Planning scheme of Valentine's Day activities on Qixi Festival in hotel

In order to ensure that the activity can be carried out without error, we need to make an activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. Then how to make a scientific activity plan? The following is the planning scheme of Valentine's Day activities in 222 Hotel (selected 5 articles) that I have compiled for you. Welcome to read, I hope you will like it. 1

In order to provide an elegant and romantic environment for lovers who have celebrated Valentine's Day, the hotel will launch a Valentine's Day party on July 7th. The specific activity plan is as follows:

1. Activity form and theme:

The activity will be carried out in the restaurant of the hotel in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.

second, the specific arrangement of activities:

1. venue layout: the hotel food court will be arranged before July x (green plants will be arranged between tables and corridors, the hotel pop flag will be posted, and the lighting will be well arranged).

2. Advertising: The public relations marketing department will make X posters on July X and post them in supermarkets, squares, hotel gates, front halls and pedestrian streets before July X.

3. Other Valentine's Day activities:

A. Dining starts at 17: 3.

b, the public relations marketing department will order xx roses before the afternoon of July X ..

4. Marketing method:

On-the-spot marketing method is adopted. Visitors can buy tickets directly at the bar for dinner, and each couple will send a bunch of roses.

III. Recipe:

(xx yuan/x person) Luo Songtang or corn cream soup x butter dinner package x mandarin duck steak (steak with black pepper sauce/tomato sauce) x fruit platter x vegetable salad x red wine/coffee/black tea x each.

note: guests can also order other dishes (including Chinese food) and choose by themselves. Hotel Valentine's Day activities planning scheme 2

Valentine's Day on Tanabata is coming. In order to promote hotel management and establish hotel brand awareness, our department plans to launch the following activities according to the market and hotel reality:

1. Activity time:

2xx years, x months and x days.

Second, the name of the event:

Love is Tanabata, meeting the stars.

III. Activities:

3.1) The more beautiful the night is, the more beautiful the Tanabata is. The large-scale intimate dating party with perfect talent and beautiful appearance

The xx square in the south square of the hotel is carefully decorated, with various leisure tables and chairs, and soothing romantic background music is played in the square. In-house guests can enter for free with their room cards, and other customers can enter with admission tickets. There are beverage outlets, snacks and snacks outlets, and Qixi commodity outlets on site. All the guests who come here will have the opportunity to draw a Qixi surprise prize, worth xx yuan of jewelry. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2) Rooms:

On the day of the event, the special room for Tanabata was specially launched. The superior queen bed room in Building 1 was RMB xx per night, and the buffet breakfast for two people the next day, a fine rose, a fine red wine, a beautiful lollipop and two tickets for the performance were presented.

3.3) Catering:

The restaurant has launched a Valentine's Day package of

xx yuan (including two-person package, one red wine and one rose).

the valentine's day package of xx yuan (including the package for two, one high-grade red wine, a bouquet of roses and a box of chocolates).

the valentine's day package of xx yuan (including the value-added package for two people, one imported high-grade red wine, one bouquet of roses, and two tickets for the XX show).

xx Restaurant

On the day of the event, if you spend over xx yuan in xx Restaurant, you will get a rose.

IV. Implementation details

3.1) Please contact the purchasing department to buy the gifts (such as roses, chocolates, red wine, etc.) needed for the event

3.2) Please ask the catering department to list different set menu and decorate the dining table appropriately. Please ask the person in charge of the snack city and restaurant in the food and beverage department to collect relevant items and cooperate with them according to the content of the activity.

3.3) please ask the finance department to inform all catering cashiers and make discounts.

3.4) Please ask the front office to actively sell the special rooms on Tanabata for individual travelers, and introduce relevant contents. Please ask the housekeeping department to collect relevant gifts and cooperate with the activities.

3.5) The planning department designs and produces party tickets (raffle tickets), one or two lobby posters and related publicity.

3.6) Please ask the banquet department to arrange the party site in advance and cooperate with the planning department and the engineering department to decorate the site.

V. Promotion

Posters and leaflets in the hotel.

official website and friendly connection website of the hotel.

floating advertising (one month).

xx newspaper quarter color edition +xx word soft text.

fashion magazines are hard, wide and soft.

light box film along the street.

target customer SMS. Planning scheme of Valentine's Day activities on Qixi Festival in hotels 3

1. Activity background

Valentine's Day is coming on July X. It is the hard work of every hotel to create a romantic and warm program for consumers. For many years, it has been sending roses and chocolates to set up a venue to convey the message of this program to consumers.

according to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the General Office's review.

second, the theme of the event

pink trip on Valentine's Day.

rose, pink, story.

iii. Activity time

July X ..

IV. Venue

Main venue: xx Hall.

secondary location: guest room, sauna room.

V. Activity methods

1. Create a warm and charming hall of love for consumers through romantic scene layout.

2. Set up a message board for lovers to write their love messages on.

3. Distinguish the identity between singles and lovers by hanging colored light sticks on their bodies. Single guests can participate in couples' touching activities held in the lobby.

4. The rooms and saunas are set up with pink couple suites, which are cleverly arranged and presented with roses, chocolates, champagne and double breakfast.

5. Sprinkle the bar to introduce the contents of lovers' chicken tails.

VI. Creating an atmosphere

Nightclub:

1. The gate is tied with pine branches, flowers and pink snow gauze into a heart-shaped arch.

2. The activity theme is indicated on the cross beam of the entrance door.

3. Set up a 4x2m lovers message board at the glass wall on the second floor.

4. The hall is decorated with pink snow gauze, roses and pink balloons.

guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

VII. Advertising methods

1. Flyer: xx copies, distributed by yourself.

2. SMS release: RMB xx.

3. Internal advertising: (including spray painting and computer screen).

4. Advertising text:

A. I am lucky to have you in my life.

cherish you, and I will do it all my life. (advertising words)

B. Spring letters bloom, roses bloom, love comes, and your story begins.

It's Valentine's Day. Prepare a precious gift at xx Villa, then gently bring your girl or him, and start meeting on this romantic day. (SMS)

C, July X Valentine's Day, the pink couple suite is xx yuan, I wish you a happy Valentine's Day!

Rose rain, wine and candlelight, the pink trip of Lijun Club on Valentine's Day, waiting for your participation!

VIII. Promotion plan

1. There are X pink couple suites in the guest room, each of which costs xx yuan per night, and X roses, a box of chocolates and a champagne are presented.

2. There are X pink couple suites in the sauna room, each room costs xx yuan per night, and X roses and one box of champagne are presented.

3. Cocktail packages for couples are launched in the nightclub lobby.

4. Single aristocrats and couples meet in the nightclub lobby.

IX. Activity Arrangement

1. Marketing Department: Launch the activity advertisement before July X, and do a good job in creating the Valentine's Day atmosphere before July X.

2. Entertainment Department: Make detailed rules for Valentine's Day activities in combination with the marketing plan before July X. Do a good job in creating a Valentine's Day atmosphere before July X.

3. Sauna and Housekeeping Department: Do a good job in the layout of the pink couple suite on July X.

4. engineering department: according to the activity plan, make arrangements for light and electricity use and make special props. Hotel Valentine's Day activities planning scheme 4

1. Event theme

xx Hotel Valentine's Day (God-given marriage, love decides xx)

2. Event time

2xx February 14th

3. Event location

Main location: xx Western Restaurant (the sixth floor of the hotel)

Secondary location: guest room

.

2. Place a "Valentine's Message Card" for couples to write their love vows on.

3. The "Pink Couples Suite" was set up in the guest room, cleverly arranged and presented with roses, chocolates and champagne.

v. atmosphere creation

1. a truss is set outside for advertising.

2. The electronic screen and LED screen in the lobby scroll to play the activities.

3. Put a small display stand on the first floor and the sixth floor respectively.

4. There is a candlestick and a rose on each table in the dining room on the sixth floor.

5. The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.

6. There is a bunch of flowers at the bar. (Lily, calla lily)

7. Set up an arch style at the entrance of the western restaurant.

8. The colored lights and sand curtains are decorated with pink balloons.

9. Take photos on the spot. (polaroid xx yuan/piece)

1. Set a champagne tower on the dining table.

11. Set up a dining table to put a big cake on the dining table.

VI. Advertising methods

1. Leaflets: 1, copies (rooms, business outlets)

2. Short message release: xx yuan (2, pieces)

3. Internal advertisement release: (electronic screen, subtitle scrolling frequency of Sanming TV Station, including inkjet printing)

4. Advertising text:

. (advertising words)

B, spring letters bloom, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in xx Hotel, then gently bring your her or him, and start meeting on this romantic day. (SMS)

VII. Activity arrangement

1. Marketing Department: launch the activity advertisement before xx

2. Other departments should formulate the detailed rules of Valentine's Day activities in combination with marketing plans before xx.

3. The dining room should create a Valentine's Day atmosphere before xx.

4. engineering department: according to the activity plan, make arrangements for light and electricity use and make special props. Planning scheme of Valentine's Day activities on Qixi Festival in the hotel 5

I. Environmental analysis

Romance is the biggest feature of Valentine's Day.

On Valentine's Day, couples want to spend a romantic and perfect day, which is their ultimate goal, and they have racked their brains to achieve this goal. And those lonely people, in such a beautiful day full of sweet breath everywhere, each of them must have more or less loneliness and admiration hidden in their hearts. Longing for perfection is the most intimate call of all people's hearts.

second, opportunity analysis

flowers, chocolates, candlelight dinners, etc., these traditional ways have become increasingly difficult to meet people's psychological needs. Think of Activity Network, which is famous in Zhengzhou for its elegant and comfortable environment and sincere and thoughtful service. The atmosphere of books, sofas, chairs, coffee, music and art, it is novel and meaningful to spend such a special festival in such a place. Choose two books suitable for your own reading, find two comfortable seats, have a cup of fragrant tea and a sip of coffee, accompanied by her (him) who is your favorite, and occasionally smile at each other in a tacit and quiet atmosphere. Finding this feeling of knowing each other is the most romantic thing in the world? In the bookstore, through special activities, we will also provide opportunities for singles to find the other half and promote the meeting and acquaintance of people who are destined to meet. Reading is originally a very elegant thing. Busy life and hurried pace often make us forget to appreciate this elegance. Let go of the trivialities around you, whether you are an existing companion or single, as long as you have courage and an elegant mood, the ultimate romance of Valentine's Day is waiting for your experience.

III. Theme of the event

1. Campaign slogan: Find an emotional sky and a pure land of soul.

2. Activity theme: Elegant Valentine's Day, carry the romance to the end.

IV. Target groups

1. Couples (including married people)

2. Singles

5. Activities

1. The top 1 participants can enjoy a 2% discount.

2. Singles can use a badge with a logo (to show their single status) provided by Remembering Activity Network. For the opposite sex who also uses the badge with this logo, pay more attention to his or her reading habits to observe his or her personality, hobbies and habits, so as to judge whether it is suitable for him or her and take corresponding actions. (This activity has been going on for a long time)

3. On Valentine's Day, among single customers, 12 lucky readers (the ratio of male to female is 1: 1) were selected according to the bill, and they were paired voluntarily for a romantic candlelight dinner. (2x6=12 yuan)

4. On Valentine's Day, the top 3 ladies will get a red rose. (3x3=9 yuan)

VI. Activity time

2xx February 12-2xx February 14

VII. Venue:

xx

VIII. Publicity methods

1. From February 8, about 1, leaflets will be distributed in major crowded places in Zhengzhou (a total of about 1, leaflets).