Slogan writing courseware

Special review for senior high school entrance examination: drafting couplets, advertisements, slogans, etc.

Problem-solving skills

1. The essentials of writing couplets

(1) words are equal. This is the most basic requirement of couplets, so as to be neat, symmetrical and balanced, giving people a visual aesthetic feeling.

(2) The structure is the same. Couplets require subject-predicate to subject-predicate, verb-object to verb-object, juxtaposition and so on.

(3) Part of speech is relative. The parts of speech of the words corresponding to the upper and lower conjunctions should be relative (the same), that is, noun to noun, verb to verb, adjective to adjective, numeral to numeral, function word to function word, etc.

(4) flat and flat. The words in the corresponding positions of the upper and lower couplets should be "flat". The last word of the upper couplet must be flat tone, and the last word of the lower couplet must be flat tone. But under normal circumstances, the requirements for candidates' level play are not so strict.

(5) Semantic relevance. This is the embodiment of the inherent beauty of couplets, which requires that the meanings of upper and lower couplets must be interrelated. The content association of couplets can be divided into three categories: positive couplets (the contents of the upper and lower couplets are similar), negative couplets (the contents of the upper and lower couplets are relatively opposite) and line couplets (the contents of the upper and lower couplets are coherent).

2. Writing skills and standards of advertising words and slogans.

The flexible use of (1) rhetoric.

1 duality. Such advertisements and slogans are catchy to read, aesthetic and easy to remember. Such as: cherish life and stay away from drugs; ② Contrast. Through sharp contrast, it gives people a deep impression and enlightenment. For example, the advertisement of Xinfei is not as good as that of Xinfei refrigerator; 3 metaphor. Make it lively. Such as: Putonghua-a bridge between 65.438+300 million hearts. 4 ask questions. It is convenient to arouse people's thinking and enhance their appeal. Why is blood thicker than water? Because there is love in it. (blood donation) 5 times. Emphasize and highlight the characteristics of the object. Such as: thomas lee, thomas lee, different. (Shampoo) 6 Puns. Increase the level and richness of performance, the text is simple and profound, and the aftertaste is endless. Such as: Xtep-unusual feeling. (sports shoes)

(2) Imitate idioms (idioms, poems, famous sayings and epigrams).

It has a new meaning and is conducive to rapid spread. There are thousands of people looking for her. You can get as many degrees as you want. (temperature controlled refrigerator); There are no mosquitoes in silence. (Mosquito-repellent incense advertisement)

(3) Using homonyms skillfully.

It can have the effect of love at first sight. Such as: endless cycling (cycling); Life can be better (beautiful air conditioning).

(4) Standards to be compiled.

(1) specific content, clear direction: it must be specific and clear, so that people can understand it at a glance and cannot be vague. (2) Concise, simple and clear: the language should be highly concentrated and as short as possible. (3) The idea is novel and creative: we should strive to make the content eye-catching and easy to remember.

④ The tone is cordial and warm, full of humanistic care: we should take "beauty" and "goodness" as the personality goal and try our best to arouse people's potential virtues.

Case analysis of test sites

(20 14 Beijing) Yueyang Tower is one of the three famous buildings in the south of the Yangtze River. Fan Zhongyan's Yueyang Tower made it famous all over the world. The following is a couplet about Yueyang Tower. Fill in the words in the horizontal line in turn to complete the couplet. The correct one is ().

Going to Laofan for a thousand years, first _ _ and then _ _, several generations can take care of the world;

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

A. The joys and sorrows of the 800-mile Great Lake

B.800 Li of Leyou Great Lake

C. Great Lake of Happiness and Sadness, 800 Li

D. Aule 800 miles Great Lake

This question is examined in the form of multiple-choice questions, which reduces the difficulty. According to "The Story of Yueyang Tower" mentioned in the title and the words "Le" and "Worry" in the couplets, we can easily think of Fan Zhongyan's famous sentence "Worry about the world first, and then enjoy the world", that is, "Worry about the world first and enjoy it". From this, we can draw a conclusion that the two words in the upper part are "Le" and "Worry" in turn, which can be defined as item B. If you are not at ease, look at the phrase "Great Lake 800 Li" after item B, and the parts of speech are "Great Lake" (noun) and "800 Li" (quantifier) in turn, and "Old Fan" (noun) and "1000 years" in the upper part. So choose item B.

Reference answer b

(20 14 Dongying) On June 5th, World Environment Day, on the occasion of World Environment Day's arrival, the class held a comprehensive learning activity of "Life and Air". Please design an activity: write a public service advertisement in connection with reality.

This is the drafting of a public service advertisement, which can be combined with several standards mentioned in the previous "problem-solving skills". The purpose of this topic is to carry out the propaganda activities of "Life and Air" and call on everyone to care for the environment, so as long as it is related to advertising words, the language should be concise, eye-catching and targeted.

For example: ① You pollute the air, and the air pollutes you. ② Green is the food of life, and air is also the food of life. (3) How terrible it is for a person wearing a gas mask to breathe in this world!

(20 14 Guang 'an) On May 19, the 4th China Tourism Day was held in our city. Please draw up a slogan for this tourist day in our city to attract tourists from all over the world.

This question examines the drafting of propaganda slogans. Pay attention to when writing: the content revolves around the theme; Concise sentences; It should have propaganda function. It's best to use rhetoric, or write dialogues to make them catchy. Another point of this topic is to grasp the regional characteristics, natural landscape and cultural features of Guang 'an for publicity.

Examples of reference answers: exploring Xiaoping's footprint and entering colorful Guang 'an; Famous mountains and waters, Tianan and Guang 'an; Dreaming of Xiaoping's hometown, his heart is mountains and rivers; Charm is the last word-welcome to Guang 'an!

First, couplets

1. The following couplets do not correspond to the characters ().

A. Clusters have a lot to offer, which connects China and foreign countries. Set an example for generations, save the gods, and combine Tao with Kun. -ode to Confucius

B. where to call the soul, there are still three herbs; At that time, Xiang Liu should know Nine Songs. -Ode to Qu Yuan

C. two watches and one pair, pay attention to three things; Six feet stand out, and weeds become floating feet for thousands of years. -Guan Yu Song

D. stand tall and keep the heart of the past and the present forever. -ode to Wen Tianxiang

2.(20 15 forecast) Among the following groups of couplets, the antithesis is not neat ().

A. Part I: Wind-born swordfish Yue Long Part II: Moonlight, Castle Peak, Pine and cypress.

B part one: get drunk with the spring breeze and be the moon; part two: support the old tree protection pavilion.

C part I: charming and prosperous underground part: bright sunny days in Kyushu.

D. top link: two or three stars fall on the chest: 100,000 peaks walk on the soles of your feet.

3.(20 14 Yinchuan Helan No.4 Middle School Simulation) Delete the first couplet of the following couplet to make it neat. The first part: Gou Youheng, why do you have to sleep in the middle of the night and get up at night?

Bottom line: the most useless thing is to be frozen for ten days a day.

Change the uplink: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

4.(20 15 forecast) The couplets at the bottom of the following couplets are obviously untidy, please modify them to meet the requirements of couplets.

The first part: Climb high and see the mountains, rivers and green Qian Fan.

Bottom line: indulge in wine songs, enjoy warm days and melt mud and spring trees.

Change the bottom line: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

5. Complete the following couplet questions as required.

(1) Part I: Concentrate on reviewing the senior high school entrance examination.

Downlink: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

(2) One day, Xiao and Dai Shulun came to a place called Baidian and saw a white cock crowing with its neck held high. Shi Ying Jr. casually chanted, "White chickens crow white shops." His name is Dai Shulun. Dai Shulun walked and thought, but he couldn't think of a word. When the sun sets in the west, they come to a place called Huangcun, and suddenly they see a yellow dog. Dai Shulun had a brainwave and made a couplet: "_ _ _ _ _ _ _ _ _ _ _ _ _ _"

6.2065438+September 25th, 2003 is the 32nd anniversary of Lu Xun's birth/kloc-0. Class 9 (2) of a middle school organized all students to visit Lu Xun's former residence. The following couplets were written by students in this class in memory of Mr. Lu Xun. Please finish the next couplet.

The first part: people are as light as chrysanthemums and bear moral responsibility.

Downlink: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

7. Read the following materials and complete this couplet.

Material: Li Bai is the most roaming master. At the age of 25, he went to the countryside with his sword and left his relatives for a long trip. He traveled all over the motherland until he died at the age of 62. In "Dream on Mount Tianmu", he said: "My heart and my dream are in Wu Heyue, and they cross the mirror lake on a moonlit night." Du Fu (Du Gongbu) spent his whole youth roaming. After he climbed Mount Tai, he wrote the most famous poem "Looking at Yue". After Liu Zongyuan was demoted to Sima in Yongzhou, he sent his love to the mountains and rivers, traveled to places of interest in Yongzhou, and wrote famous articles such as The Story of Xiaoshitang. Lu You (Lu Fangweng) traveled all over Sichuan when he was an official, visited almost all the places of interest and wrote many famous sentences.

The first part: Liu Sima was demoted to Youshitan, Yongzhou.

Downlink: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Second, advertising.

8. "Umbrella" and "crutch" are common items in life. Please choose one and write an advertisement for it. Requirements: no more than 20 words.

9.(20 15 forecast) Xiao Yong and Xiao Qiang came to a billboard and saw such a public service advertisement: "The earth is my home, please take care of it!" Xiao Yong thinks there is something wrong with this advertisement. His reason is: since it is "my home", what reason is there to "please others" to care about it? Xiao Qiang thinks this is reasonable. Later, Xiao Yong had a brainwave and changed only one word. Xiao Qiang nodded and said it was great. Can you tell me how Xiao Yong has changed? What is the reason?

10.(20 14 Chongqing No.1 middle school simulation) At the Spring Festival party of the Year of the Horse, an affectionate song "Where has the time gone" was warmly welcomed by the audience, and "cherish" and "gratitude" quickly became the hottest words on the Internet. The following is the most touching public welfare short film of "Family" selected by the Internet. Please write a suitable advertisement for short film 3. Video 1: A mother from Taiwan Province Province is far away from home for the first time to a strange country. She can't speak a foreign language just to cook chicken soup for her daughter who just gave birth in Venezuela. She flew alone for three days, changed planes many times, had no food, and because the medicinal materials were misunderstood by the customs, she finished this paranoid and fearless way of looking at women.

Advertising language: a bowl of ordinary chicken soup, a motherly Qianshan.

Short film 2: My son takes his father with Alzheimer's disease out for dinner, and there are two jiaozi left on the plate. In front of a table of friends and relatives, his father actually grabbed jiaozi by hand and put it in his pocket. When the son saw it, he immediately grabbed his father's hand and asked shyly and anxiously, "Dad, what are you doing?" At this time, the father who forgot everything struggled and said, "This is for my son. He loves to eat jiaozi. "

Slogan: He forgot everything, but never forgot to love you.

Short film 3: My son is going on a business trip, and my old father is shivering downstairs. My son is in a hurry because he is driving a bus. Seeing his father hurriedly following, he stopped and asked him, What's the matter with you? Father said, I'll look at the door. My son is waiting for a taxi at the gate of the community, and my father is watching him at the guard. When the son turned back, the father didn't go too far at once. When the son got on the bus and turned around, he saw his father still staring at the car, getting older and older in the morning breeze.

Advertising language:

Third, the slogan

1 1.(20 14 huanggangmin concentrated learning simulation) The following sentences are slogans drawn up for different occasions, and what you think is inappropriate is ().

A. (School canteen) Who knows that every Chinese food is hard?

B. (On the lawn) The grass is growing, please don't disturb it.

C. (at the gate of the automobile transportation company) Go to work happily and go home safely.

D. (in front of the drugstore) wish customers a long and healthy life. Please come and see us often.

12.(20 15 forecast) A warning sign is hung on the street of a traffic police brigade in a city: "Overloading will lead to rollover and death. Never take an overloaded car. " Remind everyone to pay attention to traffic safety. The public's reaction to the warning language is scary and a bit excessive. After reading it, they were filled with panic. Please write a euphemistic warning around the center of this warning in a rhetorical way.

13.(20 14 Dongtai innovation school simulation) In order to encourage more students to participate in the "study hard, study hard" activity, the monitor is responsible for designing a publicity slogan. He drafted the first half of the slogan according to the underlined sentences in the following paragraph. Please continue to write the second half. (Requirements: semantically related to the first half sentence, with the same number of words)

The world of books is a colorful world, and keeping company with books is the greatest blessing in life. When reading a good book, we will feel happy for a while, and we often smile; Regular reading will make us benefit a lot from it all our lives and truly realize the artistic conception of "reading for happiness"

Slogan: read a good book and have fun for a while, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

14.(20 14 zaoyang simulation) a nation that forgets history is a degenerate nation, and a country that cannot correct its mistakes will eventually go to self-destruction. Today, the Japanese made the same mistake and tried to occupy the Diaoyu Islands in China. As a middle school student, please follow this example and draw up a slogan to support anti-Japanese demonstrations in major cities in the mainland.

The territory of China is indivisible.

Slogan: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Fourth, synthesis.

15.(20 15 forecast) "There are languages everywhere in life". Please complete the following two questions.

(1) Yao Ming has made great contributions to China's basketball career, and his retirement ceremony was held in Shanghai. On the background wall of his press conference, there are two striking characters: Xie Ming!

The word "Xie Ming" is meaningful. Please tell me its beauty and significance.

The beauty is:

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

__________________________________________________________________

(2) Xiaoming's trip to Guangzhou coincided with the Guangzhou Tourism Bureau collecting propaganda couplets for various scenic spots in Guangzhou. The first sentence, "Look at the yellow flowers in front of Huanghuagang, and the flowers will announce the autumn solstice", aroused Xiao Ming's interest, but he didn't come up with a suitable second sentence at the moment.

The next morning, Xiaoming came to Baiyun Temple to play. He watched the white clouds disperse and the sun rise slowly, and immediately made a bottom line:

___________________________________________________________________ __________________________________________________________________________

16.(20 14) The Spring Festival of the Year of the Horse is coming. "How to spend the Spring Festival this year?" "What new year goods should I buy?" "How to eat New Year's Eve?" It has become a hot topic in the streets. This year's taste is different from previous years. "Thrift for the New Year and put an end to waste" has become the key word of this year's Spring Festival. From the central government to the local government, thrift is strongly advocated and extravagance and waste are opposed. Now, we will carry out a comprehensive Chinese learning activity around this theme.

(1) In order to encourage people to spend a happy, thrifty, safe and harmonious Spring Festival, Ningbo News Network and oriental hotline collected publicity slogans for the Spring Festival from the general public. Please try to write one:

___________________________________

_______________________________________________________________________

(2) Speaking of thrift, Li Ming remembered a couplet in Zhu Xi's family instructions: "It is not easy to think about a porridge and a meal; _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Please help him choose the correct answer from the following four options according to the knowledge of couplets, and explain it from the perspective of couplets.

A. a little

C.a little. inch by inch