If you create an explosive children's dress?

First, the preparation period-accurate choice

In the initial preparation period of establishing the explosion model, we need to select the main baby accurately, mainly selecting money and optimizing the baby details page, which is the basis of the next three cycles and takes 2 weeks to complete.

In the selection of funds, the main logic is as follows: first, to build an explosive baby, you need to have some characteristics, such as good quality, high cost performance, stable supply and low cost; In addition, you need to look at some quantum and Rubik's cube data to understand the current hot spots, and then combine your own operating experience, choose 4-5 explosions in each category, and then add keywords to try; A week later, I analyzed the characteristics of Baby's conversion rate, click-through rate and favorable comments, and chose 1-2 as the main product.

At the same time, it is necessary to optimize the baby details page and improve its conversion rate. Otherwise, the introduction of a large amount of traffic in the later period will not promote the transaction. Here we mainly optimize the baby's detailed structure and highlight the baby's selling point.

Second, the growth period-rapid drainage

After selecting the baby and optimizing the baby details, it is a process of rapid drainage. The baby has just gone through the preparation period, the natural search ranking is backward, the flow is small, and it needs rapid drainage.

Third, the mature stage-massive drainage.

Suppose that in the growth period, when the baby's transaction is 300, the baby's conversion rate is relatively high; Then at this time, large traffic can be introduced.

Fourth, the expansion period-using explosion to control explosion.

The last period is the expansion period. It may be because the supply can't keep up, the style is outdated, and the weather changes. And the supply and demand of this baby can't be satisfied. At this time, it is necessary to establish a baby echelon with the old and the new. At this time, it is necessary to distinguish the ROI of the baby's orientation, outward investment, category and other functions, and different babies distinguish different functions and promotion. We can check the quantum baby report, transaction ranking, collection ranking and other data to distinguish different ones. Choose the second explosive baby and do a good job in related marketing and supporting sales.