Why do few people buy home appliances online? Is it better to buy offline?

With the vigorous development of e-commerce shopping platform and the rise of live delivery in recent years, many people's consumption channels have changed, and more people have begun to shift from offline consumption to online consumption. But the goods that most people consume online are basically low-priced necessities, such as clothes, snacks, toys and so on. And online consumption can't see the real thing before consumption, so many people still trust offline stores when making large purchases, such as various household appliances and furniture.

Rational consumption does not blindly follow.

First of all, we should broaden our horizons, and when we find the goods we like, we must compare them more. It is not only the comparison of many manufacturers, but also the most suitable for you when buying brands and choosing models. Secondly, we need to investigate the word-of-mouth of purchase channels and product models and listen to the voices of other buyers.

At present, all kinds of new products are emerging in the home appliance market, and the propaganda slogans are becoming more and more exaggerated, with some new functions that are not practical. Consumers are inevitably attracted by it, but when they buy it back, they find it useless. Therefore, buyers should spend more rationally and determine whether the products really meet their own needs.

Attention should be paid to after-sales service

Due to the fierce price war in the home appliance industry, consumers can buy cheaper goods online than before. However, in order to seek more profits, many enterprises will set traps after sale. Therefore, consumers should pay attention to whether there is another mystery when purchasing home appliances.

In addition to buying home appliances, we should also pay attention to whether the main accessories of home appliances need to be replaced, how long the shelf life of their products is, and the maintenance costs after the shelf life is exceeded. Some home appliances are repaired after the warranty period, which often requires high maintenance fees. Therefore, when purchasing goods, we should also pay attention to whether there is an "extended warranty service", so that we can enjoy a longer warranty service after purchase.

Physical stores are cheaper than online stores.

Of course, this is not something we encounter every day. For example, Midea and Haier are engaged in activities, and the prices and models I consulted in local appliance stores are cheaper than those in online stores! And the quality is assured, the physical store has been operating for more than ten years, and everything is assured after sale. You have to ask why it is cheap. In fact, in the home appliance industry, in recent years, the salesman is bigger than the manager.

This means that a regional salesman will buy 100 units in bulk (for example, 100 units, which is much smaller than the actual quantity), and the ex-factory price he gets is cheaper than buying 1 units from the manufacturer alone, and! Manufacturers have activities, such as! Buy ten sets and get one free! In this way, its cost price will be very low, but it will be difficult, but through daily activities, although its price is lower than usual, but! You can still make a lot of money!

In this way, it is cheaper to buy in a physical store than in an online store. Online stores generally don't buy so much, and they generally take informal ways to repair and renovate, except for conscience merchants. The vast majority of salesmen will never open online stores to supply their products, because online stores are separated.