How to write the poster of the newly opened agricultural store? Urgent! Urgent! Urgent! How to write a poster for the opening of a new store?

writing:

1. Title: The title should focus on the content, so that people will be attracted at a glance.

be eye-catching, bright, novel and concise. The font must be large, accounting for half of the poster paper, and the brighter the color, the better.

2. text: clearly state the nature of the activity, introduction, commodity sales and so on, and clearly state the price and promotion.

if it's a performance poster, you should write clearly about the actors, operas, plays and so on.

3. Time: place, fare. The time and place of the event must be clear.

4. End: Start a new line and write the signature. Write the year, month and day under the name.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, we need to learn from and master several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of composition skills between China and the West. Comparison between ancient and modern composition techniques, etc.

1. Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the process of composition and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo). This style is often used in packaging composition.

some of this contrast is the contrast between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. Such as Miss brand dumplings and Rejoice brand shampoo.

2. The comparison of composition skills, in the composition of traditional Chinese painting landscapes, explores the close-range and middle-range perspective, while in the design of packaging patterns, the composition levels of several pictures in the near and far directions should be respectively based on the same principle.

The so-called "near" refers to the most eye-catching part of a picture, which is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui used the first time. The first thing that breaks into people's sight is the Shuanghui trademark in a blank background and the word "Shuanghui" in a dark red square background (that is, close shot).

In turn, there are several main characters of the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), then the product photos that express the contents of the package (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo and so on.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important themes in turn. As a designer, at the beginning of creating a picture, he should understand the theme of his appeal before production, and create an atmosphere that stands out from the crowd. Therefore, the designed picture is like a powerful magnetic force, which tightly pulls the line of sight of the salesman.

3. contrast of composition skills: speaking of contrast of composition skills, this is very similar to the contrast of complexity and simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, there must be diffusion foil in the concentrated place in the pattern, and it is not appropriate to concentrate or diffuse all. It embodies a kind of density coordination, clear rhythm, relaxation and emptiness.

at the same time, the theme is outstanding. I have seen that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only fails to beautify the products and promote sales, but also makes people bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern displayed in the background or around the title of a packaging theme, or a few crazy thick lines that look careless, but are actually deliberately smeared, or ribbon-shaped English or patterns, all of which show a feeling of "".

The theme name is dignified and steady, and the background is light and calm, which is the contrast between static and dynamic. This contrast avoids the gaudiness and rigidity of everyone. So the visual effect is comfortable. Accord with people's normal aesthetic psychology.

5. Contrast between China and the West in composition skills. This contrast often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of China Sinology art and English in a picture of outer packaging design.

It's also a common way to draw lessons from a picture of a westerner or a picture in a realistic way, which often appears in the packaging of children's products, women's socks, clothes or cosmetics.

6. Comparison between ancient and modern composition techniques: If foreign things serve China, the past will serve the present. In particular, in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the composition of packaging design, which is most clearly shown in the packaging of wine.

For example, the wine and Taibai liquor in the Twelve Ladies of a Dream of Red Mansions, as well as the Mid-Autumn moon cakes and black peanuts in food, are all reflected and excavated from these aspects. In addition, there are some high-grade gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain comfort. So it is very popular with consumers.

References:

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