What is the general process of vi design?

First, the preparation stage: set up a VI design team to understand and digest VI, determine the basic form of VI design, and collect relevant information for comparison. The VI design team is composed of people with their own strengths.

Second, the design and development stage: VI design generally includes two parts: basic part and application part. Visual recognition system is divided into two aspects: basic element system and application element system.

Third, the feedback correction stage.

Fourth, research and error correction feedback.

Verb (abbreviation of verb) is modified and finalized. After VI design is basically finalized, extensive research is needed to test the details of VI design through a certain number of information feedback from different levels of research objects.

VI. Compilation of VI Design Manual.

The basic element system of VI design strictly stipulates the logo, Chinese and English characters, standard colors, corporate logo patterns and their combination forms, which fundamentally standardizes the basic visual elements of enterprises. The basic element system is the core part of the corporate image and the basic element system of the enterprise, including: corporate name, corporate logo, corporate standard text, standard color, symbol pattern, combined application and corporate slogan.

Basic principles of extended data

consistent

In order to achieve the consistency and coherence of corporate image external communication, we should use unified design and unified mass communication, improve visual integration design, personalize, clarify and order information and understanding, unify images in various forms of media, and create a unified corporate concept and a storable and transmissible visual image, so as to concentrate and strengthen corporate image, make information communication more rapid and effective, and leave a strong impression and influence on the public.

different

In order to gain public recognition, corporate image must be personalized and distinct, so the principle of differentiation is very important.

The difference is first manifested in the distinction between different industries, because in the eyes of the public, enterprises and institutions in different industries have their own image characteristics. For example, the corporate image characteristics of cosmetics enterprises and machinery enterprises should be completely different. The design should highlight the characteristics of the industry, so that it has image characteristics different from other industries, which is conducive to identification and identification. Secondly, it is necessary to highlight the differences with other enterprises in the same industry in order to be unique and stand out.

efficiency

Effectiveness refers to the effective implementation of the VI plan planned and designed by the enterprise. VI is a problem-solving knowledge, not an enterprise's decoration, so it can be operated, easy to operate, and operability is a very important issue.

In order to be effective and play an effective role in establishing a good corporate image, enterprise VI planning must first establish an accurate image positioning according to the enterprise's own situation and marketing positioning in its planning and design, and then carry out development planning on the basis of this positioning.

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