Reflections on the spread of campus culture in colleges and universities

Reflections on the spread of campus culture in colleges and universities

The ultimate goal of campus culture communication in colleges and universities is to cultivate high-quality college students' professionals who can adapt to social development. Therefore, the audience scope of campus culture mainly refers to college students, who not only accept various campus cultures, but also serve as recipients and feedback subjects of cultural information dissemination.

The campus culture of colleges and universities must be spread in order to be accepted, absorbed and fed back by the majority of college students, and to realize its own perfection and progress. Campus culture in colleges and universities can realize its educational function only in the process of communication. The university campus is a place where various ideas and cultures collide and meet. Therefore, based on the perspective of higher education and communication, this paper seeks theoretical refuge for the spread of campus culture in colleges and universities, and explores the intersection of the two disciplines. In the process of understanding campus culture of colleges and universities, college students are influenced and restricted by the outside world.

Keywords: university campus culture; Dissemination; Characteristics; function

Campus culture embodies the comprehensive strength and overall image of a university. The comprehensive strength and overall image of universities in turn affect the construction, development and dissemination of campus culture. Promoting the construction of campus culture in colleges and universities has a certain influence and guiding role in the cultivation of senior professionals in colleges and universities. From a macro point of view, the construction of campus culture in colleges and universities in China highlights a positive atmosphere. However, under the trend of increasing diversification, there are also aspects worthy of discussion. For example, the campus infrastructure is weakened, the main theme is not prominent enough, and the gray culture breeds and spreads, which requires reasonable guidance and control of the spread of campus culture in colleges and universities to ensure that campus culture in colleges and universities can continuously play its positive role.

1 the essence of campus culture communication in colleges and universities

1. 1 Composition of campus culture in colleges and universities

Campus culture is simply understood as a specific culture formed in the school campus. Mainly includes: 1. The main body of campus culture is composed of all people who work, study and live on campus, including not only faculty and students, but also residents living in colleges and universities. They are not only the founders of campus culture, but also the disseminators. Second, the specific life and study atmosphere on campus has given birth to the formation of campus culture, making it unique; Thirdly, campus culture will be constantly updated with the development of social economy. Therefore, I define the campus culture of colleges and universities as the sum total of values, cultural views, university spirit, educational management, system norms and other achievements with remarkable campus characteristics created and followed through teachers' teaching and students' learning experiences. The people in the university constitute the humanistic temperament of the university and are the soul of a university.

1.2 the relationship between campus culture and communication in colleges and universities

What is the definition of communication? The process of human communication and enjoyment of information is a practical activity of information transmission, information acceptance or information feedback between people and between people and society through meaningful symbols. Communication is defined as the process of information transmission, exchange and enjoyment, and the social and cultural interaction realized through information flow. ? Campus culture in colleges and universities is closely related to communication. Campus culture in colleges and universities can only convey its ideas through certain means of communication. The elements of communication are: media, language, content and system. What affects the development level of campus culture in colleges and universities is the development level of communication elements and the quality level of communication subjects.

2 characteristics of campus culture in colleges and universities

The campus culture of colleges and universities is produced on campus, so its starting point and ending point should be closely related to the teaching and life of the school. We should identify the cultures outside the campus and selectively absorb, learn from and reject them. Colleges and universities are places to train senior professionals. Therefore, the campus culture of colleges and universities has its own uniqueness, and its academic and cutting-edge nature distinguishes it from the mass culture of ordinary society. Compared with the basic education carried out in the campus culture of primary and secondary schools, the general education adhered to by colleges and universities makes the campus culture more diverse.

2. 1 academic

Campus activities in colleges and universities are carried out by imparting teaching knowledge and completing scientific research and academic discussion, which is the main manifestation of the difference between campus culture in colleges and universities and mass culture in society. The law of history tells us that the fundamental task of a university is to shape the noble academic spirit of students, and to carry out in-depth and high-level scientific research in the most ideal state through the unique academic atmosphere and tradition of the school, so the most advanced science, technology and culture must be born in the university. As a western philosopher said: University is an advanced protection force for all knowledge and science, facts and principles, exploration and discovery, experiment and thinking. ?

2.2 Frontier

University is the cultural card of a city and even a country, and it is the place to spread spiritual civilization and lead the development of social spiritual culture. From the individual point of view, universities not only impart various professional knowledge to students, but also cultivate their spiritual civilization, and promote the civilization and progress of human society by shaping their spiritual temperament and ideological accomplishment. From the public's point of view, colleges and universities are the soil for breeding and spreading civilization, with an inclusive mind, which has a great and profound impact on the surrounding social culture. Campus culture in colleges and universities can improve the social and cultural level by cultivating senior professionals and developing their own cultural level. Realize the three basic functions of university personnel training, scientific research and social education management services.

2.3 Diversification

Compared with the campus culture of primary and secondary schools, the campus culture of colleges and universities is not only broader and deeper, but also more comprehensive. Its manifestation is not only the entertainment of avant-garde culture, but also? Chun Xue? Elegant art Its existence forms are tangible and intangible, including various community activities organized by students spontaneously and academic and cultural activities organized by schools; It is the inheritance and development of excellent classic culture, and also the exploration of new trend culture. The reasons for the differences are as follows: first, college students have more time for self-study and self-management, and they can freely arrange themselves to participate in colorful academic salons or recreational activities on campus, making campus cultural activities more colorful; Secondly, in terms of content, college students face more complicated problems, such as employment view, academic view, love view, family view and so on. The problems faced by primary and secondary school students are relatively simple, focusing on the cultivation of civic awareness, such as the shaping of political view, moral view and mental health view; Thirdly, teachers and students in colleges and universities have more diversified and perfect life values and a higher level of knowledge and culture system, which can better promote the spread of campus culture in colleges and universities, make it more colorful and keep pace with the times.

3 elements of campus culture communication in colleges and universities

3. 1 Disseminate content

Structurally, the content of campus culture communication in colleges and universities can be divided into material communication, spiritual communication and institutional communication. Undoubtedly, the commanding height of campus culture in colleges and universities is spiritual pursuit, which is the core potential and invisible. Material and system are manifestations of spiritual culture and external concreteness. First, material can be simply summarized as the environment that our senses can directly feel, and the obvious influence on teachers and students in school is produced by the increasing accumulation in daily campus cultural life. Such as: buildings with campus characteristics, landmark buildings that can reflect the profound connotation of the campus, teaching equipment in the campus, and landscapes in harmony with nature and humanity; Second, spiritual temperament is a stable and unique feature gradually formed in the long-term running of a university, which plays a guiding role in running a school, teaching and the growth and learning of teachers and students. For example, Hunan Normal University stands on the Peach Blossom Lake? Benevolence, love, precision and diligence? School motto; Thirdly, institution means that a university can flexibly and effectively implement its fair and just school rules and management system, which all convey the information of university campus system construction and leave the track of university culture development.

3.2 The main body of communication

The subject of communication is the initiator of campus cultural activities and information in colleges and universities, and it is a necessary condition for campus cultural communication. The main disseminators of campus culture in colleges and universities include college leaders, faculty and students, who are both individuals and collectives. It is not only an advocate of college campus culture, but also a participant. School leaders play the role of overall planning and guiding direction in the process of campus culture communication in colleges and universities, act as gatekeepers, directly inspect the content of campus culture communication, and also spread campus culture in colleges and universities? Wind vane? . Teachers are the direct participants of campus culture communication in colleges and universities and have cultural influence on students. Therefore, their ability to collect and edit information directly affects the quality and effect of campus cultural communication content in colleges and universities. Leadership? . Students also play the role of disseminators, among which the backbone of students is the core part of students, because the backbone of students is an important planner, organizer and participant of campus culture (especially campus cultural activities) and plays an exemplary role among students. Their image, language and behavior have a subtle influence on other students and set an example.

3.3 Media communication process must rely on the media to complete. In the process of spreading campus culture in colleges and universities, there are different forms of communication, which leads to the diversified development trend of media. With the development of science and technology and the emergence of new media, new media, traditional media and other media have emerged. New media is the network and mobile phone client closely related to our present life. However, the spread of mobile phone information and the Internet has the defects of uncontrollable information and complicated management, and it is easy to spread negative and unhealthy vulgar information among students. Traditional media include school newspaper, campus radio and campus TV station. Traditional media are generally reviewed and screened by the Propaganda Department of the Party Committee of the school, which is controllable in information dissemination and ensures to provide positive and effective positive energy information for college students. The defects of traditional media lie in the lag of information, lack of interaction and limited dissemination. There are other media, and many colleges and universities have set up various student organizations, such as student unions and student associations. Through these student organizations, students can also get some information related to themselves and benefit themselves.

3.4 The audience of campus culture communication in colleges and universities

Audience refers to the end point of campus cultural information dissemination, that is, the receiver. In the process of spreading campus culture in colleges and universities, every member who exists in the campus environment is an audience, such as all the staff and students of the school. The ultimate goal of campus culture communication in colleges and universities is to cultivate high-quality college students' professionals who can adapt to social development. Therefore, the audience scope of campus culture mainly refers to college students, who not only accept various campus cultures, but also serve as recipients and feedback subjects of cultural information dissemination.

4. The communication function of university campus culture

4. 1 notification function

The informing function means that students can know the fresh events and effective news on campus in time through campus media, which requires that the main body of campus culture in colleges and universities must report all kinds of trends on campus in time and objectively, and at the same time have the obligation to express the reasonable demands and practical difficulties of college students through correct channels, thus attracting the attention of relevant functional departments of the school, so that every problem can be presented and transmitted in time and effectively, and students' difficulties and problems can be solved efficiently.

4.2 Interpretation function

Interpretation function is a further analysis on the basis of informing function, which is a further extension of informing function. Informing is superficial and declarative, while explaining is profound and analytical. Informing only expresses the objective things on campus, while explaining should do a deeper analysis to express the reasons for holding this view and help college students understand the situation clearly.

4.3 boot function

? Is the way of university in Mingde? Guiding function refers to various ways and means of spreading campus culture, which has a positive guiding effect on students' thoughts and behaviors. Guiding function can cultivate college students' healthy psychological quality and improve their knowledge and cultural level. Due to the particularity of campus culture in colleges and universities, in recent years, many colleges and universities have innovatively added some courses about socialization, love and professional psychology, which makes the knowledge about mental health more and more valued by college students. Therefore, the effective spread of campus culture in colleges and universities can help college students establish a healthy and upward attitude towards life, cultivate correct values and better serve the society.

refer to

Sun Qingzhu. Introduction to campus culture in colleges and universities [M]. Jinan: Shandong University Press, 2008.

[2] Wang Banghu. On campus culture [M]. Beijing People's Education Press 2000.

[3] Shen Qunqun. The influence of campus culture on college students' psychological growth and its countermeasures [D]. Beijing: Beijing Jiaotong University, 2006.

[4] Zhuang Xiaodong. Introduction to Communication and Culture [M]. Beijing: People's Publishing House, 2008.

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