Li Rong’s personal resume

Graduated from Zhongnan University of Finance and Economics and engaged in teaching statistics and management at Jingmen Vocational and Technical College (the predecessor of Jingchu Institute of Technology). In the 1980s, he served as the administrative director of the First People's Hospital of Jingmen City, Hubei Province for 20 years and accumulated a lot of practical management experience. His "Effectiveness Salary Accounting Plan" was promoted nationwide. In the 1990s, he began to study business management. He visited Japan, Australia and other countries for inspections and devoted himself to research. Many management papers were published in national and provincial journals and won awards.

In 2001, he founded Hubei Jingmen Qunyi Digital Advertising Media Co., Ltd. and chose a multi-project business model; in 2003, he began to trial point-based management. In just a few years, the company has expanded rapidly, with employees growing from a few to more than 150; service items expanding from a few to more than 2,500; assets expanding 20 times and benefits increasing 50 times, creating a miracle in the development of an advertising company. ! Professor Zhang Yiwu, a well-known management expert, and Professor Zhang Li, a marketing guru, visited the company to inspect the "points-based management" and recommended that it be promoted nationwide. As of 2014, tens of thousands of advertising companies across the country have introduced this new set of management methods by visiting Hubei Qunyi for training and joining the franchise, bringing economic benefits of hundreds of millions of yuan to the national advertising industry. In 2011, point-based management was selected as the “2011 Management Innovation Project” by the Chinese Academy of Management Sciences. At the same time, this brand-new management method was introduced by the Malaysian business community and fully promoted in the Malaysian advertising industry and small and medium-sized enterprises.