Model essay on tourism conference speech

Tourism, also known as sunrise industry and smokeless industry, is one of the fastest growing tertiary industries since World War II. The following is my speech at the tourism conference for your reference only.

Speech at the Tourism Conference (1);

First, unify thoughts and understanding, and earnestly enhance the sense of urgency and responsibility to accelerate the development of tourism and build tourist areas.

Tourism is an emerging industry, sunrise industry and sustainable development industry with great development potential in the world today. It has become a strategic choice for all countries in the world to seek development and an important support for the national economy. In recent years, China has been committed to promoting the transformation of tourism from an important industry in the national economy to a strategic pillar industry; The municipal party Committee and the municipal government also regard vigorously developing tourism as an important strategic support to promote the development of the five functional areas of the city; * * All localities such as * *, * * and * * regard the development of tourism as an important starting point for stimulating economic development; Various districts and counties in southeastern Chongqing have also played green ecological cards to cultivate tourism as a strategic pillar industry. Therefore, it is not only the general trend, but also the need of development to accelerate the development of tourism and build a large tourist area.

First, accelerating the development of tourism and building tourist areas are concrete measures to implement the spirit of the state and this municipality and promote the development of ecological protection. The construction of ecological civilization has been brought into the "Five in One" national development strategy, and tourism has therefore become an important carrier and leading industry for "building a beautiful China". The Fifth Plenary Session of the 18th CPC Central Committee clearly put forward "adhering to green development" as one of the five development concepts during the 13th Five-Year Plan period, and emphasized that strengthening the construction of ecological civilization should run through all aspects and the whole process of economic and social development. * * In actively implementing the national development strategy, through in-depth implementation of the five functional regional development strategies, the coordinated development of cities is promoted, and the Southeast Chongqing Ecological Protection Development Zone is required to "highlight the primary task of ecological protection" and "vigorously develop folk culture eco-tourism" as one of the seven key tasks of economic and social development in Southeast Chongqing. The "Proposal" of the 13th Five-Year Plan adopted by the Seventh Plenary Session of the Fourth Session of the Municipal Party Committee clearly stated: "It is necessary to speed up the formation of an eco-economic corridor in southeastern Chongqing focusing on national culture and eco-tourism". All these have pointed out the direction for the tourism development in southeast Chongqing and put forward higher requirements, including * *. Cultivating tourism as a strategic pillar industry and devoting to building a tourist area in our region is a strategic choice made by the district party Committee and the district government around the ecological advantages of our region, carefully analyzing the industrial structure of our region and accelerating the formation of new development support points. This is not only the concrete practice of implementing the national and urban spirit with new ideas, but also an important measure to accelerate the development of our region.

Second, accelerating the development of tourism and building tourist areas is an important starting point for optimizing the industrial structure and accelerating the construction of central cities. * * is the central city of southeast Chongqing, where the municipal party committee and municipal government are located. How to make the central city worthy of the name? It is necessary to rapidly increase the total economic output, vigorously optimize the industrial structure, and become the leader of the economic development of the ecological protection development zone in southeastern Chongqing. Accelerating the development of tourism is a realistic choice to promote economic transformation and upgrading and realize green rise. From the perspective of optimizing industrial structure, although our region has made great progress in stabilizing agriculture and expanding industry in recent years, the pattern of multi-point support for industrial development has not yet formed. * *, the proportion of tertiary industry structure in the whole region is 9.3:56.5:34.2, which is obviously low. At the same time, the "dual" economic structure of urban and rural areas in our region is still very typical, especially with the acceleration of new urbanization and industrialization, the rapid concentration of population and industry, which leads to the increasing shortage of environmental resources, and it is necessary to make a breakthrough in the transformation mode and structural adjustment. The rise of tourism can quickly promote the development of the three industries, thus playing an important role in adjusting the economic structure. From the perspective of building a central city, any economic center is basically a tourist distribution center. Beijing, Shanghai and other national central cities received 257 million and 268 million domestic tourists respectively in * * years, respectively, achieving a total domestic tourism income of 399.7 billion yuan and 3.41596 million yuan; The number of tourists in neighboring regional central cities such as * * city in Hubei, * * city in Hunan and * * city reached 1 1 10,000, 910.5 million and 38.84 million respectively, and the comprehensive tourism income was 7.5 billion yuan, 5.88 billion yuan and 24.87 billion yuan respectively. * * To build a veritable central city in southeast Chongqing, we must promote development by strengthening the industrial base. It is urgent to cultivate tourism as a strategic pillar industry, put it in the same important position as industrialization and urbanization, give full play to the catalytic, regulatory and driving role of tourism in economic development, promote the growth and expansion of the tertiary industry, promote the optimization and upgrading of industrial structure, and accelerate the transformation of economic development mode. At the same time, the development of tourism plays an important role in displaying the image of the city, improving the taste of the city and gathering the urban population.

Third, accelerating the development of tourism and building tourist areas are shortcuts to highlight the natural ecological advantages of our region and increase the development momentum. "Insisting on green development and building ecological civilization" is one of the key construction tasks in the "Thirteenth Five-Year Plan" of our city. For * *, it is both an opportunity and a responsibility. From the perspective of ecological advantages, our region is rich in tourism resources, with more than 300 tourism units, covering 8 categories and 3 1 subcategories such as landscapes, folk customs and historical sites, integrating mountains and valleys, having both natural and human landscapes and unique resource tastes; The regional three-dimensional transportation hub has basically taken shape, and has formed a * * tourist loop with * * Tongren and other tourist attractions; At present, the whole region has three national 4a scenic spots, namely Xiaonanhai, * * Ancient Town and Puhua Underground River, and five national brands, such as National Geopark, which have the basic conditions for building a tourist area. Judging from the development momentum, tourism is an advantageous industry with strong driving force, high correlation, wide coverage and great consumption potential, which can drive many fields. Tourism is related to 109 industry, and it has the characteristics of "one industry flourishes and all industries flourishes". Every increase in tourism income of 1 yuan can drive related industries to increase 4.5 yuan; Every increase of 1 yuan in tourism investment can drive other industries to invest in 5 yuan, resulting in the multiplier effect of economic growth. Therefore, accelerating the development of tourism will inject strong vitality and motivation into promoting the accelerated economic and social development and sustainable development of our region.

Fourth, accelerating the development of tourism and building a large tourist area is a realistic need to meet people's expectations and enhance people's well-being. Accelerating the development of tourism can not only effectively promote economic development, but also effectively improve people's livelihood and enhance people's happiness index. Compared with the surrounding tourism development, we can't lag behind. In recent years, neighboring counties have realized that tourism leads the rise of green economy by developing tourism. According to the requirement of "shocking the whole world and not falling behind for a hundred years", Wulong has successfully built a tourism brand represented by 5a-level scenic spots in fairy mountain. * * The number of tourists and the comprehensive income of tourism reached1* * 80,000 person-times and 5.66 billion yuan respectively, and it is well-known throughout the country as a tourism image brand such as "Natural Heritage and World Wulong". In just two years, Youyang successfully transformed Taohuayuan from a national 4a-level scenic spot to a 5a-level scenic spot. In * * years, the number of tourists and comprehensive tourism income in the county reached 7.002 million and 2.5 billion yuan respectively. "There are two peach blossoms in the world, one in your heart and the other in Youyang * *" has spread all over the country. Peng Shui, one of the three ancestors of China, has set aside 1 10,000 mu in the new urban area, creating a nine-mile city for Chi You out of nothing, which has become the only Chi You sacrifice site in China at present. In * * years, the number of tourists and comprehensive tourism income in the county reached 65.438+004200 and 3.35 billion yuan respectively. The surrounding tourism has been interpreted as flourishing, but * *, as the central city of southeast Chongqing, lags behind in tourism development and faces the crisis of being shielded by the strong development trend of tourism in surrounding counties. Developing tourism can promote enriching people and increasing income. As a labor-intensive industry, tourism has a relatively low employment threshold and a strong ability to absorb different levels of labor. 1 Direct employment tourists can bring five social employment opportunities, create more employment and entrepreneurship opportunities for college graduates, demobilized soldiers, returning migrant workers and other groups, and relieve employment pressure. Our region is a poverty-stricken area designated by the state, and the task of getting rid of poverty next year is arduous. Tourism is an industry that promotes the flow and redistribution of wealth. By developing rural tourism, the purchasing power of some cities can be transferred to the countryside, which can directly increase farmers' income. Developing tourism is conducive to improving the living environment. Developing tourism can effectively promote urban and rural infrastructure construction, enrich people's spiritual and cultural life and enhance people's happiness. Promoting urban and rural infrastructure construction can also promote the upgrading of tourism and form a benign interaction. We are promoting the work of "co-creation of two cities", the core of which is to make the city beautiful and improve the urban and rural environment, which is more conducive to attracting foreign tourists for leisure and sightseeing. The development of rural eco-tourism such as "farmhouse" and "agricultural garden" is also aimed at beautifying and brightening the rural environment and improving people's production and living conditions, so as to achieve a win-win situation of economic and ecological benefits.

In short, accelerating the development of tourism is related to people's livelihood and the overall development. All departments at all levels and the masses in the whole region must maintain a strong sense of responsibility and urgency, unify their thoughts and actions with the strategic decision-making of building tourist areas, and earnestly enhance their confidence and determination in developing tourism and building tourist areas.

The second is to improve our thinking, set our goals and start a new journey of building tourist areas in an all-round way.

Successive district committees and district governments have attached great importance to the development of tourism, constantly explored and improved ideas and measures to accelerate the development of tourism, and made many useful attempts. Especially since the implementation of the development strategy of five functional areas in the city, our district has followed the principle of "protection on the surface and development on the point" and deployed eco-tourism as one of the key tasks of development. To build a central city in southeast Chongqing and an important economic center in * * region, tourism cannot be absent. It is urgent for us to further improve the thinking of tourism development in the whole region and reposition and lay out the tourism development in the whole region.

First, improve the thinking of tourism development and seek a new way out with new ideas. Around the construction of "tourist area", our general idea of promoting the great development of tourism during the 13th Five-Year Plan period is: adhering to the guidance of Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development, fully implementing the spirit of the Third and Fourth Plenary Sessions of the 18th CPC Central Committee and the Fifth Plenary Session of the 4th CPC Municipal Committee, conscientiously implementing the spirit of a series of important speeches, adhering to the concept of green development, and relying on the advantages of eco-tourism resources, vigorously implementing the strategy of "tourist area". With "relying on beautiful urban areas, featuring mountains and valleys, taking national culture as the soul, and taking leisure and holiday as the purpose", we should pay equal attention to ecological benefits, social benefits and economic benefits, clench our fists, highlight key points, make every effort to build * * core scenic spots, simultaneously build boutique routes, and deeply expand the tourism market. In five years, the tourism industry will be cultivated and developed into a strategic pillar industry in the whole region, and efforts will be made to build * * into an important tourism distribution center in * * and a national famous tourism.

Second, refine the development goals and ensure the overall goals by subdividing indicators. Focusing on the development ideas, the tourism development goal of the "Thirteenth Five-Year Plan" in our district is detailed and clear, and it is implemented in an orderly manner every year according to the overall arrangement of "laying the foundation in two years, stepping up in three years, scaling up in four years and stepping up in five years". In the year of 20xx, the hardware of * * scenic spot basically reached the national standard of 5a scenic spot, a major breakthrough was made in the construction of Apengjiang leisure agriculture and rural tourism demonstration zone, and Xiajiang scenic spot in urban canyon successfully established the national 4a scenic spot; In the whole year, it received 7.5 million tourists, and the comprehensive tourism income was 3 billion yuan. The added value of tourism accounts for more than 5% of the region's GDP. 20 17, * * scenic spot successfully established the national 5a scenic spot, and basically built the Apengjiang leisure agriculture and rural tourism demonstration zone; In the whole year, it received more than * * 0 million tourists, and the comprehensive tourism income was 3.8 billion yuan. The added value of tourism accounts for more than 5.5% of the regional GDP. On 20 18, Xiaonanhai World Geopark was completed, and the urban canyon Xiajiang scenic spot basically reached the national standard of 5a scenic spot; In the whole year, tourists were received 1 1 10,000 person-times, and the comprehensive tourism income was 4.8 billion yuan, and the added value of tourism accounted for 6% of the total GDP of the whole region. 20 19 Xiajiang Scenic Area, an urban canyon, strives to successfully create a national 5a scenic spot and build an important tourism distribution center and a national tourism demonstration area; In the whole year, tourists were received13.5 million person-times, and the comprehensive tourism income was 5.8 billion yuan. The added value of tourism accounted for more than 6.5% of the total GDP of the whole region. In 2020, a national tourist resort will be built and become a well-known tourist destination at home and abroad; In the whole year, the number of tourists received exceeded160,000, and the comprehensive tourism income reached 7 billion yuan. The added value of tourism accounted for more than 7% of the gdp of the whole region.

Third, optimize the development sequence, combine point and surface, and advance in an orderly manner. * * Rich tourism resources, numerous scenic spots and very limited financial resources make it unrealistic to fully implement tourism development and construction in a short time. It is necessary to further optimize the timing of tourism development, so that each stage has a "tipping point" of tourism, and each stage has a bright spot to attract tourists. First, take * * scenic spot as the tipping point of recent tourism development, and concentrate on promoting * * scenic spot to create a national 5a-level scenic spot; The second is to build the most beautiful "rural tourism demonstration zone" from Feng Jia Street to Apengjiang Town around the construction of leisure agriculture and rural tourism demonstration zones. Third, take Xiajiang scenic spot, an urban canyon, as the tipping point of medium-term tourism development, and strive to create a national 5a-level scenic spot; The fourth is to promote the development of regional tourism as a whole.

Fourth, grasp the six principles and ensure sustainable development through rational development. First, adhere to the global layout and core drive. Establish the concept of global tourism development, take * * as a big scenic spot for planning and construction, and take * * and other core scenic spots as the leader to drive the development of global tourism in the whole region; Second, adhere to unified planning and orderly development. Correctly handle the relationship between the protection and development of tourism resources, strictly follow the spatial layout, and promote the construction of tourism elements in an orderly manner, so that tourism resources can be rationally developed and permanently utilized to achieve sustainable development; Third, insist on highlighting characteristics and dislocation development. There are many scenic spots in our district, so we should seriously consider the characteristics and advantages of each scenic spot. Some can highlight folk customs, some can highlight leisure and sightseeing, and some can highlight entertainment participation. Fourth, adhere to government guidance and market operation. Give full play to the decisive role of the government in overall planning, policy promotion and market allocation of resources, and pool all kinds of resources and absorb all forces through market means; Fifth, adhere to both construction and management, and management is the most important. While speeding up the improvement of infrastructure, we should strengthen the management of existing mature scenic spots, improve the quality and level of services, seek benefits from management, and enhance the recognition and satisfaction of tourists. Sixth, adhere to regional linkage and integrated development. Put * * tourism in the overall situation of tourism development in southeast Chongqing and * * area, and integrate with the surrounding areas for dislocation development.

Third, highlight key points and strengthen measures to create a new situation in the construction of tourist areas in an all-round way.

At present and in the next few years, it is an arduous task to accelerate the development of tourism, especially to create a five-year scenic spot. All levels and departments should resolutely follow the established development ideas and objectives of this tourism work conference, highlight key points, strengthen measures, seek breakthroughs, solidly promote the great development of tourism in the whole region, and strive to build a tourist area as soon as possible.

First, compile a plan-use the blueprint to determine the future tourism development prospects. First, under the guidance of the "Thirteenth Five-Year Plan" for economic and social development in * * District, well-known planning teams were invited to improve tourism planning at a high level. In the process of compiling the tourism development plan of our region, we should neither be short-sighted, nor aim too high, let alone engage in conceptual theory, but should achieve the "five combinations" of resource endowment, market demand, theme image, objectives and tasks and economic level. Second, under the premise of the overall tourism planning, we should conscientiously do a good job in the special planning of tourism transportation and tourism-related industries, and form a "1+x" planning system for tourism development in the whole region. Third, we must strictly follow the basic principle of "planning and design first, then development and construction", especially the newly built scenic spots. If the planning is not done well, the development and construction will never be carried out. Once the plan is determined, it should be strictly implemented in accordance with the plan, to prevent the plan from hanging in the air, not obeying the rules, changing the rules at will, to ensure the seriousness and continuity of the plan, to lead the orderly development of tourism resources and the sustainable development of tourism with scientific planning, and to strive to leave no failure and few regrets in the construction of scenic spots.

Two, highlight a core-fully promote the * * scenic spot to create a 5a-level tourist attraction. * * The scenic spot has two 4a-level scenic spots, which is the most mature scenic spot in our region at present. The successful establishment will play a leading and inciting role in the tourism industry of the whole region. Therefore, it is necessary to take the efforts of the whole region to create * * scenic spot as a national 5a-level tourist attraction, integrate resources, open up scenic spots, and connect * * ancient town, Puhua Underground River and Puhua Agricultural Park in series to form a comprehensive tourist area with excellent quality, coexistence of sightseeing and vacation, and combination of static and dynamic. First, we must strictly grasp the evaluation criteria for creating 5a. Creating a tourism brand is a complex systematic project, and there are many assessment contents, each of which basically needs full marks or high scores to ensure the success of creation. It can be said that every point is the goal of our work, and every point is the result of our creation. Do well with the standard of full marks. Second, we must promote the construction of hardware projects in scenic spots. On the basis of perfecting the series planning of creating national 5a-level tourist attractions, we will promote seven landscape projects, including the extension project of wind and rain covered bridges, Puhua water town and water park, so as to rapidly enhance the overall image of the scenic spots; Accelerate the implementation of five infrastructure projects, such as tourist reception service center and Puhua underground river ring road, and improve the infrastructure level of scenic spots. Third, we must promote the construction of service facilities in scenic spots. It is necessary to open a tourist passenger dedicated line from the main city to the scenic spot, and timely open tourist buses connecting bus stations, railway stations and airports to the scenic spot to form a convenient, fast, safe and comfortable transportation network; Speed up the construction of tourism distribution center and become a window of external image; It is necessary to set up tourist shopping places reasonably, develop tourist goods with * * characteristics, and let passengers take tourist products home; It is necessary to ensure smooth communication in tourist attractions and achieve full coverage of mobile signals and scenic wifi; It is necessary to set up postal service outlets in scenic spots to provide postal commemorative services for tourists. Fourth, we must promote the construction of scenic spots. It is necessary to strengthen environmental sanitation rectification, ensure that there is no "three chaos" (disorderly stacking, placing and construction) in the scenic spot, and ensure that garbage and sewage discharge meet the standards; It is necessary to transform the toilets in scenic spots and upgrade the tourism grade. It is necessary to fully implement the safety mechanism, strengthen the inspection and monitoring management of production safety, and create a "safety scenic spot". The whole region should be twisted into a rope, and each should perform its duties to ensure the successful creation of the scenic spot in 2065438+2007.

Third, create a number of fine products-promote the overall promotion of * * tourist spots. The first is to build a "rural tourism demonstration zone" in the Apeng River. On the basis of the construction of national leisure agriculture and rural tourism demonstration zone, and in accordance with the principle of "overall planning, highlighting key points, integrating resources and gradient promotion", we will vigorously develop the characteristic rural tourism on both sides of the Apeng River, especially from Fengjiayutan to * *, which integrates folk customs, Tujia folk houses, ancient town culture, leisure agriculture, ecological civilization and sports events, and actively build Apeng River National Wetland Park. The second is to build a 5-year scenic spot and an urban canyon in Xiajiang. We will promote the infrastructure construction of Xiajiang scenic spot in urban canyon step by step, open the first phase of the project to the outside world before the Spring Festival, successfully create a national 4a scenic spot in 20xx, and strive to build a national 5a scenic spot in 20 19. Xiajiang scenic spot, an urban canyon, is another "tipping point" of tourism development in our region. The successful establishment of 5a scenic spot will lead the banner of tourism in our region and lead the leap-forward development of tourism. The third is to build other tourism advantage brands. Based on Xiaonanhai National Geopark, create a world geopark; Relying on resources such as Banjiaxi to build Xiaonanhai National Tourism Resort; Give full play to the advantages of * * National Forest Park, and protectively develop Shengui Gorge, Wuling Fairy Mountain and Shangtoushan Scenic Area. Fourth, vigorously develop characteristic rural tourism. Encourage villages and towns to develop rural tourism based on their own advantages, and focus on building a number of characteristic rural tourism demonstration sites, such as Baitushan Tanggai, Shi Hui Zhongyuan Village and Shishui Qilin Mountain.

Fourth, promote a number of projects-accelerate the upgrading of tourism services. The first is to build a three-dimensional transportation hub for tourism. According to the 4c grade standard, we will promote the expansion and upgrading of * * airport, open up new tourist routes, and strive to achieve a passenger throughput of 300,000 passengers by the end of the 13th Five-Year Plan. Accelerate the construction of Chongqing-Huaihua double-track railway, Guizhou-Zhangjiakou-Changzhou railway, Guizhou-Bizhao railway, Guizhou-Shijiazhuang expressway and Guizhou-Zun expressway, and strive to start the construction of * * to * * high-speed railway. Qian-En Expressway will be opened to the north, and Yu-Xiang Expressway will be expanded to the south and west. The second is to improve the tourism traffic in the promotion area. Upgrade and transform roads and tourist routes inside and outside key scenic spots such as Xiaonanhai, Banjiaxi Shisanzhai, Xiaxiajiang, * * Ancient Town-Puhua Underground River, Shengui Gorge and Wuling Xianshan, and transform * * Ancient Town, Puhua Underground River, Xiaonanhai and Shengui Gorge Wharf to improve the traffic capacity of tourist attractions. The third is to improve tourism supporting service facilities. According to the characteristics of scenic spots, we will build characteristic and personalized theme hotels and build economical tourist hotels around mass consumption. Moderately build a number of tourist facilities with ethnic characteristics, such as star-rated hotels, farmhouse inns and tourist centers, and continuously improve the reception capacity of tourists in scenic spots. Fully open the wifi network in scenic spots and promote the intelligent management of scenic spots.

Fifth, open up a new road-realize the integrated development of tourism and other industries. First of all, we must promote the integration of cities and tourism. Taking the opportunity of "co-creation of the two cities" as an opportunity, we will highlight the fresh and cool features, and build a modern tourist city with mountains and rivers and gardens with a high degree of superposition and functional integration between tourist space and urban space; Accelerate the construction of urban projects such as ethnic customs city, Tianshenghu wetland park and urban geological ecological park, and build a national excellent tourist city. Second, we must promote the integration of cultural tourism. Culture is the soul of tourism. * * With high tourism resources and profound national culture, we should stick to the cultural journey of interdependence and deep integration of culture and mountains and rivers. Cultural departments should do a good job in cultural excavation, sorting and packaging of tourist attractions, enhance the soft power of tourism culture in our region, and increase the attraction of tourist attractions. Third, we must promote the integration of business travel. Using "internet plus Tourism" to promote the integrated development of tourism and commerce. Cultivate and develop tourism featured commodities, and launch * * Eight Treasures and * * Ten featured tourism products. Create a characteristic business district, enrich festival business activities, attract tourists in various forms such as food, shopping, leisure, performing arts and exhibitions, and stimulate tourism consumption. Accelerate the development of e-commerce of tourism products, display and sell local products to foreign tourists, enlarge and strengthen the online tourism market, and actively cater to the "personalized era" of the tourism market. Fourthly, we must promote the integration of agriculture and tourism. Support the development of modern agriculture such as family farms, eco-agricultural sightseeing parks and experience agriculture, cultivate and develop characteristic agricultural products, strive to create urban agriculture, sightseeing agriculture, eco-agriculture and experience agriculture with distinctive characteristics and perfect services, and accelerate the formation of an integrated pattern of agriculture and tourism in the whole region. Fifth, we must promote regional integration. Regional integration is conducive to improving industrial competitiveness. The exploration and attempt have been made in the development of tourism alliance in * * and southeast Chongqing, and certain results have been achieved. It is necessary to further expand the depth and breadth of integration, especially to strengthen the pragmatic integration of tourism transportation, scenic spots and tourist routes, realize complementary advantages and share resources, so as to promote the development of regional tourism through integration.

Sixth, expand the market-vigorously promote marketing and expand the tourism market. One is to summarize and refine the theme image of tourism as soon as possible. There are many tourist attractions in * *, but there has never been a distinctive and eye-catching theme image brand. First of all, we should focus on tourism brands such as "Pala Lake" and "Apeng River", carefully study and plan, deeply refine and summarize the image characteristics of each scenic spot, fully absorb the opinions of all parties, and refine a slogan with both connotation and depth. Secondly, all the scenic spots in * * should be strung together, packaged as a whole and bundled for publicity. Thirdly, as soon as possible, make the propaganda film of * * tourism image, and carry out all-round, multi-level and multi-dimensional tourism promotion and marketing through TV, Internet and other media to rapidly expand the brand effect. The second is to carefully plan and launch a boutique line brand. Taking the * * scenic spot as the center, radiating other tourist groups, forming a 1-3 day tour boutique tourist route. Pay attention to route market cultivation, consolidate and develop cross-regional tourist routes from Guangzhou, Chengdu, Shanghai, * *, Kunming and Hangzhou to * * and its surrounding areas, and cultivate and build world-class tourist routes brands from first-tier cities to * * to Wulong, * *, Fenghuang Ancient City, Three Gorges of the Yangtze River, Shenlongjia and Fan Jing. The third is to explore diversified tourism marketing methods. Taking the implementation of "internet plus" as an opportunity, we will focus on building the marketing system of "internet plus Tourism". Give full play to the role of air travel alliance, carefully plan and package the cross-regional characteristic boutique tourism routes in southeast Chongqing and even * * areas, and cooperate to expand the tourism market. Do a good job in the combination of traditional media and emerging media, and achieve online promotion and offline interaction. Actively build brands of international river fishing festival, water sports meeting, "triathlon", Tujia autumn season, daughter's party and other festivals, increase publicity to attract world tourists and international friends.

Four, strengthen leadership, pay close attention to implementation, and make every effort to ensure the smooth progress of the construction of tourist areas.

Tourism is not only a moral project, but also a project to benefit the people, which is related to the well-being and development of people's livelihood in our region. We must continue to attach great importance to it, carefully arrange the organization, implement the safeguard measures, mobilize all forces with innovative ideas, reformed thinking and open vision, so as to grasp the iron trace, step on the stone and leave a seal, finish the job well, and realize the gorgeous turn and differentiated rise of tourism.

The first is to strengthen organizational leadership. In order to strengthen the organization and leadership of the tourism work, the district committee has adjusted and enriched the leading group and leadership in charge of the development of the tourism industry, with the district governor Comrade * * as the leader of the leading group, the deputy secretary of the district committee Wu Jing as the executive deputy leader in charge of grasping the overall situation, and the leaders of relevant districts as the deputy leader. The leading group should be responsible for studying and formulating tourism development strategies and reform measures in the whole region, guiding the formulation of tourism development plans and organizing their implementation, coordinating and solving major problems in tourism development, and coming up with practical implementation measures. At the same time, the headquarters of **5a scenic spot creation was established, with Comrade Jason Wu as the chief commander and Comrade Huang, and Comrade Huang as the deputy chief commander. Deploy the backbone of relevant units and departments to form four creation work offices. The headquarters of Area 5a should strengthen organizational leadership and overall coordination, and all creation groups and departments at all levels should obey the overall situation of the work and advance in a pragmatic, efficient and orderly manner. Tourism-related departments and units in the whole region should put tourism work on an important agenda and effectively grasp it; Tourism authorities should earnestly shoulder the main responsibility of industry management, give full play to their functions, and strive to form a working pattern of joint management and joint management.

Second, we must strengthen financial security. The first is to lay a good policy of "combination boxing". It is necessary to study and make good use of the national and municipal tourism industry development policies and make good use of steel in the "cutting edge". Integrate support policies such as industrial development, poverty alleviation, central city construction, new rural construction, and ecological protection to stimulate and release the biggest dividend of the policy. The second is to build a tourism investment platform. Establish tourism investment and development co., ltd., establish and improve modern enterprise management system, and improve the ability and level of planning, development and management of tourist attractions. Actively explore the "ppp" investment and financing development model, introduce social capital to invest in the tourism industry, and realize benefit sharing, risk sharing and joint construction and sharing through mixed ownership. The third is to increase rigid financial input. Since 20xx, the district government has budgeted 30 million yuan annually as a special fund for tourism development, focusing on supporting the promotion of city image, target market, publicity and marketing, and holding influential tourism brand activities to play the role of "four to two". The fourth is to increase investment attraction. Create a relaxed investment environment, formulate industry access standards, strive to introduce large enterprises with strong strength and good reputation, truly strengthen the foundation of the tourism industry in our region, make the brand superior and enlarge the market.

Third, we must strengthen team building. The first is to strengthen the tourism work team. Adjust and enrich the functions and responsibilities of the Tourism Bureau, appropriately increase the staffing and add corresponding working institutions. Enhance the overall management of the tourism industry and the ability to control the tourism elements. At the same time, appropriately enrich the personnel strength of the four management committees, especially the comprehensive law enforcement team of tourism, and create a good environment for the development of tourism. The second is to strengthen the training of tourism talents. Relying on the Tourism Vocational College and the District Vocational Education Center, we will carry out normalized and long-term education and training for tourism administrators and tourism service personnel. Actively implement the certificate and technical rating system, promote the socialization process of tour guides, and optimize the structure of tour guides. Improve the professional ethics of tourism professionals, enhance the tourism awareness of the whole people, and create a good soft environment for tourism development. The third is to smooth the channels of talent flow. Formulate the construction plan and work plan of the tourism talent team, establish the talent training and entry mechanism that meets the actual needs of tourism development in our region, and build an employment ecology in which the survival of the fittest, talents and talents are fully utilized. Further improve work style, improve work efficiency, enhance work execution, improve work quality, coordinate and promote all work efficiently, and accelerate the development of tourism.

Fourth, strengthen coordination and cooperation. All departments at all levels in the region should stand on the height of stressing politics, taking the overall situation into account and observing discipline, firmly establish the idea of "playing a chess game" and the concept of global tourism development, and enhance the awareness that "everyone is responsible for tourism development". All work plans, construction ideas and project layouts in all fields and all walks of life in the whole region should be combined with tourism development, so that policies are tilted towards tourism, funds are concentrated towards tourism, and talents are gathered towards tourism, forming a work pattern of performing their duties, taking responsibility and doing their best. It is necessary to strengthen publicity and guidance, effectively promote "co-creation of two cities", build a beautiful urban area, improve the civilized quality of citizens, and form a good atmosphere in which all sectors of society care about and support tourism development.

Fifth, we should strengthen supervision and assessment. First, effectively strengthen the work of managing travel according to law. Managing tourism according to law is an important guarantee for building tourist areas. According to the principle of "government-led, territorial management, departmental linkage, industry self-discipline and joint management", we should establish a long-term mechanism for managing tourism according to law, and quickly form a new situation of tourism development with mutual promotion, benign interaction, standardized management and orderly operation in the whole region. The second is to strengthen the assessment of travel-related units. The District Tourism Bureau and the District Statistics Bureau study and determine the main indicators of the assessment of tourism industry development, and the District Assessment Office and the District Tourism Industry Development Leading Group Office formulate specific assessment methods, sort out, analyze and summarize data, and carry out daily assessment. The third is to strengthen the assessment of tourism enterprises. The office of the leading group for the development of tourism industry in the district shall formulate the assessment and reward methods for tourism enterprises and tourism professionals, and reward them for reaching the upgrade standard, outstanding business performance and being commended by the state and municipal level; Give subsidies and rewards to tourism enterprises and related personnel who have made great breakthroughs and outstanding contributions in opening up markets, organizing tourists and attracting investment; Tourism enterprises and employees with high complaints rate, poor management and destruction of resources and environment will be disqualified and ordered to withdraw from the tourism market. If the circumstances are serious, it will be dealt with severely according to the law. The fourth is to strengthen supervision and inspection. Accelerate the formulation of the "Plan for Accelerating the Division of Opinions on Tourism Development", establish a work ledger and a reversal mechanism, and clarify the guiding departments and implementation units of each work. The leading group for tourism development in the district will follow up, supervise and evaluate the work, and hold regular work promotion meetings. All units should formulate implementation plans in accordance with the division of labor, define work tasks, work priorities and safeguard measures, decompose objectives and tasks into people and responsibilities to people, and ensure that all work is implemented and achieved practical results.