Let the world fall in love with the taste of Guizhou｜Interview with Zhong Guiling, general manager of Suzhou Xinhuaxi Catering Management Co., Ltd.

Zhong Guiling, this weak woman who came out of the remote mountainous area of ????Xiuwen, Guizhou, is persistent, introverted, humble and kind-hearted. With her longing for a better life and her good skills, she came to Suzhou from Dongguan, Guangdong in 2004 and began her nearly 20-year rice noodle career.

Founder of Xinhuaxi Beef Noodles: Zhong Guiling

In 2004, Zhong Guiling came to Suzhou from Dongguan, Guangdong due to work reasons and founded Suzhou Xinhuaxi Catering Management Co., Ltd. (hereinafter referred to as Xin Huaxi). This company is a chain enterprise specializing in Guizhou specialty rice noodles, which cleverly combines traditional Chinese snacks with modern industrial elements.

In the past 20 years, I have persisted just for this bowl of noodles.

Guizhou has a complex that can never be erased - Guizhou goods are produced.

Zhong Guiling has lived in Suzhou for more than ten years, and she has never let go of her concern for her hometown. Especially the taste of rice noodles makes her dream about being in Suzhou.

"Do what I say and say what I do." This is Zhong Guiling’s mantra. From the first beef rice noodle shop opened on Fenghuang Street in Suzhou in 2004, there are now more than 70 chain stores, creating employment for more than 500 people and generating considerable income.

Whether I am giving speeches or on various occasions, I promote and praise Guizhou. In each of our stores, Guizhou music is played and Guizhou paintings are hung on the walls, Zhong Guiling said. Employees working in stores earn high incomes and live a dignified life. How many people you can achieve will be how much you will be rewarded. Wang Xiaoguan, the regional manager, came here from a rural area near Qingyan, Guizhou at the age of 18. After more than 10 years of work, he has now bought a house, a car, a wife and children. For him, "Academic qualifications do not represent ability, and diplomas do not represent level." The concept has been well explained. Many people like Wang Xiaoguan live a happy life. In the industry, Zhong Guiling is affectionately called "Mother Zhong".

Ethical Purchasing and Conscientious Quality

"For so many years, we have always adhered to the product concept of 'Ethical Purchasing and Conscientious Quality'. Due to the epidemic, many stores have been closed. Since reopening in April, Our performance now exceeds 130 to 150 in the same period last year. Our master said that this epidemic has also reshuffled the industry. The only thing that can survive is what it has done before, and consumers can taste it. . The products made in our factory have a strong cooking feel and have been proven in the market." Zhong Guiling said that currently, they have developed more than 380 kinds of ingredients using Guizhou ingredients.

Establish a central kitchen to ensure the quality of food

Xinhuaxi invested in the construction of a central kitchen in 2006. On the premise of the company's stable development, it invested heavily in 2013 to establish a factory with an area of ??nearly 4,000 square meters in accordance with national standards and a modern central kitchen established in accordance with QS standards. High-tech technology and advanced equipment were introduced. All products are standardized and unified. With its information management platform, unified procurement, unified processing, unified distribution, unified training, and unified management, it has gradually become a leader in cultural catering with Chinese characteristics.

In order to ensure the ingredients standards and freshness of each bowl of rice noodles, the ingredients cooked in the central kitchen are quickly cooled by superconductors to lock in the freshness and are delivered to various stores. No matter which Xinhuaxi restaurant the customer is in, You can always taste the consistent good taste.

Establishing a university to support entrepreneurship

To cultivate talents needed by the industry and help solve employment problems. On August 8, Xinhuaxi University was officially established. The university focuses on corporate culture, service management, quality management, cleanliness and standardization, duty and scheduling, estimation, pre-stocking and planning, cost and expense management, customer attraction and sales, food safety, fire safety, personal safety, property safety, Decontamination management, career planning, rules and regulations training, communication training and other courses provide all-round education to employees, store managers, regional managers, directors, etc. to improve the overall quality of employees in the industry. By going to college, the talents trained can open stores independently and help start businesses (opening chain stores).

At the same time, we also hope to cooperate with Guizhou vocational training institutions to bring in students from Guizhou so that children in remote mountainous areas in their hometown can have the opportunity to go to college.

Endless struggle and frequent awards

After years of hard work, Xinhuaxi has been recognized by the government and received good reputation from consumers, as well as recognition from both inside and outside the industry. It has successively won the honors of "Suzhou Signature Snack Business Card", "Suzhou Green Catering Enterprise", "Suzhou People's Trustworthy Enterprise", "Suzhou Food Safety Excellent Catering Enterprise", "Suzhou Catering Industry Top Ten Consumer Satisfaction Brands" and other honors. In 2016, it was awarded the famous trademark of Suzhou City, and Xinhuaxi Central Kitchen was awarded the A-level demonstration unit of the central kitchen by the Suzhou Food and Drug Administration in 2017.

Let the world fall in love with the taste of Guizhou

Zhong Guiling said that being cautious, walking on thin ice, and not daring to relax is a common problem among people who eat. There is no way back, they can only move forward, and they feel responsible. The responsibility is heavier. Along the way, I have encountered many challenges and ups and downs, which also prompted me to sharpen my ambition and determine the direction of my efforts.

Pure water purification system

Electrostatic cold storage

Letting the world fall in love with the taste of Guizhou is our diligent pursuit. In the future, we are confident in the rice noodle market in Jiangsu, Zhejiang, Shanghai and even the whole country. We will select franchisees with high standards and move forward steadily, striving to develop 300 chain stores within three years and making unremitting efforts to build the first brand of Chinese beef rice noodle. (Huang Zhenguo)