What issues should be paid attention to when a beauty salon holds a terminal appreciation party at the end of the year?

Pay attention to several misunderstandings about organizing thank-you parties

1. There is no "special invitation"

Hang a "Terminal Meeting" themed banner outside the store one month before the event And promotional posters, place and display the terminal conference prizes in the store (you can write the word "award" on red paper and stick it on the prizes), and highlight the conference brand on the product display cabinets. The TV will play the conference brand promotion disc to create the overall atmosphere of the terminal conference.

Whether you can effectively invite customers directly affects the success or failure of the terminal. For beauty salons with a good customer base, it is recommended to sell invitation letters. With the invitation letter, you can participate in the conference and get free products and services. The amount of the invitation letter can be used to offset the amount of the card package at the event.

There are at least two benefits to selling invitations:

First, determine the number of people and reduce the cost burden of the meeting. 2. Selling invitations cultivates the mentality of end customers to pay first.

Things bought with money are more cherished. Moreover, the mentality of paying first is very helpful for customers to pack cards at the event.

Of course, for beauty salons that do not have a very good customer base, it is undoubtedly more practical and effective to send invitations free of charge. There are generally three ways to send free invitations:

1. Bring in old customers New customers 2. Dispatch orders within the community 3. Contact the Women's Federation or enterprises and institutions to participate collectively.

In general, inviting customers should be based on the actual situation of the beauty salon, whether it is "selling" or "gifting", "selling" first and then "gifting", or a combination of "gifting" and "selling". It needs to be implemented after full consideration.

2. Uncertain goals

Three days before the terminal meeting, the list of participants should be basically determined. Old customers on the list of participants need to call up their files, and based on their current packages Card and purchased product information, seek the actual needs of customers, and tailor-made on-site promotion and sales plans for events. Which beautician's client is responsible for which beautician goes to "attack" at the venue? New customers will make sales plans in advance as much as possible based on the information fed back by their receipts: such as age, occupation, etc. Of course, you can also consider the main lecture content and creative process of the terminal meeting based on the information summary.

3. "Nano" plan is not planned

Doing a good job in details is an essential factor for the success of the terminal meeting. Is the sound quality of the venue good or bad? Are the documents for inviting customers prepared? Is the meeting process complete? Are the preparations complete and sufficient? I have carefully estimated that a successful terminal meeting requires at least 131 details. Therefore, every link needs to be carefully and comprehensively planned and executed, down to the “nano” level!

4. Over-reliance on lecturers

Through terminal thank-you meetings To enhance the overall image of the beauty salon and achieve what customers want and what they need. The final decisive victory in the terminal meeting cannot be achieved with one move or one move, but requires very precise and complete system planning.