What are some awesome advertising copywriting?

1. Nike

Just do it

Nike’s slogan emphasizes audience positioning and encourages young people to discover their self-awareness. The creative inspiration is also very unusual, coming from a sentence said by a murderer who was about to be executed before he died. A concept similar to addis' "impossible is nothing" to show your personality.

2. Beetle

Think smal

This slogan changed Americans' concept of cars and made them realize the advantages of small cars. "Our car is not unconventional. Many guys coming out of the academy don't bother to stoop to it; the guy at the gas station doesn't ask where the gas tank is; no one pays attention to it, no one even looks at it.

In fact, people who have driven it don’t think so, because it consumes less fuel, requires no antifreeze, and can run 40,000 miles on one set of tires. This is why you will be happy once you use our product. Reasons why you can't put it down

When you squeeze into a small parking lot, when you replace your small insurance payment, when you pay that small repair bill, or when When you trade in your old Volkswagen for a new one, think about the small benefits." It can be said that as soon as this advertising slogan came out, the Beetle conquered the US market.

3. Buick LaCrosse

In this era,

Everyone is talking loudly, everyone is racing against time, and everyone is declaring themselves.

Did you know?

We reached the height as quickly as possible, but we also lost our attitude in an instant.

When the sound of the horn covers up the sound of the engine, we have long forgotten that modesty is the way of a gentleman.

You ask me what we need in this era?

Be quiet when others are noisy, and speak up when everyone is quiet.

Don’t make noise, have your own sound. Buick LaCrosse, the new gentleman's way.

In my impression, Buick among car brands and Vanke among real estate brands, they have a unique point, that is, they have very precise promotion and positioning of their product lines

. It shows the wisdom or stubbornness of the minority in this era of public outcry.

In a world where everyone is the same, the minority wins the spotlight.