What information needs to be collected for the company anniversary?

Hello, I am very happy to answer your questions and offer you the following planning plan. The specific content may vary depending on the nature of the company, but I hope it will be of inspiration to you. Please refer to:

Company Anniversary Activities Plan

1. Preparation for the event:

1. Require employees to understand when the company was established and what it has achieved over the past few years. Not only do they know it, but they must also be able to Preaching should be done with pride; you can practice it through morning, afternoon and evening meetings.

2. In terms of conference requirements for this event, the venue must be of high quality and the decoration of the venue must be festive and warm. (You can have more balloons; hang lanterns; pull out some latte art; gift display area. Put out more gifts and decorate them with latte art, it must be very eye-catching) The whole layout of the venue should have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be a motivational meeting to mobilize the enthusiasm of employees.

3. Categories of invited customers: die-hard customers (people who come to the association to do work), new customers (recommendations from old customers; popular science collection and other pre-heated mature resources) customers who stop taking the medicine (the effect of taking it is good) )

2. Purpose of the event:

1. Through this event, we can fully demonstrate the corporate culture, strengthen customers' confidence in the company and products, and explore referrals.

2. Use the grand occasion to provide a better platform for referrals from old customers.

3. Through the on-site atmosphere, increase the purchase and gift sales policy to achieve a high proportion of sales.

3.:

Warmly celebrate the fifth anniversary of the establishment of the Huisui Group.

4. Activity process:

1. Show more corporate cultural films such as "", "2014 Review", etc.

2. Warm-up: large-scale dance performance, the program should be high-end, and adjust to the atmosphere of the entire venue;

3.

4. Introducing guests

5. Speech by company leaders

6. Speech by local leaders (can be replaced by typical customer speeches)

7. 1-2 festival performances (customer performances, employee performances, employees and customers performing on the same stage. It is best to perform the story between customers and employees on the spot, and present the corporate purpose of "respecting heaven and loving people" in the form of . )

8. Customers present calligraphy, paintings, plaques, etc. (select 3-4 local honorary customers, leaders come on stage to issue certificates, take photos, host interviews, customer testimonials,)

9. Keynote speech (expert lecture)

10. Announcement of preferential policies

5. Prize setting:

1. All customers who come to the event Everyone will be given a small gift (the gift depends on the preferences of the local people)

2. Set up prizes for on-site purchases of products, increase the purchase and gift policy, increase the intensity of draws for customers who purchase products, and use draws to Grand prizes to attract customers.

6. Highlights of this sorority: (invitation skills)

1. This event is a special celebration of the fifth anniversary of the establishment of the Association Sales Group. The site will not only display a series of achievements achieved by the China Sales Group in the past five years, but also bring the latest international cutting-edge health and wellness knowledge to the university. You will also have the opportunity to participate in the life quality control project and experience the experience provided by the State Administration of Traditional Chinese Medicine. The top ten chronic disease solutions summarized by the Zhongwei Traditional Chinese Medicine Development Research Center are systematic and authoritative. I believe it will benefit you greatly and make your trip worthwhile.

2. This event, with its high standards, is the highlight of Changsha’s elderly health care event this year.

3. Corporate member groups will be invited to the site to bring you a wonderful talent show for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model for elderly life.

4. The leaders of the Life Quality Control Project Organizing Committee visited the site in person to participate in the activities and answer questions.

5. Authoritative experts will make a special trip to bring you the latest knowledge and keynote speeches.

6. All elderly friends who participate in this event will receive a "souvenir".

7. The event is full of exciting shows and abundant gifts and prizes.

8. The Group's series of products offer unprecedented discounts, with big prizes and good luck. Buyers can participate in a variety of lottery draws, and the thousand-yuan grand prize is heart-warming and exciting.

Plan Three: Company Anniversary Activities Plan

1. Purpose and Significance:

The tenth anniversary is a milestone in the development of an enterprise. It is just the time to review history. Looking to the future. And take this opportunity to enhance the company's visibility and vigorously build the company and brand image. It can be said that it is a famous teacher and a rare opportunity; with the help of the event platform, we publicize that General Manager XX won the "Chinese MBA Hero" and shape the company's management's commanding style and leadership charm; promote The emotional exchange between the company and the target members of the club lays the foundation for the club to be established and is of great benefit to the dissemination and promotion of the club; it gathers popularity and customer resources for xx Modern City in order to successfully open up the market; golf is a healthy and fashionable sport. It has always been highly praised by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.

2. Theme and Slogan:

Main Slogan: Network gathers modern business heroes - the slogan adopted echoes the theme of xx Modern City promotion, highlighting the participants' aspirations in the modern business world. The distinguished status also indicates that this is a gathering of elites.

Reference slogans: 1. The source of concentration of business heroes

2. Reshape modern business civilization

3. Time: 20** years*month* ** day (to be finalized);

Venue: xx golf course, xx hotel (press conference and sorority venue)

IV. Activities objects and scale:

The main targets of this event are outstanding senior figures in the xx business community and customers with spending power and purchasing power. In order to give full play to the communication role of the media and word of mouth, invite a certain number of journalists and owners of the original projects developed by xx company (such as xx Bay, xx Garden, xx, etc.).

1. xx business leaders (number)

2. Intentional major customers (number)

3. xx Bay owners (number)

4. News media reporters (number)

5. Employees of xx company (number)

6. Agency staff (number)

Total: several people

5. Activity organization and content:

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition in the afternoon, and a banquet in the evening. Various forms. Rich content.

1. In order to improve authority and expand influence, it is recommended that the golf tournament in this event be organized by the xx Entrepreneurs Association and xx Company as the organizer.

2. This event is open to xx business leaders, potential major customers, owners, news media friends, developer staff and agency company employees

3. The event uses press releases Three forms of meetings, outdoor golf competitions, and social banquets were carried out:

a. Press conference: Invite the leader of the xx Entrepreneurs Association to make a speech. The developer representative will review the company's ten years of achievements and promote the xx project and the xx club. It is recommended to invite authoritative people with experience in forming well-known clubs in Guangdong or members of a certain club. Celebrity Talk Club.

b. Golf game: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this event. During the fierce competition in the swing competition, the contestants deepened friendship, promoted communication, and enjoyed the charming scenery of Mount XX. All event participants who are interested in golf, especially interested major customers, can sign up to participate in the competition. This golf tournament is intended to pave the way for the establishment of the club and project sales.

c. Social banquet: The purpose of the banquet is to shorten the emotional distance in a relaxed atmosphere. At the banquet, business leaders will present awards for the competition and recommend xx projects. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the event is as follows:

Registration of participants (xx Hotel) → Press conference (speech by the leader of xx Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guests On the club, xx Hotel) → Noon schedule (xx Hotel) → Golf competition (xx golf course) → Networking banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, xx Hotel) → End of the whole day

6. Organizational Channels:

The method of the xx Entrepreneurs Association sending a letter to call members to participate is the main organizational method for this event. In addition, other methods will be used in addition.

1. In the name of xx Entrepreneurs Association, distribute the concept building brochure and invitation letters of this project to association members and media reporters through direct mail.

2. The developer invites its business friends and Taiwanese customers through letters, phone calls, etc.

7. Publicity methods:

This event mainly chooses the two major publications of "xx", a famous magazine in the xx real estate industry, and "xx Morning Post", the newspaper with the largest circulation and the most influence in xx Media, combined with TV station programs, folders and on-site promotion for effective promotion.

1. Preliminary publicity for the event:

a. "xx" released a preview of the event, using soft articles to comprehensively introduce xx company, the company's general manager "Chinese mba hero" xxx, and xx club, Focus on xxx Modern City.

b. In conjunction with the project image promotion, a preview was released on the back page of "xx Morning Post", with pictures and texts introducing General Manager xxx and Modern City xxx.

c. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

a. Press conference: Present performance to show the strong strength of the company; Guangdong guests mobilize participants to join the club. , the on-site decoration is festive yet solemn and magnificent, and is combined with the cultural heritage of the company. Business leaders introduced projects and clubs.

b. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung, focusing on the placement, less but more precise, to avoid overestimating the guests and focusing on setting off an elegant and serious atmosphere of leisure activities;

c. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

a. "xx" reports on the progress of the event and announces the list of winners.

b. A full-page article on the back page of "xx Morning Post" reported the activities with pictures, announced the list, and introduced xx Modern City.

d. xxx Golf Club will provide a TV program, which will guide the audience to pay attention to xxx Modern City.

8. Material preparation

9. Cost budget

10. Effect evaluation:

1. The press conference is a press copy It is a powerful means that can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends in the media, which can cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority party is relaxed and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

For better development, the mission of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting xxx Modern City. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success. I believe that under the leadership of our leaders who continue to innovate, we will definitely have a good result that will surprise you!