Gao Weilun's Zhongguancun billboard for marriage

On the morning of August 22, 2012 (the day before Chinese Valentine’s Day), a billboard advertising marriage proposals for three men appeared in Beijing’s Zhongguancun Square, attracting a large number of citizens to take photos. One of the protagonists is Gao Weilun. Under the avatar, the name, age, mobile phone number, Baihe.com ID and love declaration are all available: I don’t want to be a money worshipper, I just want to be literary and fresh.

"Yes, this is marriage solicitation." The text at the top of several advertisements is eye-catching and powerful.

The flow of people coming out of Haidian Huangzhuang Subway Station and the vehicles passing by on Zhongguancun Street in the morning can see this billboard as long as they look up.

They have their own understanding of this "ostentatious" advertisement for marriage: "The three of us are all 'leftover men' in our 30s. They are not successful or famous; but they all still have a little personality, and they have gone on blind dates but have gained nothing. This time, they just want to let more girls know themselves in a crowded place. ”

This "little personality", in Gao Weilun's words, is to find a unique love. Due to his career, he has seen too many pretentious women who worship money, and now he hopes to find a young, artistic and fresh woman to spend his life.

Because it took place around the Chinese Valentine's Day, the huge marriage advertisement attracted countless media attention and discussions.

Gao Weilun and the other two men also quickly became famous and became the hottest topics on Chinese Valentine's Day in 2012. Some netizens believe that being too high-profile and anti-traditional has raised questions.

Doubts are doubtful. Such a high-profile marriage proposal has attracted many netizens to imitate it. On the afternoon of Chinese Valentine's Day, a young woman appeared under a huge billboard, holding a sign saying "I want a boyfriend" to seek marriage. During the rush hour after work, more than ten young people appeared in Zhongguancun Square, holding various very distinctive slogans to solicit marriage.