What kind of slogan do you think is attractive?

All our abilities and understandings are gradually formed through the continuous accumulation of experience. In this process, what is often referred to as "common sense" will be formed. Common sense conflict refers to the emergence of statements and opinions that are different from what we are accustomed to. For example, when it comes to the question "What is the use of shampoo?", the common understanding is to protect hair, improve hair quality, etc., anyway, it cannot be separated from the category of "hair". But if at this time there is a shampoo with the slogan "The shampoo does not wash the hair, but the scalp", there will be a conflict of common sense. At this time, if you are troubled by hair loss, dandruff, and poor hair quality, will you be attracted by this conflicting statement? Obviously, not only do they do it, but they also want to figure out why the shampoo washes the scalp instead of the hair.