Chery Damayi Automobile Advertising Language

On September 22nd, Chery New Energy's brand-new medium-sized SUV, Ant, was officially launched, and the new car * * * launched four models with a guide price of 65,438+04.98-65,438+089,800 yuan. At the same time, the government has also launched relevant preferential activities, as shown in the following figure.

Ant is the first model built by Chery New Energy based on the @LIFE green intelligent modular technology platform, which has many new car highlights.

Brand-new design, high recognition.

Rich configuration, equipped with L2 driver assistance function.

The length of the car is 4630mm, the wheelbase is 2830mm, and the utilization rate of compartment space is extremely high.

NEDC cruising range can reach 5 10km.

A very recognizable appearance.

The appearance of ants is impressive. Pininfarina is responsible for the overall design, and the design concept comes from the waves. The front face of the new car is very generous and rich in layers, like undulating waves. Split headlights are unique in shape and a bit domineering. Whether the whole front face looks good or not will not be discussed for the time being, but the return rate is absolutely guaranteed.

The shape of the ant's side is very simple, but the design of the hub is very trendy. Bright black spokes with a white "Y" shape are very sci-fi, which is what a pure electric car should look like.

The ant adopts the @LIFE green wisdom modular technology platform developed by Chery. The body size is a highlight, and the length, width and height are 4630×1910×16555 mm respectively. It looks like ordinary measurements, but the wheelbase is 2830mm and the axial length ratio is 0.6 165438+.

The rear level of the new car is also very rich and exaggerated. Now the common penetrating taillights are essential, and the rear bumper design is very conspicuous. A large area of black plastic decorative board with silver decoration in the middle creates a visual sense echoing the front face, which is highly recognizable.

Interior with a sense of technology and grade.

Ant's interior adopts brand-new design, paying attention to the expression of luxury and technology, which brings people a good visual and use experience. The new car is equipped with Chery's iconic double 12.3-inch conjoined large screen, equipped with lion zhiyun system, and has many functions such as intelligent network connection, multi-screen interaction and face recognition.

In terms of working materials, its interior is wrapped in a large area of brown leather, which has a good sense of touch and grade. In addition, the ant also designed a brand-new electronic gear handle, air conditioning outlet and physical buttons, and the details are worthy of recognition.

In other aspects, the new car is equipped with seat ventilation/heating, main driver's seat 10 electric adjustment and memory, co-pilot BOSS button, inductive electric tailgate, CN95 air conditioning filter element, negative oxygen ion purifier, remote one-button thermal disinfection, in-car fragrance system, AQS air quality management system, remote control of mobile phone, wireless charging of mobile phone, intelligent push of charging pile, online road rescue and so on.

In terms of safety configuration, the new car will be equipped with L2 driver assistance functions, including 20 intelligent sensors (12 ultrasonic radar,/kloc-0 forward-looking camera, 4 panoramic cameras and 3 millimeter-wave radars), so as to realize AEB active braking, LKA lane keeping, ACC adaptive cruise, APA automatic parking, FCW front collision warning, PCW pedestrian collision warning and LDW lane departure.

In addition to configuration, ants also brought some small surprises in space performance. Equipped with a front trunk with a volume of 60L, the trunk space is 386L when the rear seats are not laid down, which can be expanded to 1250L after being laid down, and the practicability is satisfactory.

NEDC has a battery life of 5 10km.

In terms of power, ants adopt the layout form of rear hanging and rear driving. The maximum power of the motor is 130kW( 178PS), and the peak torque is 280Nm. In terms of battery life, the new car is equipped with a ternary lithium battery pack with a capacity of 70. 1kWh and a battery life of 5 10km for NEDC. In addition, the new car will be equipped with a 220V external power supply and a 220V exclusive inverter outside the car to meet the outdoor electricity demand of more users.

Edit abstract

In the independent brand camp, Chery's new energy pace is not fast, but it takes a steady and steady route. Next, the self-developed @LIFE green intelligent modular technology platform will help Chery's new energy develop faster. As the first model of the platform, Ant Vision will attract more consumers' attention with its unique design, huge space utilization and expansibility, rich configuration and good sense of grade. Future? We will wait and see how Chery Ant and Chery New Energy develop.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.