Dolphin advertising slogan

The dolphin voice in the advertisement of bionic mask of Membrane Family is very harsh, especially when the advertisement is placed in the elevator, the harsh voice surrounds the passengers, which makes people feel very uncomfortable. Moreover, this mask is mainly based on bionic technology, and the dolphin is the protagonist in the advertisement, which makes people wonder whether the product will harm animals in the production process. In addition, in advertisements, dolphins make various actions accompanied by harsh cries, and people doubt whether these animals are abused during filming.

Dolphins scream, causing discomfort.

This advertisement of Membrane Family is mainly placed in the elevator, which is a closed space, and any slight noise will be amplified in the elevator. If you are in nature, the dolphin's cry will attract people to stop because it is a free expression. But this is not suitable for people's hearing. After the sound is amplified in the elevator, people will feel uncomfortable all over. This advertisement was originally intended to promote the product and show it to the audience in a gentle and natural way, but this advertisement adds an uncomfortable element, which will naturally be resisted by others.

The protagonist of the advertisement is a dolphin, and people doubt whether the product uses dolphin skin.

In fact, there is nothing wrong with the protagonist advertising with animals, but the advertiser of Membrane Family is to promote bionics. ? Bionic? This inexplicable vocabulary will remind people whether real animal skin is used, especially if the movie family uses dolphins to promote it, and it will also remind people whether this product is made of dolphin skin. With this association, people's resistance to this advertisement is even deeper.

There are dolphins in the advertisement, and people doubt whether dolphins have been abused.

The bionic advertisement of the film family added the voice of dolphins, and the voice echoed in the elevator, which made people wonder whether the dolphins were forced during the filming. Although the company said that the sound was added later, the shooting action is also a common action that dolphins and keepers often do on weekdays. But this advertisement left a bad first impression on people, so it is still difficult for people to accept it.