27 Best Guerrilla Marketing Ideas from Liu Feng’s Simple Operations

Guerilla marketing uses unconventional and low-cost tactics to gain maximum exposure. It is especially effective for businesses with smaller budgets as it generates a lot of attention at minimal cost, resulting in a good return on investment.

We spoke to professionals and compiled 27 unusual guerrilla marketing ideas to inspire you.

Creative Marketing Tips from Liu Feng Simple Operation

A fun way to draw more attention to your brick-and-mortar mom and pop store in the summer is to use chalk. That’s right! chalk! Paint a canvas on the sidewalk in front of your store with a big, bold, beautiful message that encourages foot traffic to “write something beautiful.” People are passionate about being part of something positive, and smashing the sidewalk is a simple action for people to take.

A byproduct of this strategy is that people will take the time to think about who is behind it, which will make your brand even more community-focused during the summer. It will also attract crowds which is great for business.

Guerrilla Marketing Idea Tips from Liu Feng Simple Operation

Sidewalk Chalk Art is a fun, eye-catching guerrilla marketing idea.

Liu Feng’s Simple Operational Marketing Ideas from Professional Tips

Gone are the days when companies hoped that their satisfied customers would leave reviews for potential customers to see. Come on and request customer reviews (professional ones, of course) using the review management software Podium.

Podium is an online tool that allows you to send automated review invitations, respond to these reviews, and monitor insights, messages, web chat, and comments from 2 review sites - all in one dashboard board. Businesses using Podium have seen a 15x increase in reviews and increased local traffic. Click here to watch a 3-minute demo.

Liu Feng’s simple operation marketing concept

I think Facebook Live has made live events one of the most affordable and effective guerrilla marketing concepts. It offers business owners the opportunity to schedule cool events, such as the launch of a new product or service, or even a simple Q&A session where consumers can find out more about your company and learn more about your culture.

You can also conduct special "Meet the Team" live events to introduce your employees and learn about company operations in a relaxed environment. These live events are a great way to engage your audience and connect with them on a personal level, making them feel more invested in your brand.

Creative Marketing Tips from Liu Feng Simple Operation

If you have an online business, then you probably know that getting relevant and high-quality backlinks should be your top priority. If you code or you can make yourself a programmer, you're in luck! Because now you will develop free themes and web designs for WordPress and Blogger blogs that will follow the backlinks pointing to your website. Sure, some people might get away with these links, but they're not your goal in the first place. The people who keep your links (as well as the few people who don't know how to code) are the ones who are actually your targets and will make the traffic to your website/online business soar through Google's Search Engine Results Pages (SERPs) ).

This increase in traffic is due to both visitors coming in through links to your site and through organic search traffic.

Marketing Creative Tips from Liu Feng Simple Operation

Video can be a great visual aid to help you build your brand, but did you also know that you can also use video to capture potential customers and create interactions? Hippo Video is a complete video marketing platform that allows you to easily create and embed videos in emails, social media, and your website. You can also add lead generation forms, quizzes, and polls to your videos to increase traffic and sales. Free trial for 14 days.

Marketing creative tips from Liu Feng’s Simple Operation

We are a medium-sized third-party logistics company with very fierce business competition and limited marketing budget and resources. One way we keep our brand relevant and top of mind is by piggybacking on a seemingly infinite number of “vacations” around the world. A few times a month we will redesign our logo to fit in with some fun aspect of the holiday that day, which we will then promote across all social media channels. This helps keep visibility high, driving extra likes and traffic to our social media sites, and ultimately more traffic to our website (where we can sell our services). This is one of many strategies that has nearly quadrupled our website traffic over the past three years.

Guerrilla Marketing Idea Tips from Liu Feng Simple Operations

Logistics Plus adapts its logo to different holidays around the world.

Reddit marketing is one of my favorite non-traditional marketing techniques. Reddit can really pay off for marketers because it's divided into countless subreddits, which are pretty much the most online content-sharing forums with niche communities. By niche I mean - subreddits can cover topics ranging from Dungeons & Dragons or hip-hop imagery to discussion of country-specific politics.

If you have a product or service that you find innovative, chances are you already have a subreddit. The nice thing about it is that community members are usually very knowledgeable about their areas of interest, and if they don't like their previous idea, they're usually willing to offer constructive criticism, or if they do, they'll share it. However, the key to using this potential correctly is not to create posts full of flashy marketing jargon or catchy phrases, but simply to act as a member of the community.

Marketing Creative Tips from Liu Feng Simple Operations

This is a simple and effective technique to get people interested in your offer. Express cleverness and creativity with phrases - You want to grab their attention with concise taglines that hint at the problem your offer solves or how it will change your audience's life.

The next part of the equation is the landing page for your call-to-action (CTA) link. It should clearly/concisely explain the offer, what it will do or the problem it solves, and finally, what the user needs to do (purchase, order, sign up, etc.).

Marketing Creative Tips from Liu Feng Simple Operations

Our approach is to always tie it into a larger campaign, such as a social media contest, so that we get more than just a guerrilla The exposure created by marketing also earns traffic that interacts with you online. Use guerrilla methods to stop people in their tracks but then exploit it and get them to take action!

Guerrilla Marketing: Coming in with a different angle to encourage your business without a price tag. If you use a photo sharing app - where users promote their businesses through contests and product giveaways - you can be contacted every day through guerrilla marketing - it works! Contests and free gifts create a sense of urgency and can really create lasting buzz for your business.

If foot traffic is what drives traditional guerilla marketing, we shouldn’t be surprised that it thrives in social media. From the truly popular Wendy Twitter to the fun Snapchat Geofilters, there’s no denying that social media has given guerrilla marketing a greater platform. Check out this article for nine examples to inspire your own creations.

Guerrilla Marketing Idea Tips from Liu Feng’s Simple Operation

One of Wendy’s infamous tweets has everyone talking.

Marketing Creative Tips from Liu Feng Simple Operations

Before your next trade show, find out who the speakers are and what the conference hashtags are, and start sharing talks using the hashtags People and engaging influencers’ content.

This way, you can appear in the meeting feed before the meeting, and you can continue to do so during and shortly after the meeting.

Use social listening tools like Brand 24 or Hootsuite to monitor conversations about meetings and joins by adding value, retweeting content, and/or engaging in other ways.

Marketing Creative Tips from Liu Feng Simple Operations

My favorite technique is to identify content that is currently ranking on the first page of the search engine for your post’s target keywords , identify the people most relevant to the content and share your articles directly with them.

I call this the Twitter Leapfrog Method and have seen incredible results from this on both our internal blogging efforts and our client blogging efforts.

The method begins by identifying the top-performing articles related to your blog post or video, finding the Twitter accounts that have previously shared this content, and sending a targeted message to each Twitter account , to encourage them to check out your article.

This approach has been a major catalyst in driving social stock and backlink mines and customer articles, and has resulted in countless articles ranking higher in search engines than popular publications like Forbes and Entrepreneur for acquisition Search terms related to our business.

Creative Marketing Tips from Liu Feng Simple Operations

My company recently helped launch a brand new consumer product. To build media and social buzz and open the doors with a big introduction, we held a social launch party. We organized an event at a local hotel and sent personal invitations to our circle of friends via text message, email and social media. We also contacted radio and television stations, issued a press release about the party and received several mentions.

We won many door prizes at the party. In order to enter, we ask each guest to invite their friends to like our Facebook page and share a photo of themselves on their own social media using the same hashtag. In one day, our Facebook following grew by 534. In 10 days, we added 2,725 likes.

We have successfully used food trucks as a guerilla marketing strategy for several companies in Canada, including Uncle Ben's, in partnership with Roaming Hunger and FleishmanHillard.

Here is a video showcasing our Uncle Ben's Rice & Grains Food Truck Challenge in Toronto, Montreal and Vancouver. Trucks are a great way to connect directly with consumers. Shoppers are more likely to respond better when they have the opportunity to experience the product themselves rather than being pushed to buy. In addition to providing free samples and coupons, participants were given recipes to recreate each dish at home. Finally, participants were encouraged to vote on their favorite dish, thus encouraging discussion about the product.

Creative Marketing Tips from Liu Feng’s Simple Operations

Consider creating a calendar, workbook, manual, or journal to sell through your website as an additional source of income. Lulu uses print-on-demand technology, which means you never have to worry about inventory and can create content on a regular basis that can be used to create a stronger online presence and boost sales.

If green, sustainability, or nature is part of your brand, one of the most powerful things you can do is leave your space better than you found it. As the days of flash mobs pass, we have success with "blitz cleanups" - large-scale environmental efforts like trash pickups or setting up brand ambassadors who communicate your values ??while attracting attention. secret? Make it exciting, relevant, and seen in your desired market. This isn't about sending the garbage collector to the park or taking the highway - instead think of a business meeting, public holiday or other event.

As a bonus, many event organizers ignore or don't have a huge budget for waste management, so they are more than happy to let someone own an entire section of the event. One aspect of events is that everyone is involved at some point.

Guerrilla Marketing Idea Tips from the Pros

Eco-friendly moss graffiti using moss, water, yogurt and sugar.

Creative Marketing Tips from Liu Feng Simple Operations

We receive over 50 inquiries a week on different aspects of our services, but the vast majority are general questions, and the answers are not only Helpful for this user, and hundreds or thousands of others with the same problem. That's why we respond in a special way to each of our customers' questions, investing time and effort into giving a perfect answer. This response will not only be sent to this user, but will also be published on our website as if it were a post on our blog. Google or any other search engine then indexes this content and new potential customers can find our answers. Since there is value in answering by providing very useful information, these new customers refer to our brand and start seeing (and ultimately buying) our products.

This mechanism of converting a traditional question and answer (FAQ) section into the blog where we publish all the answers has helped us grow 34.7% in content marketing and currently generates $3.4 million in annual revenue.

Stacy Caprio Guerrilla Marketing Creative Tips from the Pros

My number one guerrilla organic promotion strategy is to use forums like reddit to share real stories and spread the word about my products and knowledge . A few weeks ago, I shared my investing story on reddit and received over 500 upvotes within a few days. From this alone, my website has been visited hundreds of times and I have received over 30 emails and messages asking for investment advice, help and requests to be added to my "investment waitlist".

I have found that telling your story through an authentic lens and posting on online forums like reddit is a great source of driving new fans, customers and attention, perfect for any business growth, most importantly Yes, it won't cost ten cents.

Many guerrilla marketing strategies are offline, but this one can be done online or offline. To promote your product, reach out directly to the people who use it and publish a spot on your blog that includes them. Create a simple challenge: share your photos using our products and we'll feature the best ones on Instagram every week.

For example, Toast interacts with our customers every day on a customer advocacy platform we call the “VIP Table.” We asked customers to send photos of toasts at their restaurants, drawings of the toast logo, and share their favorite cocktails to make or meals to prepare. Effect? Customers can interact with each other and our social and content teams would never think of things to share with others to see social proof of customer engagement with the brand. Additionally, whenever we enter a contest - for example, share your worst restaurant nightmare for a chance to win a high-quality chef's knife - the VIP table is the first place we look!

LinkedIn offers small business owners the ability to connect with key prospects within their target demographic for free using the people search feature. Once small business owners identify their target prospects, they can send them connection requests via customized personal messages. It’s crucial that this message is customized and personal. Once connected, small business owners can view the profiles of potential customers. In the upper right corner of the profile, there is an option called "Contacts and Personal Information" and a clickable button that says "Show More." Once clicked, you will have access to the person's current email address. Now, it's time to follow up.

Now you can follow up with prospects with personalized emails. Again, customization and personalization of this email is crucial. It should also contain a strong value proposition and call-to-action.

This method can be used by small business owners or salespeople.

If you use HubSpot CRM (free) bundled with Gmail (free), you can record and track emails from potential leads. When a lead views your email, you will receive notifications through the HubSpot CRM plugin. You can then contact them directly via the company's main or contact phone number on their LinkedIn profile, or simply send a follow-up email asking if they have questions or want to set up a phone call. This personalized approach allows for endless potential prospects without requiring any upfront costs for small businesses.

Take a moment to search for yourself, your company, and your services, products, and offerings using a popular search engine (Google) or social media platform (LinkedIn). Try using phrases related to your work or people unfamiliar with your services will try to find you. For example, I can search for my company by 'Newberry Public Relations' as well as 'Newberry PR', 'Rhode Island PR firm' and 'Rhode Island PR firm', not to mention 'marketing' and other similar terms. A recent LinkedIn notification shows that people found my company this week by searching for 'Newberry Group', something I never thought possible.

Consider doing this regularly and be sure to check your web and social media analytics frequently to understand how people are finding you and adjust your web copy and marketing accordingly. Imagine a potential customer seeking your business or services.

Creating a LinkedIn group will give you a stronger social media network to connect with you. Hosting an actual event or networking meeting with LinkedIn members will improve the connections you make and give you the opportunity to introduce your brand. Once you host a LinkedIn event, this will create more leverage, and giving away your product for free will create more momentum for your business. However, this advice only applies to those who have already grown their business and have money to invest in their freelance business.

Pre-sale customers before asking them to review on major review sites like Yelp, Google or Facebook. Tools like Rising Star Reviews allow you to ask customers to evaluate your business, then only send it to customer review sites that give it a high rating and collect private feedback from all other customers. Pre-screening eliminates the need to ask customers for reviews so you can ask every customer. This guerrilla marketing strategy results in a high average star rating, which also helps with local SEO rankings.

Small businesses often send out bulk cold emails. This tactic can be effective if the target audience is chosen correctly, but these businesses often find that their emails are marked as "spam." Participation is also low. The problem is that the recipient doesn't recognize the small business as a brand. Before sending an email, you can run custom audience ads on social media or the Google Display Network. This will subconsciously create an awareness about your business and you will notice better engagement and response rates.

For the best ROI, try running your ads based on impressions, since your goal is simply to drive awareness.

Pop-up stores are becoming increasingly popular in the current market, placing greater emphasis on customer experience. While there are many reasons for brands to open their own pop-up stores, the impact it has on consumers increases brand awareness. Make sure to maximize the location you choose for your store to get the visibility you need to stand out from your competitors. This article from Shopify is the ultimate guide to setting up and opening your own pop-up store.

Remember those witty designs that were added to the walls, seats, and stairs (pretty much anywhere) you happened to pass on your way to work? Have you ever come across a brand that offers car and window stickers as tokens for attending an event? Whether you're trying to keep things fun in your office building or go bold outside, using stickers for a guerrilla marketing campaign is a great way to do it. It's also easily scalable, as it can fit into almost any budget. Check out this article to get better tips on using stickers for your guerrilla marketing campaigns.

This Superman decal turns this elevator into an effective advertising tool.

Here you go

We’ve listed the top guerrilla marketing ideas from Liu Feng’s Simple Operations. If we've missed anything, or if you have any additional tips to add to the pot, please leave them in the comments below.