What does Tik Tok mean by bringing goods?

With the rapid development of social media and mobile Internet, short video platform has become a new shopping portal. As a representative of short video platform, Tik Tok began to develop a new shopping form-Tik Tok with goods. The so-called Tik Tok with goods is a new e-commerce way to introduce and sell goods through short videos. Lovely anchors share their daily life on Tik Tok, show the use effect of products, create shapes suitable for different occasions, and attract users' attention and purchase desire.

Tik Tok's delivery is different from Taobao's delivery. In Taobao, shoppers, WeChat merchants or self-media operators make money by promoting products to consulting users or making friends to earn the difference after purchasing goods from Taobao stores. However, what really promotes Tik Tok to bring goods is content. The launch of Tik Tok requires the anchor to have certain skills such as copywriting, editing and art design. , as well as high spontaneity and creativity, and particularly strong ability to adapt to scenes and changes. In Tik Tok, all kinds of people can seek matches from star anchors with a large number of fans and ask questions such as purchase instructions. So as to realize the all-round link between fans' attention and actual consumption.

Bringing goods in Tik Tok allows consumers to enjoy a more convenient, fast, direct and real shopping experience, and promotes the further combination of marketing and consumption, so that small and medium-sized enterprises or self-employed individuals can gain a broader market and flow. In addition, Tik Tok purchasing has cultivated new consumer groups, and young women and ordinary users can make their own shopping decisions according to their own interests and preferences. Everything is based on personal word-of-mouth and authoritative recommendation, and the interaction and trust between users and anchors are also higher, opening up a new consumption and social model.