Planning scheme of hairdressing shop activities

In order to ensure that things or work can be carried out correctly, it is necessary to make a plan in advance, and the content and form of the plan should be carried out around the theme, and finally achieve the expected effect and significance. How to write a plan to better play its role? The following is the planning scheme of hairdressing shop activities I collected for you, for reference only, and I hope it will help you.

1, send a haircut card to give back to old customers.

All customers who are big heads in our store will be presented with 6 tailor-made cards (validity period 1 month) to attract passengers and increase the number of passengers in the store;

2, perm 0 yuan, reverse film to take home.

Customers who buy plastic sheets in the store will be given a 1 perm, such as a set of plastic sheets from 380 yuan and a perm worth 280 yuan, which can stimulate customers to do perms, enhance the popularity of dyeing and perm in the store, and bring more passengers to the nursing department;

Three, three people, free.

Stores can launch multi-person activities on appropriate holidays, 1 person is free, which is beneficial for customers to walk together and introduce each other.

4. Marketing Alliance

Make some free (or ultra-low-cost) emotional cards for neighboring units in different industries (such as beauty salons, cosmetics stores, brand clothing stores and other places where groups with spending power often appear).

5. Lottery activities

All new and old customers who often come to the store can enjoy the year-end lucky draw, or festivals, celebrations and other names, and the winning rate in the lucky draw box must be high (free haircut, 20% discount on dyeing and perm, free blackhead removal for 3 times, etc.). )

6. Give a nursing suit after dyeing.

For customers who want to dye their hair, we can suggest that they make our designated hair dyeing package and then give them a nursing package. For example, there is a perm and dye in 88 yuan, which is also the lowest price in 88 yuan. If it is dyeing+dyeing, it is 176 yuan. This is to immediately advise the customer to make a hair dyeing package of RMB 65,438+098, as well as a nursing package that is worth giving away from 88 yuan, which is equivalent to a full-head hair dyeing.

7. Cooperate with nearby supermarkets and hypermarkets.

Reach an agreement with the person in charge of the mall. Customers who buy a certain amount of goods in the mall can get a haircut and get rid of their blackheads in the hair salon with the receipt.

8. Valentine's Day activities

Shops can offer beautiful couples hairstyles on Valentine's Day and give them politely (such as chocolate+roses, etc.). )

9. Time-sharing promotion method

Shops can come to the store for free haircuts (or ultra-low discount activities) at certain times of the day to make up for the zero income from the cold time in the store. For example, from 10 to 15: 00, the haircut is free every day, but the shampoo fee is paid as usual (or the haircut only accepts activities such as 7 yuan (simple Chinese washing+haircut) to attract customers) to give economic benefits in leisure time;

10, send a photo for modeling.

By giving young customers big stickers, they can be attracted to make different shapes, thus guiding consumers to spend crazily.

1 1. Recharge milk.

If customers recharge a certain amount in the store, they can give away a box of milk, so that customers can feel that the promotion activities in the store are real, and they can make profits for customers instead of simply giving away their own items in the store;

12. Customers come to the store to wash their hair 15 times a month, and they can also get a free perm.

Through such promotional activities, several purposes can be achieved.

(1) We can set the price of free perms at 300 to 500 yuan, so as to change customers' future consumption habits and improve their consumption level.

(2) Shorten the consumption cycle. Customers may have their hair permed once every three months, but because of the free perm in the store, the perm cycle is shortened, so they change to perm their hair once every two months.

(3) Old customers bring customers. The activity design is not limited to washing your hair by yourself. A customer washes his hair less than fifteen times a month. Therefore, old customers will bring friends and family to the store to wash their hair, and these people will become new customers.

13. Customers with perms care and dye their hair on the same day and enjoy the preferential package.

A set of all-round romantic lossless perm original price ss yuan+beauty hair dye original price X yuan. The original price of ginger therapy is xx yuan package discount.

B set of universal romantic lossless perm original price X+ginger hair care original price X package discount

14, hair-cutting card discount card activities:

Wash, cut and blow the card three times, the special price is X yuan, and the film worth X is sent once. Anyone who buys VIP on the same day can buy a beautiful youth hair dye for only X yuan (excluding washing, cutting and blowing, valid until the day of the month).

15, stored-value card preferential scheme

Copper card VIP:

The stored value is 1000 yuan, and the actual consumption amount is 1200 yuan.

Silver card VIP:

The stored value is 1600 yuan, and the actual consumption amount is 20xx yuan.

Gold card VIP:

Stored value 3000, actual consumption 4000.

Platinum VIP:

The stored value is 5000 yuan, and the actual consumption is 7200 yuan (only 10 consumer).

16, recommended points reward activities.

For members who are already in the store, you can advertise that any customer who introduces them to the store will report the card number and name of the member and enjoy the corresponding discount immediately. Moreover, members can also get points. The more points, the more benefits members enjoy. This can stimulate old customers to bring new customers, become shop assistants and realize inaction sales;

17 Thanksgiving Promotion

For the members of the store, members can bring their relatives to the store to do hairdressing projects (except some high-consumption projects) on Father's Day, Mother's Day or Children's Day, and they can enjoy free, so that the store is full of human feelings and wins word of mouth;

18 free trial promotion

Free trial promotion is a promotion method launched by hair salons to attract new customers or develop new projects, so that customers can feel the consumption first.

How to use it: the hair salon will gather customers with certain needs and give them free trials at the specified time, so that customers can experience the effect of cultivating customers to become main customers first. Then make the next free trial and then enter the next cycle.

19, consumption incentive promotion

Consumption points are a method adopted by hair salons to give back to old customers, so that old customers can get some gifts from hair salons after spending a certain amount, so as to promote customers to continue spending and bring them a kind of spiritual comfort.

How to use it: hair salons should first set certain points, so that a certain number of consumers can get certain points, and then they can get products, gifts, treatment courses and so on. Give them away in the store, and they can also participate in other preferential activities.

Special note: the amount is not necessarily too high, and it can be a small rebate or a large rebate.

20. Number of promotions

Frequency promotion is a change of the most regular promotion in hair salons, and it is an incidental promotion after customers consume, which makes customers feel more discounted and can stabilize people who will become old customers of hair salons.

How to use it: A hair salon can set up a hairdressing program designated by the hair salon for free after the first haircut, and it is free after the first haircut, and several times it is a promotion segment.

2 1, discount promotion

Discount has always been an important means of business promotion, which has a strong role in attracting attention and stimulating the desire to buy, and has immediate effects.

Usage: Discount promotion is the most commonly used promotion method in hair salons. In view of this promotion method, hair salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.

Zhengzhou Biaobang Beauty Salon School specially reminds: When the hairdressing salon sells at a discount, if the business project is the lasting project and basic guarantee project of the beauty salon, try not to discount, but try to give customers appropriate discounts on the development projects or supporting products to promote consumption.