If you don’t want to be in the street stall business anymore, how can you stop the loss in a timely manner during a clearance sale?

1. Early preparation:

1. Determine the clearance mode

The common ones are buy one get one free, 50% off the entire site, 49 yuan for the entire site, 100 3 yuan per piece, the lowest price, etc., determine the model and then modify the corresponding price. Here is a reminder on pricing. Since it is a clearance, the price must be attractive. Some people just can’t bear it and always want to make more. As a result You will cry if you hold it in your hands. As a novice, I also made such a mistake. Since it is a clearance, it must be completely cleared. For a real sale, as long as you don’t lose money, some items with poor sales volume will be fine. Even if you lose a little money, you have to deal with it, remember.

My pricing here is the lowest price directly, such as 25 yuan for a top, no negotiation. (PS: Simple and clear, directly low price, attracting customers to buy.)

2. Promotional poster

You can make a poster or buy a piece of red paper to write on it. Click on the slogan and post it in a conspicuous place outside the store.

I will just buy a piece of red paper here.

3. Sound and recording

This can better attract the attention of each household. I recorded the recording myself. I found the material online and originally planned to sell it myself. I bought a microphone specially, but then I was afraid that I would lose face, so I thought about it and finally recorded it. I will share the content of the recording here:

Good information! Due to the one-time clearance of children's clothing in our store during the season change, we have a large sale at a loss. Friends who are passing by come and take a look. Come and pick and buy quickly to see the quality and compare prices. You can see that it is cheap and affordable. If you buy it, you will make a profit. It is a real clearance and a complete sale. Opportunities do not come every day. Take action when it is time to take action. Come and buy it quickly!

4. Prepare change, shopping bags, and staff.

I have found 4 people here to handle the event.

5. Hang out the styles that can be hung as much as possible, especially when there are only 2 pieces left. You don’t have to look for them one by one when selling. It can save a lot of time during events, and the volume is not good. Hang the style in a conspicuous position to increase exposure. Before the event, you should take inventory of the clothes in the store to see if you have forgotten to hang them up. Among the internal staff participating in the event, you should be familiar with the sizes, remaining quantities, and placement of unhanged sizes. Pay attention to these small details. . 2. Build momentum at the event site.

Many physical stores conduct clearance activities, and the activities are only held in the store. If you want to do the activities better, you must pay attention to building momentum and have an event atmosphere. Here I will share how I create momentum: < /p>

There are 4 intermediate shelves in my store, plus 1 temporary shelf, for a total of 5 shelves, all of which are placed at the entrance of the store. The entrance to my store happens to be spacious, and some stores do There is only one shelf outside the event store, and there are still too few hanging clothes, which cannot attract the maximum attention of customers.

The layout of the Zhonggui shelf event (taken just before closing time)

3. Division of labor at the event site

The division of labor at the event site must be clear. I have arranged 4 people here to handle this event, 2 in the store and 2 outside the store (I am outside the store). For such an event, the 2 people outside the store are very important. Many customers will buy clothes outside the store first. , the two people outside the store have to do a good job of sales and guidance. Some customers don’t even get off the battery cart (such customers don’t have a strong purchasing intention. They just look around and buy what they like, and they don’t lack it at home). When sales become more important.

In addition to doing a good job in sales, the two people outside the store also need to guide customers into the store to make purchases, tell customers that the clothes in the store are also on sale, and buy them now at a great discount, and guide customers to have Two situations:

The first situation: The customer has already purchased outside the store, but the customer still needs to be guided into the store to make another purchase. Maybe the customer will make another purchase in the store.

The second situation: The customer cannot choose what he likes outside the store. In this case, it is even more important to guide the customer into the store and try to win the order.

There are two people in the store, one is responsible for sales and the other is responsible for cashiering and sales. This kind of activity can be maintained for about 3-5 days. No matter how long it takes, there will be no freshness. After the activity is completed, the clearance is almost completed. The remaining goods will be sold at the same price without changing the price. What kind of goods.