "business" are integrated again

As the night falls and the lanterns begin to light up, there are more and more painted boats in the Qinhuai River, and the boat crosses the Yuanjia Bridge. The water street is 280 meters long and 7-12 meters wide.

On the banks of three cross-street stone bridges, Yuanjia Bridge, Yinfeng Bridge and Banqing Bridge, five high-end clubs opened their doors to welcome guests, showcasing the traditional singing and dancing, calligraphy and painting, music, chess, calligraphy, painting, singing, dancing and tea of ??"Qi Ya". Special catering, folk skills, etc. attract countless tourists.

Guests can also watch the live water performance "Night Parking in Qinhuai" in Bailuzhou Park from the window.

The person in charge of the Confucius Temple-Qinhuai Scenic Belt Management Office said that the unity of the temple and the city, the harmonious emergence of elegant culture and folk culture are the indelible characteristics of the Confucius Temple.

People are disgusted with the commercial flavor of Confucius Temple. In fact, they are disgusted with the lack of cultural flavor in the city.

Continuing from version A7

Continuing from version A1 In the past, we broke down the walls to open shops, focusing on "commerce" over "culture", and Confucius Temple became a small commodity distribution center; now, we need to set things right The unbalanced balance allowed "literary" and "business" to merge again.

Markets operating on occupied roads have been demolished. Since 2000, more than 1,000 pavilions and sheds have been demolished, and more than 600 shops have been renovated on Dongshi, Xishi and Jinling Road.

Projects with Qinhuai cultural characteristics were invited, such as the Confucius Temple Folk Art Grand View Garden behind Zunjing Pavilion, where the best folk artists in Nanjing have set up handicraft studios such as lanterns, paper-cutting, folding fans, and pyrography. , on-site exhibitions and apprenticeships.

Integrating management with service, the unremitting pursuit of scenic spots

The biggest difficulty in the management of Confucius Temple is the openness.

Starting from this year’s Golden Week, the Confucius Temple Scenic Area will be under 24-hour management.

Previously, the staff in the scenic area came to work at 9 o'clock and left at 10:30 in the evening. Various vehicles broke into the scenic area and took shortcuts, and even barbecue stalls came in, creating a mess.

Now the east and west archways are equipped with electric gates, and management staff manage them 24 hours a day, so the problem has been solved.

Integrating management into services is the pursuit of the scenic spot.

In the Juxing Pavilion, a tourist with a northeastern accent asked: "Where is the best snack?" The staff replied: "'Lian Song snacks' in Zhuangyuan Building, *** snacks in Qifang Pavilion , the Qinhuai snacks in Wanqinglou, the club snacks in Water Street, and the common snacks in Confucius Temple West Square, each has its own characteristics, ranging from high to low-end, depending on what you like. "The central square has a lot of land, and before Juxing Pavilion. It is rented out to merchants for hundreds of thousands a year and is now a tourist information service center.

The *** section of the scenic spot has set up 4 tourist information service centers to provide various services such as consultation, lost and found, trolleys, strollers, umbrellas, etc. The scenic spot has achieved zero complaints this year.

The management of Confucius Temple is also difficult because the property rights of houses in the scenic area are diverse, and it is difficult to unify the business formats and management methods.

However, Confucius Temple-Qinhuai Scenic Area is about to add two "protector gods".

The first is the "Nanjing Confucius Temple-Qinhuai Scenic Belt Master Plan", which is expected to be implemented on January 1 next year. It defines the scope of the scenic spot, infrastructure configuration, business control, and where in the next 12 years. Relocation, etc.; the other is the "Nanjing Confucius Temple Qinhuai Scenic Area Regulations", which are tailor-made for the scenic area. There are targeted provisions for the maintenance of the scenic area style, the management of pedestrian streets, the entry of business types, and penalties.

The Confucius Temple, a blend of ancient and modern times and a harmonious blend of movement and quietness, will provide an endless feast to tourists from all over the world.

1. The landmark buildings along the Qinhuai River, the essence of Qinhuai scenery, Nanjing folk customs, snacks, and bustling night markets can be said to be the place with the most old Nanjing flavor.

2. From the first day to the eighteenth day of the first lunar month every year, the Confucius Temple Lantern Festival (Jinling Lantern Festival) is held here, which is very lively.

Nanjing Confucius Temple, also known as the Confucius Temple, was built in the first year of Jingyou of the Song Dynasty (AD 1034). It was expanded from the Academy of the Eastern Jin Dynasty and is located next to Gongyuan Street on the north bank of the Qinhuai River.

The Confucius Temple complex is mainly composed of the Confucius Temple, the Academy, and the Jiangnan Gongyuan. It is the essence of Qinhuai scenery.

Confucius Temple

The Confucius Temple is full of Ming and Qing colors.

It is centered on Dacheng Hall and forms a central axis from Zhaobi to Weishan in the north and south. The buildings on the left and right are arranged symmetrically, covering an area of ??about 26,300 square meters.

It is surrounded by high walls, equipped with gates and turrets.

Central temple: There are eight ginkgo trees planted in the courtyard, and the ancient lanterns are symmetrical. A straight stone corridor in the middle leads to the Danchi in front of the Dacheng Hall. This Danchi is the place where music and dance were held during the sacrifice to Confucius. , there is a bronze statue of Confucius erected in the center. It is 4.18 meters high and weighs 2500 kilograms. It is the largest bronze statue of Confucius in the country.

Dacheng Hall: the main hall of Confucius Temple, 16.22 meters high, 28.1 meters wide and 21.7 meters deep.

In the middle of the hall hangs the largest portrait of Confucius in the country, 6.50 meters high and 3.15 meters wide.

Fifteen kinds of ancient musical instruments for worshiping Confucius, including bells and chimes, are imitated 2,500 years ago. Ancient music and elegant music are performed regularly, and large-scale music and dances of the Ming Dynasty that reflect the etiquette of worshiping Confucius are performed. The audience heard the "music of bells and drums" and "the sound of harp and harp" from the Spring and Autumn Period, showing the style of ancient music more than 2,000 years ago.

Surrounding the main hall are murals depicting the achievements of Confucius, both in form and spirit.

Cultural and Art Exhibition: The Yuhua Stone Exhibition, which is known as "China's Unique", is displayed in the stele gallery of the central temple.

Dacheng Hall also often organizes other historical relics and artwork exhibitions to promote the long culture of the Chinese nation.

Academy

Walk out of the back door of Dacheng Hall and enter the Academy Visiting Area.

The Academy was the highest institution for students in the province during the imperial examination era. In order for the scholars to receive education and gradually learn to follow the ways of the sages and sages, the Academy was always built together with the Confucius Temple.

As the ancient cultural and educational center of Jiangsu, the Xuegong is located behind Dacheng Hall, with Mingde Hall and Zunjing Pavilion as its main bodies. The "No. 1 Study in the Southeast" door plaque was inscribed by Qin, the number one scholar in the late Qing Dynasty.

Jiangnan Gongyuan

Jiankang (Nanjing) Gongyuan was built in the fourth year of Emperor Xiaozong’s reign (1168) in the Southern Song Dynasty.

Due to the gathering of humanities in the Jiangnan area, the number of scholars was increasing day by day. By the Yongle period of the Ming Dynasty, the Yongyuan Temple of Huang Gong, the son of Qin Hui, and the Beixi Temple of Qin Hui's son were confiscated and rebuilt into the "Jiangnan Gongyuan".

With its large scale, vast area and numerous buildings, it is the largest examination center in the country.

The gate of Gongyuan: There is a banner with three gold characters "Mingyuan Tower" hanging on the door, and the "Jinling Gongyuan Relics Stele" is embedded on the outer wall, which records the rise and fall of Gongyuan.

Mingyuan Building: It is one of the buildings in Gongyuan. It is located in the middle of Gongyuan. It was originally used to monitor the behavior of scholars taking exams and whether there were any passing joints among the officers in the courtyard.

"Mingyuan" means "be careful to pursue the distant future, and return to the original with enlightened virtue".

Culture, commerce, snack street

In 1985, the Nanjing Municipal Government restored the ancient building complex of Confucius Temple, and many shops, restaurants, and snack bars here were renovated to look like those of the Ming and Qing dynasties. style, and build the Gongyuan Street area near the river into an antique tourist, cultural and commercial street.

Today it is the most famous pedestrian commercial district in Nanjing and a gathering place for Nanjing snacks.

Dozens of raw materials and ingredients such as fresh grass eggs, white sugar, edible salt, soy sauce, lotus seed paste, sesame, duck oil, chili oil, green onions, and ginger are used in the "Qinhuai Eight Jue" snacks. Regulations must be complied with, and the name of the variety, main raw materials, net content, etc. must also be indicated on the snack menu label.

The "Standards" also have detailed regulations on the appearance, color, taste and smell of the "Qinhuai Eight Wonders" snacks.

For example, duck fat biscuits should be golden in color, plump in appearance, not broken, and oil-free; dried silk shredded with sesame oil should be as thin as silver wire, loose and not lumpy; tea eggs, spiced beans, each portion should be clean The content cannot be less than 30 grams, etc.

It’s hard to eat authentic Qinhuai snacks

Li Kaihua’s home is next to the Confucius Temple. The fragrant beef pot stickers and sweet and glutinous sugar taro sprouts often attract him. footsteps.

"When I was free when I was young, I would ask my family for money to eat beef pot stickers. I was most greedy for this." When saying this, Li Kaihua couldn't help but swallow his saliva, "Now it's very It's hard to find. Some restaurants have also developed Qinhuai snacks, but they are basically set meals, with more than a dozen dishes at a time, and the cheaper ones cost about 50 yuan.

I couldn't help ordering them last time. I ordered a set and finished the plate of dried shredded noodles in a small bite, even reaching my mouth and throat."

"It's like a featureless commercial street, with everything you want, a hodgepodge.

Although it is lively, it lacks connotation, "Li Kaihua said. So this year, he asked a dozen classmates to conduct a street survey of about 200 local residents and foreign tourists to understand what they thought of the Confucius Temple. and listened to the opinions.

Most people come to Confucius Temple for shopping

In a survey of 73 local citizens, 42 people came to Confucius Temple for shopping and bargain hunting. There were 10 people waiting for a walk and a meal.

In a survey of more than 80 foreign tourists, 31 came for shopping, 15 came because of its attractions, 19 were arranged by travel agencies, and only 15 came to appreciate the cultural heritage.

The survey results show that among local citizens, 22 people think that the quality of businesses is mixed, 23 think that the brand characteristics are not obvious, and 12 people think that the planning is unreasonable; among foreign tourists, 31 people think that the businesses are mixed, and 22 20 people thought the brand features were not obvious, and 20 people thought the planning was unreasonable.

After the investigation, Li Kaihua commented: "Although there are some shortcomings, I must admit that the current management of Confucius Temple is much more standardized than before. There are fewer small traders and hawkers, and it is much cleaner. Public toilets and parking spaces are The supporting facilities such as the market are also much better."

A sigh

How unique is Nanjing?

Is it true that Confucius Temple has a commercial feel as the students' survey showed? Is it too dense and drowns out the unique cultural heritage? The reporter visited the site yesterday.

Before I even set foot on Gongyuan Street, a strong sound mixed with pop music and fast songs hit my ears, and the smell of fried stinky tofu and squid also hit my face.

There are shops one after another on both sides of the street, and signs of hot pot restaurants, shopping malls, and food stores hang on the sides of the antique turrets.

After walking for two to three hundred meters along the road, there were very few Nanjing-specific products and shops. All I could see were "Russian Commodity City", "Suzhou Fine Embroidery" and "Yixing Purple Clay Pot".

The reporter walked around the Confucius Temple area and found that there are several "Russian Commodity City" stores alone, and there are even more purple clay teapots, with one store just a few steps away.

"Traditional brocades and miniature sculptures are very rare. Everything you see is these imported goods, which are almost the same as other scenic spots." An old Nanjing Ms. Shen who lives near Sanshan Street complained, "Life has improved, but there are fewer traditions."

In the past, the bustling East and West Markets of Confucius Temple sold nothing more than fans, purple clay pots, jade, etc., and some shops simply The door is closed.

A small jewelry store called "Gaojia Cloth Art" is still open to welcome customers. The owner looked at the "Russian Mall", "Suzhou Boutique Embroidery" and other stores not far away, and said helplessly: "These The "Expo Temple" made up of foreign products almost covers the remaining features of Confucius Temple! ”

Foreign fast food is very conspicuous

With the shops like this, it is even harder to see the features of the food.

A snack bar on Gongyuan Street has six or seven signboards, all featuring specialty snacks from all over the country.

In the center of Confucius Temple, foreign fast food and food also appear frequently. The signs of McDonald's and KFC are so eye-catching that they can be seen a hundred meters away.

A small shop next to KFC sells crispy stinky tofu and cakes.

"Look, they are all food from other places or even foreign countries." A tourist said a little frustratedly. Even the authentic traditional snacks of Confucius Temple can't be found. Who knows which one is a time-honored brand.

At this moment, Mr. Zhao from Nanjing interjected, "Don't talk about you, it's hard for us to eat.

Years ago, you could eat it for just one or two yuan. A big bowl of candied taro sprouts or red bean dumplings

But now Qinhuai snacks are sold in sets, often costing tens or even hundreds of yuan. The items are exquisite, but the price is also unacceptable to ordinary people. . ”

Battery cars attract customers all the way

Gongyuan Street is the main street of Confucius Temple, about 620 meters long.

Along the way, various shops such as clothing, catering, tea shops, hotels, teapots, optical shops, photo shops, silk shops, etc. are lined up, offering everything you need to eat, wear, and play, but the arrangement is not organized.

Along the eastern half of Gongyuan Street, the reporter roughly counted about 50 shops of various types. Sometimes they are clothing stores, sometimes snack bars, and a few meters away, there are even optical shops and hotels. ,theater.

"It feels a bit chaotic." Mr. Bao, who came to Nanjing for a trip, told reporters that he couldn't compare when looking for a place to eat, because the snack bars were almost lost in various shops.

Even gourmet restaurants have appeared in Wuyi Alley. Opposite the Wang Dao Xie An Memorial Hall, there is a shop selling salted duck, and there is a restaurant a few meters away. It is really incomprehensible.

The battery-operated sightseeing cars in the scenic area, which are "ten yuan per person and will stop as soon as you wave", are even more dissonant.

(Xie Jingxian)

Competent department: Diversified development is needed

After the investigation, Li Kaihua went to the Confucius Temple Management Office to report relevant issues.

Li Kaihua told reporters that the staff said that the development position of Confucius Temple is "culture, tourism, and commerce."

But he feels that the current status quo should be completely reversed, with trade ranking first and the most important culture at the bottom.

The staff also said that in order to reproduce the traditional characteristics of Confucius Temple, the Confucius Temple Management Office has taken certain measures.

"We standardized snacks and established the Confucius Temple Snack Association, defining the 'Eight Specialties of Qinhuai' in the new era." said a person in charge of the management committee.

In addition, in terms of protecting traditional culture, they also held activities full of rich traditional cultural colors such as the Confucius Memorial Ceremony and the Parade of the Number One Scholar.

"Confucius Temple is an old scenic spot, and the current planning and layout are much better than before." Liu Lixin, deputy director of the Confucius Temple Qinhuai Scenic Belt Management Office, said in an interview with reporters that compared with the original, small businesses There are a lot fewer vendors and the management is more standardized.

However, the development of scenic spots must be diversified. In addition to the Nanjing-specific Yuhua Stone, Salted Duck, Yunjin, etc., we also need to introduce some other things. After all, the needs of tourists are also diverse.

In addition, the store signs in the scenic area will also be improved street by street, and the architectural style should be more unified and coordinated with the antique buildings of Confucius Temple. Currently, the shops on Zhanyuan Road are being renovated. Transformation.

As for people’s suggestion that the things sold in Confucius Temple shops are similar, as the management department, it can only provide macro guidance, but it is difficult to provide specific guidance.

In the future, we will continue to develop new Qinhuai specialty products for merchants to choose from.

Regarding the battery tour buses in the scenic area, he explained that some tourists had previously expressed opinions to the management office, thinking that the Confucius Temple scenic area was too scattered and walking was very tiring.

Therefore, the management office added this kind of scenic spot transportation, which is not only environmentally friendly but also fast.

Of course, the management office will also strictly control the number of such battery cars.

Experts and scholars: We must keep the bottom line of culture

“Confucius Temple should be the most typical tourist area representing Nanjing’s history and culture. We should work hard to create and maintain this beautiful business card that represents Nanjing. " Zhou Wuzhong, director of the Institute of Tourism and Landscape of Southeast University and doctoral supervisor, pointed out that there were indeed some unsatisfactory aspects in the development of Confucius Temple, such as too many things that were alienated from Nanjing's cultural heritage. .

*** should give more guidance on how to create this business card and supervise it in the planning.

First of all, there is an overall positioning for the function and style of the Confucius Temple Scenic Area. All projects entering the Confucius Temple Scenic Area must meet this overall goal. A "threshold" must be set and must not be mercenary. .

The most obvious thing is that the decoration of foreign fast food restaurants such as KFC and McDonald's looks out of place. From a distance, there is a bright yellow sign.

In some historical and cultural streets in Europe, the signs of these foreign fast food shops also "do as the locals do", making some adjustments in shape and color to be consistent with the local landscape style.

In today's market-oriented operation, the Confucius Temple Scenic Area does not exclude the entry of other businesses and products, but it must meet the requirements and planning.

In addition, after all, Confucius Temple is the scenic spot that best represents Nanjing’s history and culture. We must adhere to tradition and maintain Nanjing’s characteristics. Foreign products and shops should be minimized.