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Regulations on the management of store signboards_What are the regulations on the management of signboard advertising?

In order to strengthen the management of signboards for shops along the street and standardize the management of outdoor advertising and signboards, relevant management regulations have been formulated. Below I will introduce to you the relevant information on the management regulations for shop signboards. I hope it will be helpful to you. Helps.

Regulations on the Management of Store Signboard Settings: General Provisions

Article 1: In order to strengthen the management of store signboard settings in urban areas and unify the specifications for the setting of store signboards in urban areas, in accordance with the Advertising Law of the People's Republic of China and the State ", the Ministry of Housing and Urban-Rural Development's "Regulations on Strengthening the Management of Outdoor Advertising and Neon Light Installations" and Hunan Province's Measures for Implementing the "Urban City Appearance and Environmental Sanitation Management Regulations" and other relevant regulations, these regulations are formulated.

Article 2 The store signboards mentioned in these regulations refer to the control of store owners (enterprises, institutions, individual industrial and commercial households) in their business, office spaces or buildings within the construction land area of ??Linxiang City urban planning area. Within the scope, set up signs, signs, signs, plaques, blank characters, neon lights, vertical lights and other outdoor advertisements and store signs that are consistent with the names approved and registered according to law.

Article 3 The management of store signage shall be based on the goal of building a standardized, orderly, clean, beautiful, harmonious and civilized urban environment, based on relevant laws, regulations, rules, standards, plans, etc. Relying on the administrative law enforcement team of the Housing and Urban-Rural Development Department, the store signage installation is standardized and rectified in an organized, planned and step-by-step manner, and efforts are made to bring the store signage installation work on the main and secondary arterial roads in the city into a legal and standardized track.

Regulations on the Management of Store Signboard Settings: Approval Management

Article 4 The establishment of store signboards must be reported to the urban housing and construction department for review and approval in accordance with the law in advance. The installer shall proceed with the installation after obtaining the "Store Signboard Installation Permit" based on the "Store Signboard Installation Rendering" approved by the Municipal Housing and Urban-Rural Development Department.

Article 5 For newly built or renovated buildings, the property rights unit or property management unit of the street-facing houses that need to be rented out by households shall assist the municipal housing and construction department in unified management of the store signs of each tenant.

Article 6 If the establishment of a store sign may affect or hinder the production and life of others, the applicant shall obtain the consent of the interested parties. If there are any differences or disputes, it shall be reviewed and approved by the housing and construction department.

Article 7 The installation of store signboards shall be safe, beautiful, coordinated with the environment, conducive to beautifying the city’s landscape, building urban civilization and facilitating people’s lives, and shall not have the following circumstances:

(1) Shoddy workmanship, incomplete damage, obvious stains, missing pens and scratches, damaging the appearance of the city;

(2) Violation of the relevant regulations on urban management and the plan for the establishment of signboards for urban appearance standard stores;

(3) Impeding other people’s production and operation, or affecting residents’ lives;

(4) Impeding traffic and affecting traffic safety;

(5) Affecting buildings Normal functions such as lighting, ventilation, fire protection, etc.;

(6) Using public facilities and occupying public places, sidewalks, and public green spaces;

(7) Having an ugly image, or violating the law and good social customs.

Article 8 Approved store owners are, in principle, only allowed to set up one store signboard; owners above the second floor (inclusive) are generally not allowed to set up signboards on the exterior walls of the building, but can set up signboards on the ground floor of the building. Set up uniform floor unit display boards, or use neon lights, blister light boxes and other new luminescent materials to uniformly and orderly set up vertical signboards on the exterior walls of the building.

Article 9 If the installer of a store signboard that has been approved goes out of business, is dissolved, or cancels, he shall stop using the signboard and remove it on his own unconditionally. After the store is transferred, the store owner is fully responsible.

Article 10 Owners who need to change the location, specifications, form, and name of store signboards must re-declare to the housing and construction department.

Article 11 No small advertisements, store signs or small signboards shall be posted or set up on the walls, pillars, door frames, doors and windows of the store.

Article 12 The maximum period of setting up hard store signboards that are made with new materials, new processes, and new technologies and have higher quality, taste, and safety performance is 3 years; those that are made with ordinary materials and processes , the maximum setting period for hardened store signboards made with technology is 2 years; when the setting period expires, if the setting still meets the relevant regulations and safety requirements, the store sign setting can continue to be used. If the setting does not meet the safety requirements, apply for reset , otherwise, it will be processed according to the undocumented setting.

Regulations on the Management of Store Signboard Settings: Quality Control

Article 13 New building facades shall be renovated for newly built or renovated street-facing buildings and main streets, key areas and streetscapes. When setting up store signboards, it is not allowed to use inkjet cloth and image printing to make non-rigid store signboards. In addition to nationally unified signboards, trademarks, and logos, in principle, store signboards in street-facing buildings use hardened materials as base plates, panels, top plates, and bottom plates. For traditional time-honored stores, the materials for their store signboards can be processed using traditional materials such as wood and stone to maintain traditional cultural characteristics.

Article 14 Units and individuals who set up store signboards are responsible for the safety of the signboard facilities. Store signs should be designed, produced and installed by professional advertising, store sign production and business operations or construction decoration companies. If the graphics and text are old, dirty, discolored, damaged or deformed, or the lighting display is incomplete, they should be updated, repaired or dismantled in time. If they are expired and have lost their use value, they should be dismantled in time.

Article 15: Encourage the use of new materials, new processes, and new technologies to make store signs. Store signboards should be light in form and try to avoid blocking the building facade and affecting the architectural style.

Regulations on the Management of Shop Signboard Settings: Specification Control

Article 16 The specifications of store signboards must be coordinated with the building, so that they are consistent with the building and adjacent store signboards. Harmony.

Article 17 When setting up a regular store sign on the first floor, the lower edge should be aligned with the door head of the first floor and the upper edge should be less than 20cm aligned with the window sill line on the second floor. The height of the store sign must comply with the unified design standards.

Article 18 The distance between the outer edge of a store sign and the exterior wall of a building shall generally not exceed 150cm, and that of buildings with corridors shall generally not exceed 30cm, and shall not occupy public space or affect the public space. *Benefit.

Article 19: Any building used as an office building shall not set up signs or signs on the floor of the building. One sign per floor shall be implemented, and multiple units shall be considered together and set up uniformly.

Article 20 The maximum height of the font on a store sign shall not exceed one-half of the height of the store sign.

Regulations for the Management of Store Signboard Settings: Content Control

Article 21 The content of store signboards shall be consistent with the name approved by the industrial and commercial department. The name, logo and color of store signboards shall generally Implemented according to the standards specified by the enterprise (industry) image recognition system. To set up nationally unified signboards, trademarks, and logos, relevant valid certification documents are required.

Article 22 The characters, Chinese pinyin, and measurement units used in store signboards must be based on the national common language and characters. The writing must be standardized and accurate, without typos, traditional Chinese characters, or variant characters. , missing words. Written store signs and traditional time-honored store signs that contain traditional Chinese characters, variant characters, or ethnic characters must be equipped with standard Chinese character sub-signs in a conspicuous position. The Chinese Pinyin in store signboards must be written correctly according to the "Hanyu Pinyin Orthography". Foreign characters in store signboards must be used in conjunction with Chinese characters, with Chinese characters placed in the main position.

Article 23 If it is necessary to set up commercial advertising content such as service text, graphics, and phone numbers, the license shall be charged as commercial outdoor advertising and store signboards.

Regulations for the management of store signboards: color tone control

Article 24 The color treatment of store signboards is based on the principle of one street, one product. Well-known companies with corporate identification systems can use colors in accordance with their specifications if they issue relevant valid certificates.

Article 25 The facades of newly built or renovated street-facing buildings, main streets, key areas, night-time stores and streetscapes shall be renovated, and the store signboards shall be set up in conjunction with the night scene lighting. Facilities should be designed, constructed, and used simultaneously to achieve the visual effects of beautification during the day and lighting at night, in line with the requirements of green lighting, energy conservation and environmental protection, and night lighting by using external lights is not allowed.

Article 26 Store signboards shall not use cumbersome or low-level background patterns, and must be simple, elegant, elegant and coordinated. The store signboards on the same road section should be set up with coordinated background colors, concise and bright, and reflect the modern urban style and urban cultural environment.