Model essay on investigation report of advertising company

Investigation Report of Advertising Company Model Text 1:

Online International Business News Nielsen Media Research Company recently released a research report saying that local brands are dominating the advertising market in China, and their advertising investment in TV and print media far exceeds that of foreign consumer goods giants.

As far as advertising expenditure in China market is concerned, China brand occupies 8 seats in the top 1. This trend gradually emerged five years ago, and local companies began to invest heavily in marketing and promotion.

Olay, one of Procter & Gamble's skin care brands, ranks first in advertising expenditure in China market, with an investment of RMB 1.6 billion. Another foreign brand on the list is Procter & Gamble's Rejoice Shampoo, ranking 1th.

However, according to the survey, other brands in the ranking are all China brands, such as melatonin of Qingdao Jiante Bio-investment Holding Co., Ltd., which spent 1.5 billion yuan on advertising last year. China Mobile (Hong Kong) Co., Ltd., the major domestic mobile phone operator, ranked fifth with an advertising expenditure of RMB 1.3 billion.

The survey did not include other forms of advertising, such as point-of-sale promotions and outdoor billboards, nor did it consider the discounts that advertisers routinely get from media companies.

experts say that many foreign companies have more concentrated advertising. Many of their successes come from their focus on market segments.

However, he pointed out that many local brands operate well because domestic brands have a wider distribution network than foreign companies. Domestic brands invest heavily in advertising because they try to change their products from distribution-oriented to brand-oriented.

China's massive advertising expenditure is affecting the business strategy of foreign advertising companies. Foreign advertising companies are also looking forward to getting a slice of the fast-growing consumer market in China. Most foreign advertising companies still have more international customers than local customers in China, which means that they have not been able to take full advantage of some local companies' lavish advertising investment. According to Nielsen Media Research, the last time foreign brands dominated the TV and print media market in China was in 1998.

according to Nielsen, the entire advertising market in China is worth more than 1 billion dollars. In the first eight months of this year, the market increased by 35% compared with the same period of last year.

Model report of advertising company 2:

Survey report of advertising company

—— Demand of advertising companies for graduates majoring in advertising

Survey organization: film and television advertising professional investigation team of School of Culture and Communication: Head of innovative group: Zhang Guosheng Author: Liu Jiajing Completion time: June 5, 212

. -

Catalogue of Film and Television Advertising Major of School of Culture and Communication, Zhongzhou University

Abstract ..................................... 3

Introduction ..................................... 4

Text. ........................ ........... 5-1

Appendix .................................. 1-11

Film and Television Advertising Major of School of Culture and Communication of Zhongzhou University

Abstract

The purpose of this survey is to understand the demand for advertising graduates from four major advertising companies in Zhengzhou. Through the visit to Zhengzhou advertising company, we can understand the requirements of enterprises in recruitment and what talents advertising companies need more. Understand the present situation and development of Zhengzhou advertising company, provide basis for setting goals, make the most rewarding career plan and provide a direction for your efforts. Is that I have a focus in my study.

the development status of the advertising industry in Zhengzhou

1. There are many large and small advertising companies in Zhengzhou, mainly small advertising companies, and there are about 1 to 2 people in one advertising company. 2. Many companies lead to greater competition in the industry, and the overall level of the company is not high. The advertising industry does not have its own leading enterprises. 3. The threshold of the advertising industry is low. As an advertiser, most people will choose to start their own company. 4. The advertising company has less personnel protection, the company is small, and there is no good environment for talent growth. 5. There are few independent companies only engaged in advertising production, and more are developing towards the integration of advertising and marketing communication.

film and television advertising major, School of Culture and Communication, Zhongzhou University

Introduction

(I) Survey background

Advertising, as a paid and paid form of information dissemination, uses various media to spread advertising content to the public. At the same time, advertising is also one of the carriers of cultural values, and in a certain social and cultural environment, advertisements that adapt to this social and cultural environment will be produced. On the one hand, advertising is influenced by the specific social and cultural environment and is a mirror reflecting the specific social culture; On the other hand, advertising itself is an integral part of social culture, which has a subtle influence on the whole social culture. Therefore, in addition to promoting specific commodities, advertisements also promote specific social and cultural values.

Advertising plays an important role. There are many forms of advertising, such as TV, print, magazines, newspapers, cars and so on. At the same time, advertising majors only need to master a lot, such as cultural knowledge, planning ability, marketing, copywriting, brand promotion, communication, production and other aspects of knowledge. Advertising is a complex major, involving a wide range. As an advertising major, students need to know and master a lot of knowledge.

There are more and more college students majoring in film and television advertising in the School of Culture and Communication of Zhongzhou University, and they are under great pressure. When looking for a job, many people can't find a job related to their major. It is very important to know the information of related majors, so as to

better know their study direction.

The ability of advertising major

Mastering the basic theory and knowledge of advertising; Have the basic ability of planning, creativity, production and publication of modern advertisements, and the basic knowledge of market research and marketing and the basic ability of market field analysis and data processing; Familiar with advertising policies and regulations; Basic knowledge and activity ability of public relations; Understand the current situation and development trend of China's advertising industry and the development trends of foreign advertising industry.

(2) the purpose of the survey is to understand the current situation of the advertising industry and know what knowledge you should learn. Understand the demand of advertising companies for advertising professionals, the requirements of advertising talents in recruitment, and the knowledge and skills they need to master, so as to find a clear direction for their study.

Film and Television Advertising Major, School of Culture and Communication, Zhongzhou University

Text

(1) Survey methods

Survey companies: Zhengzhou Hengwei Advertising Planning Co., Ltd., Zhengzhou Visual Flame Film and Television Production Company, Ziang Film and Television Media, Ogilvy Culture Communication Co., Ltd. Respondents: human resource management survey methods of advertising companies: interview method: Liu Jiajing, Wang Jiaojiao, Liu Yunmeng, Zhu Lijie, Li Shanshan, Qi Yawei

(2) Problems in the implementation process

1. Respondents are unwilling to accept interviews. 2. The information obtained is general. 3. The information obtained is not particularly true. (3) The survey results

. 2. The main skills to master are copywriting, planning, production, communication, creativity, and other skills. 3. Requirements for staff: be able to bear hardships, dare to undertake, and have team consciousness. Due to the small scale of the advertising company in Zhengzhou, the comprehensive quality of the staff is required to be high and comprehensive. 4. Advertising companies' views on newly graduated college students: they are enthusiastic, have ideas, dare to do it, and dare to rush. However, I don't have a deep understanding of society, and I am too idealistic. In the face of setbacks, my mental endurance is low. 5. The main basis of the company's judgment in recruitment: the awards won during the school period, the social activities participated, the copywriting written by itself, the planning case and the internship. When recruiting, we should also look for Wen Pin, such as CET-4 and CET-6, and computer skills. You can also ask a question immediately during the interview and let the recruiter give a solution. There are also many ways to recruit according to your grades. 6. Students with college education have good practical ability, but their mastery of theoretical knowledge is poor, so there is a gap in their work. Therefore, students are required to read more books and improve their theoretical level while learning classroom knowledge well. At work, we should also constantly learn and improve ourselves.

7. Zhengzhou is a big market with great development potential. The advertising industry will move towards the integration of advertising and marketing, specialization and collectivization, and Zhengzhou's advertising industry should also be in line with it. 8. Learn to choose a good mode of communication. This is also the important knowledge you are learning. There are more and more ways of advertising, among which the internet plays an important role in the device, such as plane, TV and radio. The purpose of advertising is to make full use of the media to convey the information to be conveyed, to spread the information in an appropriate way and to get good broadcasting effect. 9. Due to the integration of the industry, the personnel needed are talents in marketing, planning, production and service. 1. Students majoring in advertising have a wide range of studies, such as marketing, copywriting, communication, planning, production, creativity, brand management, etc., so students majoring in advertising have a wide range and can choose from many different options. 11. Because of the characteristics of advertising specialty, it needs to contact with a large number of people, so it requires good communication skills, language organization skills, keen observation skills and ability to convince customers.

(4) Conclusions and suggestions: 1. There are many advertising companies with small scale and low overall level, and a complete industrial chain has not been formed. 2. The company requires excellent professional skills when recruiting, and there is no strict requirement for diploma and work ability. 3. Small companies require omnipotence, while large companies require specialization. 4. When recruiting, different enterprises have different ways, and they should be able to analyze things calmly. 5. The requirements for graduates are not high, but they should be hard-working and practical. Strong learning ability.

Suggestions:

1. Keep improving your professional skills in your study. 2. Be able to bear hardships, don't look down on others, be able to consider problems comprehensively, and have a sense of teamwork. 3. Have good quality, think calmly when facing problems, don't be blind, and have your own opinions. Learn more about traditional culture, only with good cultural background can you have good creativity and analyze the market better at work. There is a saying: "The more national it is, the more cosmopolitan it is". Culture is very important. 4. At present, you should look at the problem from a comprehensive and developmental perspective, choose a company that is beneficial to your own development, and start from the grassroots level, and you will get great heights.

The film and television advertising major in the School of Culture and Communication of Zhongzhou University cannot have the idea of money first. 5. Pay attention to the development of advertising in school, and lay a foundation for your future development. 6. Participate in more practical activities and improve your ability to deal with events in practical activities. Practice more in summer vacation, so that the knowledge you have learned can play a role in practice. 7. Practical homework at school is also your experience, so you should do it carefully, and some of them can be improved after long-term follow-up investigation, which is an important resume when you are looking for a job.

Appendix Questionnaire on Zhengzhou Advertising Company's Demand for Advertising Graduates

1 What are your requirements for academic qualifications? Does your company require any work experience when recruiting? Does your company have any gender requirements for employees when recruiting? Do you have any rigid requirements for certificates such as CET-4 and CET-6 certificates and computer certificates? What is the first quality that your company should have when recruiting graduates? What are the requirements for your company's ability when recruiting new employees? Does your company require job seekers majoring in advertising to have the ability of pre-planning and post-production?

School of Culture and Communication, Zhongzhou University, majoring in film and television advertising. 8 What

ability do you think recent graduates majoring in advertising lack most? When hiring, what aspects of the ability of advertising graduates impress your company? What do you think are the advantages and disadvantages of advertising graduates' work? What do you think of this year's advertising graduates? What kind of talents are most lacking in advertising companies now? What do you think of the current development of Zhengzhou's advertising industry? What are your views and ideas about the future development of the advertising industry and the demand for market talents? What aspects do you think advertising majors should pay attention to? Please give some valuable suggestions to the current advertising education.

reference materials "Analysis of the current situation and development trend of advertising in China", "Future development direction of advertising industry in China" and "Investigation report on self-analysis of employment of advertising major"-Qian Beibei

Sample report of advertising company 3:

Design and production of 1-level advertisements (2) Class

Survey object: Nanjing Junke Advertising Design Engineering Co., Ltd.

Survey purpose: To understand the development and achievements of advertising companies

Survey topic: Development of advertising companies

Survey scope: Nanjing Junke Advertising Design Engineering Co., Ltd.

Company Profile: Nanjing Junke Advertising Design Engineering Co., Ltd. (hereinafter referred to as Junke Advertising) is a collection of advertising design planning. Brand promotion, outdoor advertising design, production and installation, enterprise logo design and production, outdoor lighting project, indoor and outdoor high-definition and high-precision photo production, plastic luminous characters and metal characters production are all integrated advertising companies. The company has a high-end advertising design and planning team and a high-quality professional production team, providing 24-hour all-weather quality service. With the aim of "going all out and doing the best" and the slogan of "good quality and fast delivery", it has always won the recognition and support of customers! The company has superior hardware conditions, first-class modern equipment, large-scale production and processing workshops, professional design and processing talents, meticulous design and scientific construction, and devotes itself to completing every project. In the process of continuous development and growth, the company constantly introduces high-tech products to meet the needs of customers and improve its services. Based on the principles of "no one has me, no one has me, no discount on service, excellent quality and transparent and reasonable price", it sincerely serves the vast number of new and old customers.

First-class advertising enterprises in China; Jiangsu province was awarded < AAA

by China Advertising Association.