Some people say that the clever use of idioms and proverbs in advertisements is very good and contributes a lot to the promotion of products; Some people also say that it is not good to change idioms

Some people say that the clever use of idioms and proverbs in advertisements is very good and contributes a lot to the promotion of products; Some people also say that it is not good to change idioms and proverbs in advertisements at will. 20 14 The State Administration of Press, Publication, Radio, Film and Television issued the Notice on Standardizing the Use of the National Common Language in Radio and Television Programs and Advertisements. For some radio and television programs and advertisements, there are still problems of nonstandard language, such as tampering with idioms at will, changing "perfect" into "perfect", changing "urgent" into "cough", and so on. These practices do not meet the basic requirements of laws and regulations such as the National Law on Common Languages and Characters, Regulations on Radio and Television Management, etc. They violate the spirit of inheriting and carrying forward China's excellent traditional culture and mislead the public, especially minors, and must be resolutely corrected.

We still discuss the topic of "changing idioms and proverbs" under the circumstance that the relevant authorities have expressly stipulated and resolutely stopped it. Either we are confused, right and wrong are unknown, or we have resistance and refuse to implement the regulations.