What are the special posters of newspapers? Characteristics of newspaper layout design

Precious! Hong Kong movie posters on old newspapers. In the last century when paper media was prevalent, advertising in newspapers was one of the important means of movie promotion. Stylish posters paired with personalized copy can perfectly present the style of the movie and attract the audience. field. Today, let's enjoy these Hong Kong movie posters in old newspapers. Familiar movies and familiar actors appear in newspapers that are now rare, adding to the sense of age. "A Better Tomorrow," which ushered in the golden age of Hong Kong films, was released in major theaters as a midnight screening in 1986. The slogan on the newspaper poster is "The passion is endless and the spirit is in the sky", which is not only an interpretation of the movie, but also fully reveals the ambitions of Tsui Hark and John Woo. The movie "Fate" starring Leslie Cheung, Maggie Cheung, Anita Mui and others is presented in the form of a comic. People poke their heads out of a long subway train, which also hints that the movie will be staged in the subway. Back then, "The Deer and the Cauldron" starring Stephen Chow was a huge success at the box office. When Yongsheng Company launched "The Legend of the Deer and the Cauldron", they did not forget to ride on the popularity of "The Deer and the Cauldron" - "the first novel after Jin Yong's "The Deer and the Cauldron". "Remake of Gu Long's No. 1 Wonderful Book", "The Inquisitor", which was released in the summer season, was promoted as an unprecedented collaboration between the three most powerful actors in the film industry, Stephen Chow, Johnnie To, and Anita Mui. "The Variety Star" is a color newspaper poster that was relatively rare to see back then. The page is full of funny elements from various movies, and it looks very interesting. "Bloody Heroes" is the pinnacle of John Woo's violent aesthetics. The copywriting on the poster can make people see at a glance the complex relationship between Chow Yun-fat and Li Xiuxian who are both enemies and friends. When "Heroes" was released, it coincided with Valentine's Day in 1987, so even though it was just a men's drama about a vendetta and other content, it did not forget to launch a special Valentine's Day poster to promote a "love story" Gimmick. The movie "Ya Fei and Yaki" starring Tony Leung, Jacky Cheung, and Anita Yuen, promoted the two interesting points of "Missing Person" and "Wanted", which attracted everyone to take a second look. The classic ghost film "A Chinese Ghost Story" trilogy was even more misty when I saw it in yellowed newspapers. The newspaper promotion of the weird movie "The King of Power" combines real people and comics, and the copywriting is very exciting. "Play Back to School 3: Dragon Celebrates the Year of the Rooster" was released during the Lunar New Year. The film company took a group photo of everyone paying New Year greetings as a promotion, and they were full of joy. "The Legend of the White-Haired Witch" starring Leslie Cheung and Brigitte Lin, did not forget to advertise it in newspapers - "the daily box office bestseller"! The simple and clear picture of "Plan A Sequel" and Jackie Chan's stunts are enough to promote it. Brother and Sister Mui's classic "Rouge" had already achieved very good results at the Golden Horse Awards before it was released in Hong Kong. Therefore, when it was published in the newspaper, the words "The Light of Hong Kong Film" were written. "God of Cookery" has posted character introductions, which are both funny and exciting. "Chivalry" enlarges the beauties of Tony Leung and Michelle Reis on the newspaper. Everyone can understand at a glance that this is a story about a handsome guy and a beautiful girl falling in love. The big characters of "The Gambler" are eye-catching, just to tell the audience - Stephen Chow's world has arrived! Looking at the youthful faces of the three protagonists in the newspaper, it is hard to believe that they are no longer alive. Now when I look back at these old newspaper posters of Hong Kong movies, they all seem to have been coated with an age filter by time. It really makes me nostalgic for that golden age when a hundred flowers bloomed! What are the characteristics of newspapers?

Features of newspapers:

1. It can be read at any time, without time restrictions, and you will not miss the information reported at the designated time like TV or radio programs;

2. Circulate each other, and the number of readers can be several times the number of prints;

3. Even people with low reading or understanding abilities can spend more time absorbing the information of the newspaper;

4. With the rise of the Internet, the circulation power of online newspapers is stronger than that of traditional printed newspapers.

Extended information

The direct origin of modern newspapers is printed newsprint (single news leaflets) that began to appear in Germany in the 15th century. The "Frankfurt News" founded in 1615 is generally regarded as the first "real" newspaper, because the newspaper has a fixed name, is published regularly every week, and has several pieces of news instead of a single piece of news printed on each page (but the newspaper is single sided printing).

The English word "newspaper" first appeared in the first British newspaper "Oxford Gazette" in 1665. The earliest daily newspaper "New Arrival News" appeared in Leipzig, Germany in 1650, but the daily newspaper became the protagonist of newspapers only after the 18th century. The popularity of daily newspapers marks the maturity of the journalism industry in a country or region, because the continuous publication of daily newspapers puts forward higher requirements for the collection and transmission of information, printing technology, the quality of news personnel and the level of management personnel.

Reference materials: Entry - Newspaper (Chinese words) Newspaper layout design characteristics Modern newspapers are popular in modular format. This format advocates conciseness and grandeur, with eye-catching titles and "captivating" pictures to firmly grab the reader's attention. , giving people a hearty feeling. 1. Promote a pure layout (1) Reduce the number of columns and expand the column spacing from one character to two or even three characters. (2) In principle, remove decorations, inscriptions and other modifications that hinder the smooth flow of sight, and use slender and delicate water lines or "invisible lines". (3) Add the fourth element of layout—blank space—to allow the layout to breathe freely. (4) Simplify title production. (5) Use colors appropriately and avoid being gaudy. 2. Increase the use of white space techniques to create a visual "breathable" effect. White space is an important expression method of modern newspaper layout language. In addition to attracting readers' visual attention, white space on the page can also create a "breathable" visual effect. . Common white spaces include: white space in the masthead area, white space in the cover, white space in the introduction area, white space in the title area, white space in the picture area, white space in the graphics area, white space in the non-white space, blank space in the prompt area, and white space in the text area. , column (row) spacing, etc. are left blank. In terms of layout organization, newspapers pay great attention to layout planning. The top priority is still the battle for editing and editing. Return to news, return to layout, fight for exclusives, fight for fist columns, and even more, fight for planning. Let’s analyze and study the modern layout planning trends: 1. Creative out-of-the-box design. The bold and personalized design of modern newspaper pages is unforgettable. Take "Beijing Youth Daily" as an example. Its visual image of "thick eyebrows and big eyes" can "shoot readers in three steps and five seconds." The strong visual impact and bold and unique news perspective shocked the newspaper industry and won countless applause and doubts. It is still a model for domestic newspapers to learn from. 2. Integration of graphics and text. Pay equal attention to text and pictures, and use good pictures in the layout to not only beautify the layout, but also improve the quality of the layout, allowing readers to easily obtain information while enjoying the visual beauty. 3. News clustering. In the face of fierce competition, seizing the opportunity at the "breaking point" of news is the key to the success or failure of a newspaper. We carry out special planning for some expected major news and create news clusters. 4. Thematic series. For example, the annual Two Sessions report, Southern Metropolis Daily generally connects people's lives from different entry points and produces a series of news. Big things are reduced to small things, small things are magnified, and people are able to understand the spirit of the two sessions easily while reading about the real life around them, which invisibly enhances the readability, authority, interactivity and affinity of the newspaper.