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Enterprise Marketing Management Book: Caizhi Brand Marketing Raiders

On the basis of in-depth understanding of local enterprises, Caizhi Brand Marketing Raiders develops a set of brand marketing theory of "brand systematization and marketing landing", which solves my myth about how local enterprises systematically start to build brands from their daily work. It is enlightening and exciting to read.

"Being a brand is not just about making products, but also advertising and sales. Being a brand is a corporate strategy and an operating model for building a value chain for enterprise development. " "The brand systematic operation thinking is to proceed from the overall situation and optimize every link in the brand value chain to form an overall competitive advantage." From the perspective of "systematization" and the basic point of view, the author of this book puts brand culture, brand image and brand communication into "MBI Raiders of Marketing Landing" and "Six Decodes of Brand Landing", focusing on guiding enterprise operation, which has practical reference value for local enterprises that are still groping for progress on the brand road.

In fact, no matter what you do, you need a sense of the overall situation, understand your position in the whole pattern, where to go, and how to work together. Otherwise, all actions are blind. And blind groping always means paying a great price. As the author mentioned in this book, "the direction is greater than the method, and the trend makes the advantage", enterprises must also grasp the overall situation when building brands.