Wenchuang product design concept

The design concept of the Forbidden City Wenchuang products has the following points:

1, not simply copying the collection, but studying the information and life needs that people need today.

2. Dig the connotation of the collection, find the connection point with today's social life, and influence people's lives with culture.

3. Keep tracking and using advanced scientific and technological means to pursue unlimited communication skills.

Related measures:

1. Wenchuang products should focus on meeting the cultural needs of consumers, and the development of Wenchuang products should take the interests of consumers as the starting point.

2. Develop cultural and creative products purposefully and in a planned way, and don't blindly pursue quantity.

3. Establish a creative team with innovative ability and spirit to improve product quality.

4. Pay attention to the cultivation and selection of cultural and creative product development talents, and establish a comprehensive talent team with solid professional foundation, keen market sense and good operation and management.

Extended data

The cultural and creative products of the Forbidden City are usually commemorative products, but if the products themselves are not practical, it is difficult to arouse consumers' hot discussion, and even if they are bought home, they will be idle in the corner. However, if the product itself has a strong use value and can be used in daily life, such as pens, USB flash drives, mouse pads and so on. It will be very easy to integrate into users' lives and achieve the role of spreading culture.

The design and development of cultural and creative products must combine the regional and cultural characteristics, and apply the cultural symbols and cultural connotations of the Forbidden City to the design, which is a reinterpretation of China's traditional excellent handicrafts. Its products must dig deep into the unique Forbidden City culture and combine with it to stimulate consumers' desire for consumption.