Studying in Korea, I must mention the famous Myeongdong Commercial Pedestrian Street in Korea

When we come to Seoul, we have to mention South Korea’s famous Myeongdong Commercial Pedestrian Street. Myeongdong is as important to Seoul as Wangfujing is to Beijing, Nanjing Road is to Shanghai, and Jianghan Road is to Wuhan. On this approximately 1-kilometer-long road starting from Myeongdong Station of Subway Line 4, along Euljiro, and all the way to Lotte Department Store, various high-end brands from around the world and Korea are gathered, representing the pioneers of Korean fashion trends. Voice.

There are at least three surprising points about the introduction of Myeongdong: The first is "Myeongdong" as an architectural term. The original meaning of open cut tunnel refers to a tunnel built by the open cut method. It is often used in road sections with poor geology or tunnels with shallow burial depths. Maybe it was originally converted from a tunnel? Secondly, the place name "Myeongdong" is not only exclusive to Seoul, but other cities in South Korea also have the name Myeongdong. For example, the busiest street in Chuncheon where the author is located is also called Myeongdong. Hole. Could it be that the word "Myeongdong" represents fashion, trend, prosperity and liveliness in Korea? The third is "Myeongdong" is just a street more than 1 kilometer long, but here many famous brands from around the world are gathered here. The most famous brand street in Seoul and even South Korea. A short, narrow street actually contains such amazing energy?

Myeongdong is first of all the fashion capital of South Korea, the center of Korean clothing fashion, with top international brands and famous Korean brands. All settled here. Nike, Adidas, Swarovski, Armani, Chanel, Gucci, New Balance, Baijiahao, Puma and other flagship stores showcasing the charm of their respective brands have appeared here. These international brands, with their world-leading fashion trends and Korea's own The unique clothing design and makeup technology are closely linked, creating Myeongdong's distinctive world characteristics and Korean characteristics, making it the first choice shopping place for many foreigners and Korean young people.

Compared to Namdaemun Market and Dongdaemong Market, the products in Myeongdong are mainly mid-to-high-end. The streets are lined with high-end brand stores, while the alleys are filled with mid-range brand stores and Bonded store. Large shopping malls mainly include Lotte Department Store and Shinsegae Plaza. The things here should be said to be the most high-end in South Korea. Not only are there many world brands, but they are also a concentration of the most famous brands in South Korea. What impressed me the most was the welcome sign written in Chinese at the entrance of Lotte Department Store, which felt very friendly. The service at Lotte Department Store is really good. No matter what you buy, the waiters will take the trouble to explain it to you and provide thoughtful and meticulous service. It’s a world of difference compared to the sarcastic comments some vendors at Namdaemun Market give when they don’t want to buy anything.

Of course, Rakuten and Shinsegae are also super expensive. It is particularly worth mentioning that Sulwhasoo, the number one brand in South Korea, has become the favorite of many Chinese people. I think this is mainly due to two reasons: First, the quality of Sulwhasoo is indeed outstanding, but it does not have a branch in mainland China. Secondly, when Chinese tourists come to South Korea, they still want to buy something with Korean characteristics. Sulwhasoo’s popularity and reliable quality satisfy Chinese tourists’ dual desires of practicality and brand pursuit. Myeongdong is naturally more expensive, but if you are lucky, you can also buy some discounted products at some street stalls and specialty stores. This is also a favorite place for Korean stars. If you are lucky, you might be able to catch a glimpse of the most popular Korean drama stars, and you might even be interviewed by TV stations. The author has been to Myeongdong several times and often encountered reporters interviewing tourists.

The daily passenger flow of Myeongdong reaches 1.5 million, which is absolutely an astronomical figure for Koreans with a population of only more than 40 million. So why does Myeongdong have such charm that makes people enjoy it and never leave? The author believes that this is not only because Myeongdong is a shopping paradise, but more importantly, people can also enjoy the rich Korean flavor in Myeongdong. Feast your eyes and feast on the flavorful sightseeing and snacks. In terms of food, there are Western restaurants, fast food restaurants, Korean, Western, Japanese and other restaurants. Among them, the most Korean ones are Myeongdong fried pork chop and noodles. From a tourism perspective, Myeongdong represents the forefront of Korean pop culture. It is a modern neighborhood with a strong youthful atmosphere. It is also an experience center for world pop culture with strong exotic flavor. It attracts the attention of many young Koreans, who are attracted by it. We are proud to come here for shopping and sightseeing.

The Myeongdong Festival is held in Myeongdong every spring and autumn, including the Miss Myeongdong contest, folk games, traditional wedding ceremonies, fashion shows, makeup shows, etc. These Korean-style performances also attract a large number of foreign tourists, and even give birth to... I feel like I will regret it for the rest of my life if I don’t come to Myeongdong when I come to Korea.

There is another important reason why Myeongdong is so popular: its openness. Kim Ran-do, a professor at the Department of Consumer Studies at Seoul National University, said: Cheongdam-dong, which is frequented by the wealthy class, is a closed space, while Myeong-dong is an open space that is easily accessible to the public. Because it is an international space frequented by people from home and abroad, and it is a space where people can shop freely, it can be said that it has all the conditions for a famous shopping street. ?Superior geographical location, strong business atmosphere, rich cultural atmosphere, leading the fashion front line. It is these unique conditions that make Myeongdong occupy an important position in Seoul and even the entire South Korea, radiating huge influence force.