Three major beliefs of hoteliers

The most critical link in hotel culture construction is the accurate positioning of the hotel's spiritual culture. Because corporate spiritual culture is the core layer of corporate culture, it dominates and determines the changes and development directions of technical culture and material culture.

Corporate spiritual culture is an invisible force that can have a lasting effect on the spiritual outlook of corporate employees, thereby promoting the development of corporate institutional culture and technical culture. The author believes that the cultural positioning of a hotel is derived from the hotel's target market segment. Only by understanding the real needs of target consumers can we accurately position the hotel's culture. Hotel corporate spiritual culture often requires a long period of cultivation and shaping to form. It mainly starts from a series of conceptual forms such as hotel values, hotel purpose, hotel spirit, etc., and builds the core values ??of the enterprise from these specific conceptual forms.

The hotel’s corporate values ??are the foundation and core of the corporate philosophy. It provides a guiding consciousness within the hotel towards the same goal, and also provides a directional premise for the daily behavioral norms of hotel employees. Therefore, it is the spiritual source of a hotel's lasting centripetal force and cohesion, and the ideological foundation of hotel spirit and hotel ethics. Successful hotels often gain huge support because of their employees' recognition, belief and practice of values.

The hotel enterprise spirit is the product of the hotel’s development to a certain stage; it is the comprehensive expression of employees’ beliefs, will, style, and principles gradually formed through accumulation, selection and training; it is the team spirit that promotes hotel operations, and it is the hotel’s An indispensable spiritual pillar in the pursuit of success; it can be summarized into a few words and sentences, and expressed in the form of slogans, slogans, corporate songs, etc. For example, Sichuan Jinjiang Hotel's "sincerity, fairness, accuracy and efficiency".