It’s full of routines. What little-known routines do Internet celebrities use to deliver goods live?

Since the development of the Internet, the Internet celebrity economy has also had great development prospects. However, as time goes by, many "routines" have begun to appear in Internet celebrities' live broadcasts to bring goods.

,? Don’t care whether I have really used it or not, as long as I say I have used it, it means I have used it?

This kind of saying is a routine. I feel more like deceiving consumers, especially It’s deceiving fans, which is really hard to understand. I don’t know if you still have an impression of the Nobel Prize for Cosmetics, which was a serious fallout before? To put it simply and straightforwardly, this female anchor was selling products in the live broadcast room, saying that she had used a certain product, and then said how good the effect was, and then suddenly appeared a "Nobel Prize for Cosmetics", which was a slap in the face. Because there is no such award for Nobel, you can see it from here. Many Internet celebrities said during the live broadcast that what they had used was very good, very good, how safe the ingredients were, and the effects after using it. How good it is, but it’s just what Internet celebrities say. No one knows whether it is true or not. Marketing based entirely on language is a routine.

2. Language marketing is not convincing enough, then I’m just marketing?

I don’t know if you have ever played a certain video. Yes, it’s the one that’s super popular and makes videos. If you play and pay attention to the beauty industry, I believe you will come across multiple recommendations for a certain product within a certain period of time. Today this anchor recommends it, and tomorrow that anchor recommends it. Almost all the anchors who have recommended it say what they have. I had skin problems, but after using a certain product, it was cured not long after. The lines looked more than 80% similar, and the pictures were almost the same. Let’s call this “all marketing” for the time being. Anyway, I said it alone. You may think it is fake, then I might as well say it together. You won’t believe it even if you don’t believe it. So at this time, do you still think it is “sincerely recommended”?

3. In addition, many netizens will bring their children and relatives to their live broadcast rooms. This kind of news will be believed by their families and is more convincing. Coupled with the various lights and filters in the live broadcast room, no matter how effective the product is, I think it is still OK. Therefore, no matter how much you like the live broadcast, you should understand the product clearly, instead of buying it just because you believe it. If problems arise later, you will start to regret it. However, if you like to spend some money to support the anchor, then I have nothing to say