Promotion planning

Five articles on propaganda and planning 1

College students' campus activities have undergone new changes and development, and planning a campus activity can also reflect the campus culture!

First, preface

In order to adapt to the new trend of society, give college students opportunities to practice and reduce the waste of resources, realize the recycling of resources, save effective resources, serve the teachers and students of the whole school to meet the different needs of students, achieve the purpose of integrating campus personal resources, and advocate a correct and economical consumption concept and habit to the teachers and students of the whole school,

Second, market analysis

1, Compared with traditional media such as TV, newspapers and periodicals, it is cost-effective to promote in schools, and the best publicity can be achieved with the least amount of funds.

2. There are more than 8, students in our school headquarters, and there are nearly 1, members of the affiliated clubs of "Xuelian Association", which has a large number of consumer groups, a high concentration of consumption areas and a strong product brand that is more likely to be deeply rooted in people's hearts. As a modern youth, students like to pursue fashion and follow the trend. If businesses can do more publicity in this respect, the marketing effect can be imagined.

3. We attach great importance to cooperation with your company, and I, the Association of Schools and Societies, will take this opportunity to cooperate with your company. In the future, the Youth League Committee of the school will hold similar large-scale activities (such as the campus community culture festival of the school sports meeting, recruiting new members, celebrating the song and dance party, etc.). We will cooperate with your company to deepen the brand awareness of the merchants in the school and further expand their influence. At that time, it will be a "win-win" result for both the merchants and the school.

4, Convenient application for activities: merchants must go through a series of applications to do publicity or promotion activities on campus, and through cooperation with our "Association of Schools and Societies", your company can get the approval of the school more conveniently and quickly, and get the strong cooperation and cooperation of all departments of our association.

5. Efficient and cheap publicity: the school has a strong publicity network, which can achieve better publicity effect in a short time and has enough human resources to complete publicity activities for your company!

III. Introduction to the activity

Purpose of the activity: to familiarize students with the whole process of market operation, to cultivate students' awareness of entrepreneurship and market economy, to understand the laws and rules of the market, to enhance students' awareness of paying attention to economic and social development and the market, and to provide practical experience for students to go out of campus in the future.

Organizer: Federation of Students' Associations of xx Senior Technical School

Activity Time: late November of xx-xx

Venue: No.2 Basketball Court

Activity process (plan)

IV, Publicity plan

(1) the company appears as a sponsor on the leaflet or distributes the leaflet of the company at the same time to assign students to distribute leaflets at school (this project can be provided by the merchants themselves independently),

(2) the merchants appear as sponsors on the poster and can print the company logo (the merchants can design it themselves), and (3) banners with the names of the merchants can be hung in the school aisle during the activity.

(5) souvenirs are sponsored, provided or printed with patterns by the company.

(6) Promotion (or consultation activities) Your company can carry out marketing activities such as promotion consultation in the sections with frequent population movements in the school.

(7) The school magazine can publish your company's advertisements in our school magazine. (The sponsorship fee is calculated separately)

(Note: if another publicity method is needed, the school and the sponsor can negotiate to solve it)

5. Activity budget

Publicity banners, posters and leaflets (publicity funds are provided by the sponsor),

Sponsored materials: sponsorship money or a combination of sponsorship money and sponsored items can be used.

sponsorship: 15―2xx yuan

sponsorship plus kind: to be determined,

If the sponsor has better ideas or suggestions on the above contents, the school and the sponsor can negotiate to solve them

1. Maintaining existing customers through campus sponsorship publicity activities

A large number of data show that the cost of attracting a new customer is about five times that of maintaining an existing customer. It is very important to ensure the loyalty of existing customers to your company. On the other hand, to maintain the loyalty of customers to your company, it is necessary not only to formulate some strategic strategies on product quality and after-sales service, but also to maintain freshness in publicity and advertising to increase the visibility of your company. For our school, the company can maintain the loyalty of existing customers to your company through campus sponsorship publicity activities.

Second, tap potential customers through campus sponsored publicity activities

Taking our school as the research object is a small "market tide". With the arrival of summer, students' demand for drinks will gradually increase, and your company's publicity is big enough. Your products are very popular among students in our school, but many students still choose other alternative drinks. For our school, your company can adopt a "market penetration strategy". Explore potential customers through campus sponsorship activities.

Third, enhance the brand awareness of your store through campus sponsorship activities.

Your company conducts publicity and sponsorship activities in our school. On the one hand, the campus life of our school has been strongly supported, so that the campus activities of our school can be carried out more smoothly. On the other hand, the activities have been carried out smoothly and enriched the campus life of our students, which will make your company leave a deep and beautiful image for our students. Your brand is deeply rooted in the hearts of the people. As a way to thank your company, our school provides venues and manpower to carry out publicity activities for the company's brand. More importantly, the activities are richer and smoother with the support of your company, leaving students with favorable comments. The potential publicity value is that students will say that your company's good words will bring considerable economic benefits to your company with the publicity mode of spreading from one word to ten and exploding exponentially. This is the most direct and effective publicity, which makes up for the shortcomings of regional and limited advertising. With a large number of students flowing to different places, we will still pass on good words to make your company's popularity and corporate image publicized everywhere.

The Youth League Committee of our school will take this opportunity to successfully cooperate with your company and hope that long-term cooperation will help your company realize its best interests in our school. We will provide greater support for your company in future work, and wish us a happy cooperation! Publicity and planning article 2

▲ This issue of Laoshan's new product recommendation: * * * * *, please consult if you apply for free trial products ...

Third, let Laoshan become an alert, stable and experienced old Chinese medicine practitioner in Nanjing people's minds

1. "Laoshan Health Talk" column

column location: Form the brand image of the column.

right to use the column: Laoshan Pharmaceutical

column effective time: July 1, 2xx-December 31, 2xx (26 issues)

page cost: * * * * yuan/time overall cost: * * ten thousand

column introduction: this column can be taught once per issue in combination with the products launched by the company and the health problems concerned by middle-aged and elderly friends. For example, in view of some curative effects and health care functions of Laoshan Weilening tablets, the knowledge of nourishing stomach that middle-aged and elderly friends should pay attention to in daily life is explained.

website cooperation: we can publish the column of "Laoshan Health Talk" on the interactive website of this newspaper-Nanjing Circle and Laoshan Enterprise Online, and open up some investigation and discussion on the forum of Nanjing Circle. Open a column forum on "Your Most Interested Health Problems", and select some topics that everyone is most interested in each issue as the topic of "Laoshan Health Talk".

2. Free health consultation meeting with radio and television card

Activity form: Entering the community to carry out free health consultation activities: Entering the community with this newspaper

Activity description: Based on the audience of Nanjing Radio and Television News, taking radio and television card as the calling object, entering various communities in the city to carry out free health consultation. Free consultation services are provided to middle-aged and elderly people with radio and television convenience cards by professional Chinese medicine practitioners aged about 6, professional pharmacists aged over 55 and medical college professors aged over 55 in Laoshan. Every period, a special health consultation meeting will be held, such as "stomach-nourishing health consultation meeting" and "liver health consultation meeting", to provide more detailed services for the subdivided population, and to publicize Laoshan's stomach-nourishing and liver-protecting products invisibly.

Fourth, through the above publicity and activities, middle-aged and elderly people in Nanjing can agree that "Laoshan can bring health to middle-aged and elderly people in Nanjing"!

4. Effect evaluation

1. Newspaper survey

Brief introduction of the survey: A one-month (four issues) questionnaire on the advertising effect of Laoshan was published in the newspaper, and anyone who filled it out and sent it to the designated address could get the bee products of Laoshan;

survey contents: (1) name, telephone number and ID number; (2) have you ever used Laoshan's products; (3) Do you know where Laoshan's bee products are made; (4) Comment on Laoshan's bee products in one sentence; (5) Do you know what Laoshan's products are (fill in at least 5 kinds); (6) Comment on all Laoshan's products in one sentence; (7). When was the news report of "Brilliant Jinling *" published? (8) Do you know when Laoshan Pharmaceutical Co., Ltd. was restructured? (9) Comment on Laoshan Pharmaceutical Co., Ltd. in one sentence? (1) If you use the following characters to describe Laoshan's image in your mind, which one do you think is the most appropriate? A. optimistic, cheerful and enthusiastic young Chinese medicine practitioners B. vigorous, steady and experienced elderly Chinese medicine practitioners C. rigorous, diligent and positive young western medicine practitioners D. amiable, cordial and smiling elderly western medicine practitioners

Page size: half a page total: 2 pages cost: * * 1,

Second, website survey <

survey content: same as above

Note: The website is published in the forum for free. If your company needs a questionnaire that can be submitted, You have to calculate the cost of programming and layout, etc.

5. Budget

1. Publicity/activity expenses

1. The news report of Laoshan in formulating the national standard of royal jelly: * million

2. Bee product promotion: * * million

3. Guide layout product promotion: * * million

4. "Laoshan Free part

1. Free community publicity fee

2. Free calling fee for staff of Little Fish Club

3. Free website effect evaluation fee

4. Free event planning fee

3. Free part

If the overall event is held, two 5-word press releases will be given

4. Overall fee:

*. According to statistics, at present, there are more than 2 million adults with hypertension in China, that is, one in every five people suffers from hypertension (from the 336th issue of Health Weekly in the People's Political Consultative Conference). In order to stay away from hypertension, we must raise awareness of prevention. There are many factors that cause hypertension, but an important factor that causes the increase of hypertension in China year by year is the high salt intake. The theme of World Hypertension Day on May 17th this year is "Salt and Hypertension". Therefore, we can reduce the incidence of hypertension by reducing salt intake.

Activity time: December 2, xx

Venue: yichun university

Instructor: Teacher Liao Xiaoming

Activity Department: Pathology Group of Academic Department

Activity Purpose: 1. Let students know some basic knowledge of hypertension prevention;

2. Let students pay attention to the influence of salt intake on hypertension;

3. Understand the current situation of hypertension on campus and college students' awareness of hypertension through questionnaires;

4. Attract a group of students who are interested and resourceful to join the research activities of "Low Salt and Pressure Limit".

activity preparation: 1. the propaganda department is responsible for making posters and exhibition boards;

2. The activity group is responsible for sorting out publicity materials, questionnaires and banners;

3. Yu Xin is responsible for applying for the venue and borrowing exhibition boards, tables and chairs, flagpoles and cameras;

4. Contact the instructor and ask the instructor to train the association officers separately;

5. The activity group buys pens and water;

6. The academic department should arrange personnel and contact the new network.

activity flow: arrange the venue before 1 or 8 o'clock;

2. The 9-level officers are responsible for distributing publicity materials in groups of two, and guiding those who are interested, filling out questionnaires, registering at publicity sites and providing relevant suggestions on "low salt and pressure limitation";

3. Relevant staff are responsible for blood pressure measurement, consultation and service;

4. register the students who are willing to join the salt restriction activity group, and record the effective measures put forward by the students about salt restriction.

Later stage of the activity: 1. Clean up the activity site;

2. The activity group is responsible for sorting out the suggestions on salt limitation put forward by the students, and selecting the outstanding ones to form the research interest group on the topic of "low salt and pressure limitation";

3. Organize the questionnaire, write the investigation report and summarize the activities.

budget: leaflet 6 yuan water, water cup 1 yuan banner 5 yuan exhibition board, poster 15 yuan

borrowing camera 1 yuan marker 1 yuan

Total: 155 yuan

Medical College Science and Technology Interest Association

xx November 26th publicity planning article 4

I, Explanation and purpose:

The "May 1st" Golden Week is the first sales climax after the Spring Festival. In addition, it coincides with the alternation of spring and summer, so we should firmly grasp sales, take promotion as the carrier, increase passenger flow, expand sales, and clear the inventory of spring clothes, so as to pave the way for the full listing of summer clothes and the next comprehensive investment promotion.

second, activity time:

April 28th-May 13th

third, activity theme

Every season is polite! -"May Day" is polite!

IV. Details of activities:

(1) Model workers are polite

From May 1 to 7, all model workers who have won honors at or above the municipal level over the years can receive a gift (one shirt, the manager on duty at the service desk is responsible for registration and distribution, and the finance department prepares 4 shirts in stock) at the service desk of our shopping mall with valid certificates.

(2) Shopping courtesy

During the activities from April 28th to May 7th, customers with the purchase price above 1 yuan will be given a bag of washing powder.