Selected planning of the company's anniversary celebration in 222

In order to ensure the effectiveness of our efforts, it is often necessary to make an excellent plan in advance, which can clearly define a general direction for an action. So what kind of scheme is good? The following is the "Selected Planning of the Company's Anniversary Celebration in 222" compiled by me for your reference only. Welcome to read this article. Selected planning of the company's anniversary celebration in 222 (I)

I. Scope of participants

1. Leaders of municipal branches and marketing managers at all levels throughout the system.

2. salesmen: old salesmen and short-listed salesmen in the X-anniversary competition.

3. Customers: representatives of key customers and customers who give back for the X anniversary.

II. Purpose of the party

1. Celebration of the X anniversary.

2. Be grateful to employees, commend advanced employees and enhance the cohesion of China Life employees.

3. Be grateful to customers and cultivate more loyal customers.

4. Show corporate culture and corporate image to the society.

5. The employees and customers of the company * * * back to verify the development course of xx National Life for X years, and appreciate the hardships and joy of starting a business and developing.

With gratitude as the theme, all the audience will be moved at last.

Third, the form of the party

1. The theme of the marketing X anniversary celebration party is gratitude, which is grand and warm, rich in connotation and cultural background. The content should be deeply rooted in people's hearts and make the audience resound, which fully reflects our company's good corporate culture and the mental outlook of employees.

the whole party is based on the company's growth, with the marketing X anniversary as the main thread. It is divided into three periods, namely, "Entrepreneurial chapter, development chapter and prospect chapter". Each chapter begins with a poem recitation for employee representatives (X names) describing the company's operation and characteristics at this stage, followed by performances with strong ornamental performances such as song and dance, folk art and acrobatics, interspersed with "xx National Life X Year Outstanding Contribution Management Award".

2. In addition to hiring professional or well-known actors, outstanding programs should be selected from our marketing staff at all levels, and customer representatives (about X) should be invited to perform programs, and the program content should be as relevant as possible to the theme of the party.

In addition, X insurance family members should be invited as mysterious guests, including X family members of managers, X family members of salesmen and X family members of team leaders. The host interviewed the family members on the spot, and the family members told the touching stories of their family members' employment, or indirectly realized the hardships of insurance industry, and supported their families in insurance industry for the benefit of society.

3. Award setting: (subject to the competition scheme)

Outstanding contribution management award manager X section chief X manager X section chief X section chief X group training X.

outstanding service award, top x for old salesmen, top x for newcomers and top x for competitions.

the top x in the number of awards for loyal customers, the top x in the premium payment, and the top x in the premium payment.

4. At the party, each participant should be provided with light sticks, clappers and T-shirts of different colors to fully create a warm atmosphere; All the performers in the show wear professional costumes and stage makeup.

5. Please ask the media to record and report the whole party and broadcast it on TV. Selected planning of the company's anniversary celebration in 222 (II) < P > I. Pre-preparation for the event

1. Employees are required to know the time when the company was established and the achievements made in the past few years, not only to understand, but also to be able to preach and speak with pride; Be able to practice in the morning, afternoon and evening.

2. The meeting requirements of this activity are that the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers, which must be very eye-catching.) The whole layout of the venue should have a strong visual impact, and the music at the venue is mainly enthusiastic. The morning meeting must be motivated and transferred to the enterprising spirit of employees.

3. Classification of invited customers: hardcore customers (who come to work in the fraternity) and new customers (referrals of old customers); Pre-heated and mature resources such as popular science collection) Stop serving customers (with good effect).

second, the purpose of the activity

1. Through this activity, we will fully display the corporate culture and strengthen customers' confidence in the enterprise and products, so as to explore the introduction.

2. With the help of grand scenes, we will provide a better platform for the referral of old customers.

3. Through the atmosphere of the site, increase the policy of buying and giving away sales, and achieve a high proportion of sales.

III. Theme of the event

A large-scale celebration to warmly celebrate the X anniversary of xx.

iv. Activity flow

1. Before the meeting, put more corporate cultural films such as xxx Corporate Culture and 2xx Review.

2. Warm-up: Large-scale dance performance, the program should be graded and transferred to the atmosphere of the whole venue.

3. Introduction.

4. Introduce the guests.

5. Speech by company leaders.

6. Speech by local leaders (can be replaced by typical customers).

7. X festival performances (customer performances, employee performances, employees and customers performing together). It is best to interpret the story between customers and employees on the spot, and present the corporate purpose of "respecting heaven and loving people" in a new form. )

8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers are selected, and leaders take the stage to issue certificates, take photos, host interviews, and customers' speeches)

9. Keynote speech (expert lecture).

1. Announce preferential policies.

5. Setting of prizes

1. All customers who come to the event site will be given a small gift (the gift depends on the preferences of local people)

2. Set the prizes for products purchased on site, increase the policy of buying gifts, increase the lottery of customers who buy products, and attract customers by drawing grand prizes.

VI. Highlights of this association (inviting words)

1. This activity is an unusual celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the Marketing Group in the past five years, but also bring the latest international cutting-edge health care knowledge to the university, and you will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.

2. This activity, with high specifications, is the highlight of Changsha's elderly health care this year.

3. Corporate member groups will be invited to bring you wonderful talent shows for the elderly, interpret the health beauty of the contemporary elderly, and set up a brand-new model of elderly life.

4. Leaders of the Organizing Committee of Quality of Life Control Project visited the site, participated in activities and answered questions.

5. Authoritative experts will make a special trip to give a keynote speech to bring you the latest knowledge.

6. All the old friends who take part in this activity will get a "souvenir".

7. There are many wonderful performances at the event site, and the gifts and prizes are rich and varied.

8. The series products of Huixiao Group are rewarded with unprecedented preferential treatment, winning numerous prizes and being lucky. Customers can participate in various lottery ways, and the grand prize of 1, yuan is dedicated and exciting. Selected planning of the company's anniversary celebration in 222 (III)

The company has established its xx anniversary, looking back on the past and looking forward to the future, enhancing the cohesion of the company and further creating an excellent corporate culture. Therefore, it is necessary to vent this corporate culture through an anniversary celebration. Therefore, xx Celebration Company was invited to take charge of the whole celebration. The planning scheme was planned by the anniversary celebration planning company, and it was carried out with strict reference to the activity planning scheme. After the event planning, packaging and image enhancement, during the guests' experience of participating in the whole celebration, they were able to arouse the guests' * * sound in terms of business philosophy, corporate culture, honesty, corporate image and business model, leaving a profound and perfect impression.

The planning scheme of this anniversary celebration is different from the new product launch site planned by xx new product launch planning company. There is no need to release new products, but simply celebrate and do not need to do any promotional activities. The theme of the 5th anniversary celebration: Time makes gold, sincerity makes glory

The growth of the 5th anniversary of the enterprise has gone through trials and tribulations, and vividly shows the hardships and achievements of X years. It is the consistent adherence to the business philosophy of "sincerity" that has finally forged a solid cooperative relationship with customers and achieved the glory of each other's careers.

activity overview

2xx, x, x, x

xx: xx-xx: xx guests sign in in the morning, and the employees of the X activity execution company are responsible for the reception of the guests.

at noon, XX: XX —— XX: All staff, customers and leading guests * * * have the same luncheon.

at noon, xx: xx —— xx: xx enterprise annual meeting.

xx: xx-xx: xx thank-you dinner and performance in the evening. The performance is planned by X event planning company.

Location of the 5th anniversary celebration

(1) International Conference Center of XX Hotel-luncheon.

(2) International Hall, X Building, XX Hotel International Conference Center-Conference.

(3) Building X of XX Hotel International Conference-thank you dinner and performance. Selected planning of the company's anniversary celebration in 222 (IV) < P > 1. Purpose and significance < P > It is a rare opportunity to take this opportunity to enhance corporate visibility and vigorously build corporate and brand image. With the help of the activity platform, publicize that General Manager xx won the "China mba Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional exchange between the company and the target members of the club, lay the foundation stone for the club to be established soon, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for xx Modern City, so as to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx Company and xx City.

second, the theme and slogan

main slogan: gathering modern business heroes online-the slogan adopted echoes the promotion theme of xx Modern City, highlighting the distinguished position of the participants in the modern business world and proving that this is an elite gathering.

reference slogan:

1. the source of concentration of business heroes.

2. remould modern business manners.

III. Time

2xx years x months x days (to be finalized).

venue: xx golf course, xx hotel (press conference and fraternity venue).

IV. Object and scale of activities

The main target of this activity is high-level people who are outstanding in xx business circles and customers who have the ability to spend and buy. In order to play the role of media and oral communication, a necessary number of journalists and the owners of the projects developed by the original xx company (such as xx Bay, xx Garden, xx, etc.) are invited.

1. xx business leaders (number).

2. Intended major customers (number).

3. Owners of xx Bay (number).

4. Media reporters (number).

5. Employees of xx Company (number).

6. Agency staff (number).

total: several people

V. Organization and materials of the event

The event arrangement is roughly divided into three parts, namely, a press conference in the morning, a golf tournament in the afternoon and a banquet in the evening. Various forms and rich materials.

1. In order to improve the authority and expand the influence, it is proposed that xx Entrepreneurs Association should be the organizer and xx Company should be the organizer.

2. This activity is aimed at xx business leaders, prospective customers, owners, friends of news media, staff of developers and employees of agency companies;

3. The activities are carried out in three forms: press conference, outdoor golf competition and friendship banquet.

A. Press conference: the leaders of xx Entrepreneur Association are invited to give speeches, and the representatives of developers review the achievements of the enterprise in X years, and introduce xx project and xx club. It is proposed to invite authoritative people with experience in establishing famous clubs in Guangdong or celebrities belonging to a club to talk about the club.

B. Golf Tournament: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce competition of swing competition, participants deepen friendship, promote exchanges and enjoy the charming scenery of xx Mountain. All participants who are interested in golf can sign up for the competition if they are interested in big customers. This tournament is intended to pave the way for the establishment of the club and the sales of the project.

C. Friendship Banquet: The purpose of the banquet is to close the emotional distance in a simple atmosphere. At the banquet, the awards will be presented by the business leaders' competition and xx projects will be recommended. Members of entrepreneurs' associations, media reporters and other participants freely communicated at the meeting.

4. The general process of the activity is as follows:

Participants report (xx Hotel) → press conference (speeches by leaders of xx Entrepreneur Association, speeches by representatives of developers, Guangdong Guest Club, xx Hotel) → noon work and rest (xx Hotel) → golf competition (xx Golf Course) → networking banquet (leaders' summary statement, banquet and get-together, and awards and project recommendations are interspersed in the above activities.

VI. Organizational Channels

The main organizational channel of this activity is the way that XX Entrepreneurs Association sends a letter to call members to participate, and other ways are supplemented.

1. In the name of xx Entrepreneur Association, issue the concept building book and invitation letter of this project to members of the association and media reporters by direct mail;

2. The developer invites its business friends and customers in xx Bay by letter or telephone.

VII. Publicity methods

This activity mainly selects xx, a famous magazine in the real estate industry, and xx Morning Post, a newspaper with the largest circulation and the greatest influence in xx, and carries out effective promotion in combination with on-site promotion of TV programs.

1. Pre-event publicity:

A. xx publishes an event preview, introducing xx Company, its general manager "China mba Hero" and xx Club in a soft form, with emphasis on ... Modern City.

b, combined with the project image publicity, the back edition of xx Morning Post published a notice, with a brief introduction of ... General Manager and ... Modern City.

c, distribute the sales brochure and invitation letter by direct mail.

2. On-site promotion:

a. Press conference: state performance to prove the strength of the enterprise; Guangdong guests mobilized participants to join the fun. The site layout is festive, solemn and magnificent, which is combined with the cultural heritage of the enterprise. Business leaders introduce projects and clubs.

b, golf competition: the ball field passes through the arch, hanging events and clubs.