The first few slogans of the Olympic slogan

Before the 23rd Summer Olympic Games, it was not common for the organizing committee to put forward Olympic slogans. Even at the 23rd Summer Olympic Games in Los Angeles, there was no final theme slogan. However, "play a role in history" can be regarded as one of the most representative slogans put forward by the organizing Committee. Since then, the Olympic slogan has been paid more and more attention by the International Olympic Committee and the host city. Of course, it plays an increasingly important role in the preparation and hosting of each Olympic Games.

The host cities of previous Olympic Games have their own unique hosting ideas in the preparation and hosting work, and the theme slogan is a highly summarized and concentrated expression of the Olympic Games hosting ideas, condensed into a concise and powerful sentence, easy to remember, full of visual expression and emotional color, which can be widely accepted by people with different cultural backgrounds. Its purpose is to widely spread the hosting concept and Olympic culture, and provide creative basis for various cultural and visual design activities such as venue construction, cultural activities, image landscape, opening and closing ceremonies of the Olympic Games.

The slogan of the 23rd Summer Olympic Games in Los Angeles (1984) was put forward for specific work needs. Los Angeles is a region with diverse cultures, races and landforms. There are many large-scale activities every year, and local residents are used to large-scale activities, so their knowledge, understanding, participation and support for the Los Angeles Olympic Games are limited. In this case, the public relations department of the Los Angeles Olympic Organizing Committee began to organize some publicity activities, and used several different slogans according to the specific work needs to enhance the participation and support of local residents for the Los Angeles Olympic Games. These slogans only undertake clear work tasks and serve specific work objectives, and become an integral part of the public relations work of the Los Angeles Olympic Games. It did not undertake the function of fully embodying the culture and Olympic spirit of the host city, and then showing the overall image and appearance of this Olympic Games. "Participation in history" is one of the slogans that organizers encourage local residents to participate in the Olympic Games. In addition, the organizers also printed many Olympic champions and the slogan "Grow with the Olympics" on many outdoor billboards to enhance people's understanding of the Los Angeles Olympic Games. These publicity activities lack systematic organization and awareness of active publicity, so the effect is average. The residents' active participation and support for the Los Angeles Olympic Games is largely related to the patriotic upsurge caused by the retaliatory boycott of the Soviet Union and eastern countries.

Seoul, Korea 1988

The theme slogan of the 24th Summer Olympic Games is "Harmony and Progress". 198 1 10 After Seoul won the right to host the Olympic Games, the first thing the Democratic People's Republic of Korea did was to recall its members who attended the regular meeting of the International Olympic Committee. In order to avoid a new round of boycott from the Soviet Union and other socialist countries that have not yet established diplomatic relations with South Korea, the International Olympic Committee, under the leadership of President Samaranch, even proposed that Pyongyang and Seoul jointly host the Olympic Games, and finally limited the boycott activities to the Korean peninsula. The organizing committee of the 24th Summer Olympic Games in Seoul also actively promoted the concept of "harmony and progress", which became the theme slogan of the 24th Summer Olympic Games in Seoul. It emphasizes the Korean people's ideal of pursuing harmony and progress, and aims to show their adherence to and innovation in the Olympic Charter. At the same time, it talks about human progress, shows Korea's excellent national culture and its excellent Olympic Games hosting level, and tries to imply its unremitting efforts and great contributions to the Olympic Movement under the international situation at that time.

Barcelona, Spain 1992

The 25th Summer Olympic Games in Barcelona, Spain (1992) is an unprecedented reunion of the Olympic family in the world. After the 22nd Summer Olympic Games in Moscow and 23rd Summer Olympic Games in Los Angeles boycotted by the United States and the Soviet Union and the 24th Summer Olympic Games in Seoul boycotted by North Korea, the modern Olympic movement finally ushered in a happy ending after years of low tide. When the cloud in international politics and hostility in the Olympic Games dissipated together, the 25th Barcelona Summer Olympic Games shouted the slogan of "Friendship Forever", which not only emphasized the eternal theme of friendship and peace in the Olympic spirit, but also expressed the expectations and aspirations of people all over the world, and tried to give the Barcelona Olympic Games a glorious historical position. In other words, the Barcelona Olympic Games will remain in the history of the Olympic Movement forever as a witness and commemoration of peace and friendship.

Atlanta, USA 1996

The 26th Summer Olympic Games is a memorable Olympic Games, which coincides with the 0/00th anniversary of the modern Olympic Games 1 KLOC-0, so it is also called the Olympic Games of the Century. "Celebration of the Century" naturally became the theme slogan of the Atlanta Summer Olympics. Correspondingly, the number "100" is frequently used in the preparation and holding of this Olympic Games. Organizers not only designed it directly as the emblem of this Olympic Games, but also formed the pattern of "100" many times in the artistic performance at the opening ceremony, making this Olympic Games a grand ceremony to celebrate the centenary of the modern Olympic Games, and also implying that the modern Olympic Movement has gone through 65,438+in ups and downs.

Sydney, Australia in 2000

The theme slogan "Sharing Spirit" of the 27th Summer Olympic Games was put forward by Sydney in 1992. At that time, Sydney was bidding for the 27th Summer Olympic Games. This slogan actually first appeared as a bidding slogan. Through this slogan, Sydney tries to reflect the characteristics and ideals of the Olympic spirit enjoyed by the whole world, and also tries to inspire and set off the upsurge of Sydney and Australians applying for hosting the Olympic Games as an invitation to people all over the world to participate in and share the Sydney Olympic Games. This slogan was used from the Olympic bid to the end of the Sydney Olympic Games in 2000. Amazingly, since Sydney's bid for the Olympic Games, "sharing spirit" has almost become the spiritual leader of the Sydney Summer Olympic Games. It inspired and promoted a series of activities such as visual design and image promotion of the Sydney Olympic Games, and made great contributions to shaping the overall image of the Sydney Olympic Games.

2002 Winter Olympic Games in Salt Lake City, USA

Speaking of Olympic slogans, it is worth mentioning that "lighting the fire inside" put forward in the 2002 Salt Lake City 19 Winter Olympic Games is considered to be the most successful Olympic slogan in history. From 65438 to 0995, Salt Lake City of the United States won the right to host the 2002 Winter Olympic Games, but Salt Lake City immediately fell into an endless bidding scandal. After the resignation of its organizing committee chairman, the new chairman of the Salt Lake City Organizing Committee believes that the Salt Lake City Winter Olympics urgently needs to re-establish and correct its public image. In this context, the theme slogan of "lighting the fire inside" came onto the stage. "Flame" is a symbol of justice and purity. The burning flame in the heart symbolizes the justice in this Winter Olympics, showing the organizers' spirit of facing rumors and bravely defending themselves. The opening of the Winter Olympics in Salt Lake City coincides with the aftermath of the "9. 1 1 incident". Such a slogan with the connotation of "justice" not only defends the United States again, but also plays a role in inspiring the American spirit. "Fire in the heart" is naturally understood as "hope in the heart". Salt Lake City Winter Olympics carried out this slogan in the visual design of torch and medal, which not only showed the meaning of the slogan in an intuitive way, but also realized the harmonious coexistence of ice and fire visually, which naturally became a very successful slogan case in the history of modern Olympic Games. "Light a fire in my heart" was also written as the anthem of this Olympic Games, and became the theme of the opening ceremony as a design concept.

Athens, Greece, 2004

The organizing committee of the 28th Summer Olympic Games summed up the slogan "Welcome home" from the concept of "heritage, humanity, participation and celebration", which not only included the most sincere and warmest welcome of the Athens Olympic Games to all members of the global Olympic family, but also fully expressed the joy and pride of Greece's return to the Olympic Games as the birthplace of the Olympic Movement. Inspired by this slogan, the audience witnessed the Greeks' display of Greek culture and the history of the Olympic Movement at the opening and closing ceremonies. Greece's great contribution to mankind is deeply rooted in the hearts of the people, which is exactly what the organizers expected. As a slogan, the success of "Welcome Home" lies in: firstly, it maximizes the interests of the host country in terms of cultural reputation and status; Second, it found the positioning and theme of the Athens Olympic Games very accurately.

In 2008, Beijing, China

The theme slogan of the 29th Summer Olympic Games "One World, One Dream" embodies the essence and social value of the Olympic spirit, such as "Olympic Games promotes peace and understanding through sports"-unity, friendship, progress, harmony, participation and dreams. This is also a concentrated demonstration of China people's understanding of the Olympic Movement. It embodies the ideal and pursuit of harmonious coexistence between man and nature and between people in China traditional culture, and also expresses the beautiful wish of creating a new world of "peaceful progress, harmonious development, harmonious coexistence, win-win cooperation and a better life".

20 12 London, England

20 12 April 18, the slogan of the London Olympic Games was announced after the countdown to the opening ceremony 100. The slogan is to inspire a generation, and the Chinese translation is "to inspire a generation". This slogan was announced at the 100 countdown celebration held at the Royal Botanical Garden in London that morning.