What is Dior?

Dior, founded by French fashion designer christian dior on 1946, is a world-famous fashion consumer brand. Mainly engaged in women's wear, men's wear, jewelry, perfume, cosmetics and other high-end consumer goods. It is also the parent company of ——LVMH Moet Hennessy Louis Vuitton Group, the largest holding company of high fashion brands in the world.

founder

Dior Dior was founded in Paris by founder christian dior. Dior Dior's fashion company covers handbags, clothing, shoes, cosmetics, skin care products, perfumes, jewelry accessories and so on.

Brand development history

Christian dior was born in Normandy on 1905. Dior means "Dieu" and "Gold" in French.

Dior blockbuster (19 photos)

Gold later became the most common representative color of Dior brand. Christian dior was not a fashion designer, but graduated from the Paris School of Political Science. As the son of an entrepreneur, his passion for art never faded. After the ups and downs in the fashion world, christian dior, in his thirties, opened his first personal clothing store on Montaigne Avenue from 1946.

Since the establishment of 1946, Dior has always been synonymous with magnificence and elegance. Whether it is fashion, cosmetics or other products, christian dior has always been at the top of the fashion hall.

Brand awareness

Dior clothing is different from other brands. It never uses any obvious signs on clothes, such as CD or Dior. (Even if there is a Dior classic logo, it is a very light color. For example, some clothes have Dior logo with light gray background and dark gray characters, and some bags have an inconspicuous but gorgeous Dior word under their bracelets. Dior won't hang the sign outside. ) Christian Dior Paris on the clothing label is the best identification method. In addition, Dior's high-end clothing series (of course, Dior itself is a high-end brand, here refers to the high-end in the high-end) will have a very thin red line under the bar code, which is said to be Dior's original.

CD: This abbreviation often appears on Dior accessories, such as the side of glasses frame, buckle, belt and wallet.

DIOR: Hanging on a bracelet and stringing the four letters of Dior into a key ring is the most obvious symbol of the "Lady Dior" wallet, which has almost become another obvious symbol of Dior.

Diamond plaid: Dior's special diamond plaid rarely appears on clothes, which can be clearly seen on Dior wallet.

2 development process

1946

Christian dior Clothing Company was established in Paris.

1947

Christian Dior, a fashion designer, founded a fashion shop at No.30 Avenue Montaigne and won the Neiman Marcus Award in the United States.

1948

Dior's first fashion collection "New Style" was dominated by "Corolla" skirt, which caused a great sensation.

Christian dior Perfume Company was established.

1949

We launched 1949- 1950 autumn and winter clothing series. Within 8 days, the company has received more than 1200 dress orders.

1950

France also awarded him the Medal of Honor (Remise de la Legion d 'Honor).

195 1 year

Establish gloves and stockings department.

1953

1953- 1954' s clothing series was launched, which shocked the British Isles with a "shocking" style, that is, shortening the length of the skirt to 40 cm from the ground.

1954

Christian dior opened its first store in London.

In Paris, the company has 65,438+0,000 employees, distributed in 28 workshops, and produced half of French haute couture exports at that time. Pushing 1954- 1955 autumn and winter clothes is refreshing.

1955

Christian dior gave a lecture at the famous Sorbonne University, and more than 4,000 college students came here. Yves Saint Laurent joined christian dior and became an assistant to Dior's husband.

1957

Christian dior and his famous left-handed scissors appeared on the front page of Time magazine. In the same year, christian dior died of a heart attack in Italy.

1958

-Yves Saint Laurent, assistant of christian dior 2 1 year-old, successfully launched her first fashion collection "Ligne Trapeze".

1960

Mark Bohan was elected artistic director.

1985

Bernard Arnold, a visionary financier, became the president of christian dior.

1989

Gianfranco Ferrer succeeded Mark Bohan as artistic director.

1995

The brand-new "Lady Dior" handbag carried by Princess Diana of England caused a frenzy.

1996

John galliano succeeded gianfranco Ferrer as artistic director of women's wear.

1998

Victoire de Castellane is the head of the high-end jewelry department, and Dior high-end jewelry worn by women today was born.

1999

John galliano designed a brand-new saddle bag for Dior's spring/summer 2000 women's collection.

In 2000

The arrival of designer hedi slimane has brought brand-new modern features to Dior menswear.

In 2005

Dior Fall/Winter 2005 haute couture collection was launched to commemorate Mr. christian dior's centenary birthday.

In 2006

Introducing Gaucho handbag with portrait design of Mr. christian dior.

In 2007

After hedi slimane, Kris Van Assche became the artistic director of Dior Men's Wear.

Christian dior celebrates its 60th anniversary.

20 12

Raf simons succeeded john galliano as artistic director of women's wear.

Dior I。 T Beijing market short-term concept store opened.

Dior, the world's top fashion brand, and the famous fashion store I. T jointly launched the only Dior short-term concept store in Chinese mainland in 20001year.

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On February 23rd, 2003, it was in Beijing. T market opened grandly. The concept store will open for one month, and Dior 20 13 spring and summer ready-to-wear collections and accessories will be sold in the store! Beijing Sanlitun I T The concept of Beijing Market Store is based on Dover Street Market in London, aiming at providing a platform for different designs in different places, pretending cultural exchange through art and time. Beijing Market Building is four stories high with a total area of nearly 20,000 square feet.

Successive designers

1946-1957: Dior.

1957-1960: Yves Saint Laurent

1960-1989: Mark Bohan

1989-1996: gianfranco ferre (gianfranco ferre)

1996-2011March: john galliano (john galliano)

condition

Dior not only restored Paris to the status of fashion center after World War II, but also trained two famous design masters: Pierre Cardin and Yves Saint Laurent. As a result, a new person appeared in Dior's company. With the efforts of outstanding designers such as Saint Laurent, Marc Bohan, Ferret and John Gariano, Dior brand is still trusted and sought after by people, whether it is clothing, leather goods, cosmetics or perfume. 20 12 ranks 322nd on the Fortune Global 500 list.

3 business content

Treasure of Zhenka

As Dior's iconic lipstick, blue gold lipstick is rich in color, soft and pure, achieving an incredible balance between comfort and durability. It is also an indispensable gift in countless women's handbags. 5-color eye shadow-Although Dior will launch a variety of dazzling new makeup products every season, this lipstick has continued since 1987 and is still the favorite of many makeup artists and women.

Advanced women's dress

Dior's design focuses on making women's modeling lines rather than colors, emphasizing women's convex-concave curves. In Dior's design, the unique charm of women has been vividly reflected. In this bold and complete embodiment, black, which is not appreciated in the Central Plains, has also become a popular color. Dior's design swept away the conservative and rigid line of women's clothing after World War II, which caused a sensation in France and the western world and touched women. Dior's fashion is gorgeous, and evening dress is the most important. Luxury, luxury, seeking unity in legend and creativity, classical and modern, tenacity and tenderness always make people hold their breath and marvel.

Dior women's dress

Camara evening dress with big V-neck, multilayer and freely matched fur, etc. All designed by the talented designer Dior. Its elegant narrow dress always makes the wearer walk freely, which embodies the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. Fine workmanship is noted. Dior made an indelible contribution to the reconstruction of the World Fashion Center in Paris after the war.

Bags and suitcases

Dior suitcase and bag

Dior 20 12 avant-garde artistic visual enjoyment of spring and summer beauty bags

Classic styles, brand-new colors and fabric processing technology make Dior 20 12 spring and summer handbags a must-have perfect item for many bags. Simple handbags in orange, nude pink and beige are gorgeous, modern or versatile. In addition, the classic Lady Dior handbag designed by hollow rattan, brushed stitching and hand beading can bring avant-garde visual enjoyment.

Lady Dior20 13 handbag advertising blockbuster

Dior recently exposed the latest "Lady Dior" handbag advertisement, which is still endorsed by marion cotillard (marion cotillard) and shot by French fashion photographer Jean batiste Mondinaud.

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Men's wear/clothes/clothing

Dior fashion show

Dior men's wear.

From 5438+0 in 2006 to 2007, it was designed by French designer hedi slimane. Dior Homme men's wear design in hedi slimane emphasizes perfect lines, and attracts people's attention because of its ultra-small size clothes and special selection of thin young models to shoot advertisements. Even Chanel designer karl lagerfeld was a fan of hedi slimane Dior menswear at the end of the year. He tried to lose 90 pounds of fat just to put on Dior men's clothes.

Dior Homme men's wear in hedi slimane has an almost morbid sense of slimness, full of gender-blurred images and simple and neat accessories, but full of decadent soul of punk rock. Dior Homme perfectly combines the low-key melancholy temperament of Britain with the exquisite elegance of France. The narrow and thin cut makes the man wearing Dior Homme look like a boy who never grew up. His face is cold and rebellious, and his tight and thin lips reveal a trace of disdain, ridicule and perseverance.

Not suitable for Asians to wear, belonging to European and American styles. Dior's clothing style is very special, seemingly non-mainstream, belonging to a relatively skinny one. As a well-known luxury, the price of DIOR HOMME is still not acceptable to ordinary working people in China.

cosmetics

classify

Skin care: facial essence sunscreen/cream Other care eye cream/eye essence facial scrub/

Christian Dior

Exfoliating and Makeup Removing Mask Toner/Toner/Spray Cleanser/Cream/Active Facial Repair Essence

Makeup: makeup/highlights/shadow powder lip liner/lip liner eyebrow pencil/eyebrow powder/eyebrow cake eyeliner/eyeliner blush/rouge powder lip gloss/lip gloss lipstick/lipstick base makeup/foundation cream mascara eye shadow concealer/concealer makeup/beauty tool honey powder/loose powder other makeup.

Perfume: men's perfume, women's perfume and other perfumes.

Manicure: care nail polish color nail polish

Men's care: face

Classification by function

Anti-sensitive waterproof acne/anti-acne moisturizing and soothing skin deep cleaning, lifting, firming and repairing, removing dark circles after sun exposure and other effects, controlling eye oil, anti-aging, anti-wrinkle and shrinking pores, removing spots, whitening, moisturizing, purifying, detoxifying and curling.

eyeglasses

Dior glasses

The elaborate design of Dior glasses style can be clearly seen from its detailed carving, innovative technology and excellent lines and contours; In addition to elegant signs, glasses themselves attract public attention with their sharp contours and avant-garde designs and colors. Every Dior spectacle frame or sunglasses is obviously decorated with Dior logo, which always shows the wearer's taste and identity to the world. A work of art that combines aesthetic design with cutting-edge manufacturing technology. Younger frames, sexy and smooth line design are integrated into fashion, giving people a brand-new feeling. Counting Dior's classic trends, glasses are always an important part. Thin frames and streamlined designs set off the eyes of the wearer more and more.

look

Dior watch

After Dior Crystal Diamond Rubber Watch Series launched the most striking hunting red and classic charm blue in the spring of 2008, the brand-new purple crystal diamond chronograph watch was grandly unveiled in 2009. When the rubber strap is endowed with purple luxury vitality, the personality beyond self instantly sneaks into the bottom of my heart. Whether in passionate and fiery sports or in extremely luxurious parties, it is an enviable eye-catching focus.

Since the late 1970s, Dior has gradually entered the field of watch manufacturing. However, in the initial period, the creativity of Dior watches always adhered to the modeling design of traditional watches, and did not adopt the truly popular Dior style. Therefore, before john galliano, a designer, entered Dior in 2000, Dior's watch works were hard to surprise people, and it was hard to get rid of the shackles of fashion brands. After entering the new century, Dior watches gradually began to change direction and strive to develop into a professional watchmaking enterprise.

jewels

Dior ring

In high-end women's wear, high-end ready-to-wear, perfume, knitwear, cosmetics, men's wear, glasses and other fields have a good performance.

Nowadays, Dior's jewelry works also bring amazing feelings to the world. Dior jewelry draws inspiration from various historical styles, but never simply copies a certain appearance. On the contrary, it endows the works with novel roles through colored gems and creates a unique jewelry style. During the period of 1995, Dior and Swarovski also developed various northern lights rhinestones, which greatly enriched the colors and materials of jewelry making. In addition, another major feature of Dior jewelry is the bold use of flower patterns, which also reflects the love of its founder, Mr. Dior, for nature. Unknown wildflowers and loving roses are obvious design themes, and the pure lilies in the valley have become the classic patterns of Dior jewelry.

cosmetics

Cosmetic model

Dior's products are rich in style, experienced in art and efficient in skin care technology, occupying an important position in the global perfume and cosmetics market. Dior's theme products mainly include women's perfume, men's perfume, make-up and skin care, providing a constantly updated color world for all those who want to make up, apply their lips, show off their beauty and beautify their nails. 1955, Dior's first lipstick was born. It is the predecessor of blue gold lipstick, and it is packed in a square-headed glass bottle, just like a piece of jewelry. Once it is released, it is a classic, and women use it to open the beauty of life. Blue gold lipstick has become a classic for nearly half a century with its black and blue hexagonal shape.

perfume

title

Christian dior established a fashion shop in 1947. In the same year, christian dior founded Parfums christian dior and launched a new perfume called Miss Dior, which is a green Xipu perfume. Dior dream perfume, no matter from "Miss Dior" to "Dior addict", is all-encompassing, with dreamy colors. Christian dior perfume can cater to all kinds of women, men and different emotions. These perfumes are unexpected and irresistible, and they are also the artistic embodiment of perfume manufacturing giants.

Dior always makes everything in his kingdom fully reflect the charm of women. Regarding perfume, Dior once said: "Perfume is a door to a new world, so I choose to make perfume. Even if you just stay by the perfume for a while, you can feel the charm of my design. Every woman I wear exudes hazy and charming elegance. " [ 1]

Dior Dior perfume is a perfume brand with a long history, and currently has a variety of perfumes. One of the earliest perfumes was introduced in 1947.

Daifeibao

Lady Dior is one of the basic handbags of Dior. There are many fans in the fashion circle, including many celebrities. This handbag, which was born in the early 1990s, has a special legend with Princess Diana. In the 1990s, the Cezanne Art Exhibition sponsored by Dior was exhibited at the Grand Palace in Paris. At the opening ceremony, Mrs. Chirac presented Dior's new bag to Princess Diana. Dior immediately named this unnamed new package Lady Dior's elegant name. Lady Dior, extraordinary taste, obvious fashion logo, the best production materials and manual technology. The D. I.O.R four-letter metal clasp hanging on the bag handle is Lady Dior's iconic design, but its rich connotation and various changes come from the unique ribbed diamond pattern on the bag surface, high-quality lamb fur and 95 fine crafts. As a classic style that has been selling well, Lady Dior makes innovations in materials and bag shapes every year, but it never leaves the elegant route.

Rare pattern: unique cannage rattan plaid pattern. It consists of criss-crossing 12 dense needles, and the distance between each needle should be extremely accurate, otherwise a slight difference will lead to the failure to connect the front, back, left and right needle interfaces. The prominent part in the middle of the unique cannage rattan plaid better highlights the luster and texture of leather. It can be said that the birth of this pattern fully embodies christian dior's loyalty to high fashion.

Wooden shoe last: apply the principle of shoemaking to the production of handbags. Lady Dior needs to wrap each part of the cut leather on this wooden last. This is to accurately shape the square Lady Dior handbag and ensure that the error of the handbag is minimized.

Customized service: In 2008, Lady Dior launched a customized crocodile handbag, which took about four months from ordering to delivery. The price of this Lady Dior also starts from 200,000 RMB.

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