Autumn class poster-how to design the poster of "opening a shop" to be more attractive?

What strategies should be adopted in the enrollment work of educational institutions? At present, many training institutions are very keen on enrollment courses, with only one purpose, to recruit more students quickly. Popular enrollment courses include family education enrollment, activity enrollment and Internet enrollment. However, many people ignore the strategic marketing strategy, which leads to poor enrollment effect. Some institutions even spend high enrollment fees in exchange for the short-term growth of school students, but they can't solve the fundamental problem after all. Today, Xiaobian compiled forty marketing strategies for your reference.

pricing strategy

Pricing is fixed, there is no low-cost enrollment, and there is no arbitrary discount. Win the recognition of parents with cost performance and impress parents with added value.

Product positioning strategy

(1) Three eyes (one more eye was found).

(2) Find benefits faster than customers!

Understand why customers buy competitors' products. What benefits can your product bring to customers? What resources must you use?

Results-oriented strategy

To be result-oriented, it is important that the result is not the process and the effect is not the truth. By planning and setting annual enrollment and profit targets, all employees are under the pressure of sales targets.

Unique strategy

Find ways to make our products unique or first in a corner of time and space, for example, find ways to make our four core products unique locally in our words.

brand strategy

In our speech, we must emphasize that our school is a brand school, so that parents will know what to do when they mention our school.

Selling point upgrade strategy

Summarize that the products sold by the school are constantly upgrading, which can not only raise prices, but also expand sales. Our confusion is the business opportunity of others. We are always confused. We are customers. We jumped out to find a solution. We are an enterprise. What problems customers have after buying are selling points.

Value strategy

Understand the problems or courses that parents are most concerned about, and provide them to parents at low or free. Collect customers first, and then earn money from parents by core courses. If the winter vacation class is not easy to recruit students, it will be sent to the winter vacation class when applying for the spring class and the autumn class.

One-degree strategy

Parents trained to 99 degrees in the school brought them here and burned them once, which facilitated the transaction.

Mixed selling point strategy

Understand the selling points of opponents, and provide parents with reasons why they must come to our school through one-to-many promotion.

Cross-industry enrollment strategy

Look for other children's industry cooperation related to their own teaching products, and use the platforms of both parties to carry out * * * cooperative sales.

Speed leading strategy

The speed of strategic adjustment should be fast, and resources under different frameworks should be discovered earlier than competitors and integrated at the first time. Summer enrollment begins in May.

Point of sale conversion strategy

The selling point of personnel should focus on what benefits we can provide for parents and children (benefits that competitors can't or don't have), rather than just focusing on transactions.

Golden diamond strategy

Use activities to create emotions and increase the chances of reaching a deal.

Redefining policy

Organizing student activities must package and highlight the significance of the activities. Continuous activities can achieve high turnover rate. In other words, the same thing is more attractive and acceptable.

Blue ocean strategy

Adding intangible value-added products to tangible teaching and activities and mixing them together will form a unique blue seafood, such as outdoor classroom activities.

Brainstorming strategy

Let all employees sit together and summarize different selling points to form a speech, and all employees will give a unified speech.

Strategies for coping with key parents

There are always several influential parents in a class or a school. As long as we deal with these people, we can deal with the parents of a school.

Creating momentum marketing strategy

Focus on sales time to take all-round publicity to create momentum for new products and let more parents know about the products.

Skin sticking strategy

We will drive wherever our opponents drive. Take the strategy of high quality and low price, and give the other party's core to customers. Absorb the resources of other customers and even excellent employees.

Cutting marketing strategy

Start from the weakest corner of your opponent's time and space, and intercept all your opponent's customers with fist products.

Strategies for Cultivating Hard-core Parents

Cultivate die-hard parents, let them become your volunteer propagandists, send blessings and gifts at festivals, invite them to attend the annual meeting to award prizes and distribute gifts.

Strategy of borrowing big fish ponds

Cooperate with a big businessman to raise fish in his fish pond to find customers.

Reputation bundling strategy

Cooperate with well-known educational brands to give customers a sense of trust, such as cooperation with chairman Niu.

Leverage career strategy

Find a small fulcrum to incite the big market, such as cooperating with the media for a large-scale event.

Selling point proof strategy

Parents can prove to their customers what they believe. Parents believe in brands, teachers, children's grades, the length of schooling, the most expensive, the first to do, famous teachers, and their own research and development. Improve identity, internal repair and outsourcing, and gain the trust of others with secondary sexual characteristics.

Advertising language design strategy

The title should be attractive, eye-catching, simple and accurate, make the other person's subconscious mind in a receiving state, and clearly and concisely locate the benefits, selling points and uniqueness of the product. The title should be the best in the world.

Advertising implantation: advertising is half knowledge and half advertising. When he wants to study, he must watch advertisements.

Advertising distortion: Practicing Chinese characters in seven days is actually seven days of courses and seventy days of practice.

Advertising channels: Choose the media or location that parents can see, and it is best to attract parents to a framework for marketing.

Advertising Bundle: Let the media or people in the region become your salesmen, cooperate with the media or merchants, and take advantage of the reputation of the media or merchants.

Trust three-channel strategy

The channels of trust are sight, hearing and feeling. Parents believe that seeing is believing and we should show and show our works and achievements. Parents believe what they believe, so let your die-hard parents speak for you. Parents believe in personal experience, so you can let your child experience it personally and solve practical problems, and you will naturally believe it.

High price strategy

Parents believe that the more expensive the better, but there must be inevitable differentiation.

Price increase strategy

Every time you charge, you should publish the price increase information. Many people will buy at a low price and have an impulse to buy without judgment.

Fool marketing strategy

Find a school fool model and tell teachers that the focus of sales is not on teaching quality, teachers and customers, but on how to sell products. Every employee is a salesman.

Win-win strategy (you, me and him)

Be sure to let the people you work with take advantage, so the principal should be willing to give up.

Immediate reward and compensation strategy

99% people have feelings about the present benefits or what they have lost, but they have no feelings about the ten-fold advantages or disadvantages that may exist in the future. The headmaster should exchange his current salary for future employees and create greater profits for the school. Or the school benefits parents now in exchange for the huge profits that parents will bring to the school in the future. Whoever has the big frame wins. Prompt incentives for salespeople at present can be exchanged for future incentives and rewards. Salespeople should have low basic salary and high performance, otherwise they can only engage in administrative and logistics work.

emotional marketing strategy

The way to make parents not care about you is to make customers fall in love with you. Friendship is priceless.

Trading opportunity strategy

(1) The transaction was made at the right time to communicate with parents for the first time.

(2) When parents recognize him in this class, they will report to other subjects for a deal.

3 When communicating with your parents, the information or time should not be too long or continuous, which will not only make your appetite open, but also wait for the deal.

(4) Do a good job in mobilizing mobile packaging, and the transaction can be completed at one time.

⑤ If the registration fails, you can purchase the materials at one time.

6. If you fail to register, you can follow your parents later, or you can make a transaction.

⑦ If you fail to register, you can also make a transaction by mobilizing parents to pay attention to our WeChat platform.

8 usually do a good job of communication and renewal, and you can make a deal at one time.

Nibbling strategy

First of all, strive for exchange opportunities, build feelings and trust, nibble away at parents step by step, then finalize a subject or a registration, and then finalize a number of subsequent courses.

Conference marketing strategy

Circle your parents into a frame, tell them what they want to hear, and then attack them slowly with the strategy of nibbling.

Risk reversal strategy

If you are not satisfied with your parents' promises, you will be refunded, and I will bear your risk (few people will refund the fees).

Story marketing strategy

Stories are the easiest to remember and easier to spread. For example, Haier's fluorine-free refrigerators, Dong Mingzhu and Zhu are remembered for their stories, not for themselves. We should be able to sum up and make stories about schools and students, and learn that A can tell B the story of C.

Psychological expectation strategy

A person's satisfaction comes from his own psychological expectation, and a person's sense of loss is caused by himself. For example: the story of college students and beggars.

Don't give parents too good psychological expectations, or we will fall even worse. Don't reward the salesperson first. If you give it to them, you will quit. Dreams are used to seduce.

Reserve strategy of spare tire

Active people have choices, and if they have choices, they will be more active. There are no wrong parents, only employees who are unable to earn his money. If the customer has no problem, we have no need to exist. Parents and students don't need us, so we are worthless. Teachers must be responsible for parents' losses.

When we study marketing strategy, we should also study the essence of marketing, and we can't just do marketing. Marketing is not buying products, but selling them. Whether the product itself is good or not is not important. It is important that customers believe that the products are good. Marketing solves the problem of making customers believe. As long as the problem of belief is solved, sales will be successful. I hope that the content shared will make the principals gain something.

How about the Smart Oak English Project? My friend is a teacher, and I want to open an English training class. I don't know what this project is like. First, there is no characteristic drainage course with labor cost.

The traditional drainage class is nothing more than a real teacher's audition class, and the effect of the audition class mainly depends on the teacher's level. However, many institutions still have the problem of teacher drain, not to mention ensuring the level of teachers. The AI line of Zhi Oak is interesting, interactive, novel and low in marginal cost, which is more conducive to creating characteristic drainage courses.

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Second, the teaching effect no longer depends entirely on the teacher.

Practice has proved that not all learning modules are suitable for teachers to teach, and the most obvious one is English. English vocabulary accumulation, listening and speaking and reading are things that teachers are not good at. Is 45 minutes enough for class? Can students persist when they get home? Do parents have the energy to supervise? These modules themselves require students to remember, speak, listen and watch more! What students lack is methods! These learning modules are given to the intelligent tools of Zhi Oak to accompany students to interact in real time, and the effect is extremely obvious.

Third, I'm not afraid that the teacher will leave and take away the students.

The traditional tutor is that the teacher has been teaching in the classroom, and even some students recruit by themselves, so they naturally have deeper feelings with the students. Even if the teaching level is average, it is inevitable to meet two or three iron-fisted parents. Once full-fledged, stressed or dissatisfied with income, job-hopping will follow, and even a new institution will be opened opposite, and colleagues will become peers! With the AI of Wisdom Oak, help the organization to build an iron camp, not afraid of "running soldiers"! Take English as an example, the learning modules of words, listening, speaking and reading no longer need teachers to teach, and students' dependence on teachers will be reduced! The problem of sequelae of teacher loss has been alleviated!

Fourth, some lectures don't need to pay the shift fee.

The biggest cost of traditional tutoring is the teacher's cost, accounting for about 35% of the class fee! The headmaster thinks he pays more, and the teacher thinks he gets less. No one is wrong. The mistake is that traditional counseling relies too much on teachers! However, some contents in actual teaching don't need to be taught by teachers, so it is useless to expect teachers! In traditional English tutoring, there is a saying that "teachers supervise students to remember words in some class hours, and class fees are paid as usual"! Give such content to Zhi Oak, and the teacher will save time!

Fifth, the teacher frees up energy for more classes.

Some classes were given to Zhi Oak AI, so teachers can spare more energy to participate in more classroom teaching! In the past, a teacher could teach four classes at the same time, but now he can teach six to eight classes, and the per capita teaching efficiency has improved! Schools don't always want to recruit people! The turnover cost of teachers has been reduced! The stability of daily operation has improved!

Six, flexible design of winter and summer vacation and spring and autumn classes

Starting classes in winter and summer vacations is more to pave the way for classes in spring and autumn, with the goal of obvious effect, short class hours and students willing to pay the bill! Spring and autumn classes are the key to annual income. Either students' expansion depends on increment to make profits, or teachers are controlled to reduce costs to find profits, or course fees are increased to increase profits! If you can't guarantee that you are proficient in enrollment and drainage, if you can't guarantee that your teacher is better than other tutors, and if you can't guarantee that students won't run away when prices rise, you can choose the wisdom oak AI magic weapon! The curriculum is flexible, including drainage classes, winter and summer classes, semester classes, academic classes, safety classes and so on. You can also directly increase online learning content and tuition fees on the basis of the original traditional courses!

Seven, more interactive courses are more likely to stimulate interest.

The biggest feature of intelligent education is real-time interactive learning between human and computer. Just like the game "Happy Landlord Fight", a group of robots play with you in real time. This kind of man-machine real-time interactive teaching is very interesting, such as eliminating words and being fun, and making lianliankan entertaining; Letter recognition and spoken word recognition courses suitable for english introduction students and poor students; The synchronous teaching material of human-computer interaction, Oral Sentence Course, can be recognized immediately with one-click recording; Practice listening and reading in a lock-free way. If you are successful in admission, you will be rewarded with gold coins, which can be exchanged for goods. Teachers release all kinds of competitions and qualifiers, and students have strong interaction and high participation!

Eight, it is more effective to break the' same class at the same level'.

Traditional tutoring small classes occupy teachers, and large classes are common in the same class! AI classroom based on intelligent oak tree, living in one machine and one space, sitting together in different grades; There are many classes in a day, and there are thousands of people. The learning atmosphere is self-evident next to the teacher supervision station! Break the traditional teaching mode of "same class at the same level", each student has an account, a computer and a system, and wears headphones for interactive learning. Different students do not affect each other, and different classes do not affect each other! For the first time, the floor efficiency was improved, and the water and electricity cost of the house was virtually reduced!

Nine, the expected investment income ratio is as high as 900%

Up to 50 thousand. Let's go! Open at 30 square meters! 10 Students can go back to books! The profit is as high as 500,000!

How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok and look at the pictures. Every application page is vying for users' attention.

In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.

So how to design it? The following seven points need more attention in the design process.

1, with prominent theme

Many posters, at first glance, I don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are deeply rooted in people's hearts, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

Promotional posters should clearly state the theme of the event, such as "buy one get one free when you open". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.

What businesses need is accurate traffic, isn't it? Therefore, accurate traffic begins with accurate poster promotion design.

2. The project service is clear.

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to the refreshing blue, and real estate posters are combined with atmospheric residential buildings; Financial funds use gold+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.

The service content of each project is very accurate, so people can think of the corresponding project when looking at the pictures, and the explained text makes the poster more vivid.

3. There are visual project details.

Visualize the details of the project, not only like a single page of taekwondo, but also the course description, main features, project details and so on.

After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more suitable.

4. Copying is a pain point

Copywriting is more important than design skills, and a good copy can make the whole poster vivid. Some copywriting will trigger actions, some copywriting will tell users how to buy, and some copywriting will hurt users, so that users will want to take action when they see it, and they will feel cheated if they don't buy it.

KEEP's classic short story "Self-discipline gives me freedom" and long copy, grasp the key expression and let users get what they see.

5. Endorsement of trust

A good poster has a theme, a copy, and material. If there is a corresponding endorsement of trust, it can also be put in. For example, "from 200 1" is a kind of trust endorsement related to the year of starting a business; Focus on the logo field for more than ten years, with more than 800 chain stores nationwide, with an annual sales volume of 6,543.8+0,000 copies. These are all good endorsements of trust.

Trust endorsement+copywriting expression adds trust to the whole poster.

6. Contact information; Address+Phone+WeChat QR code

Many people's posters are well designed, with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the so-called beauty, which is called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 65,438+000 people with one click, which will soon reach thousands directly. But how many people can open the poster? Do you know how many people are interested after opening it?

If they are interested in scanning the code, but forget to download the original image and cannot scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code to see the details without downloading.

7, high-definition watermark-free images

With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also succeed through some applications, such as manufacturer stickers, MAKA, WeChat commercial watermark camera, picture itching, picture monsters and so on.

But some apps don't buy members, and there will be watermarks. Attention should be paid to this point, because pictures spread on the Internet are the signboard of shops, and a poster with watermark or unclear pictures will also lower the level of shops.

If you want to make a lot of posters every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermark-free posters.

Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.