Why is there a kangaroo sign on the Meituan takeaway car?

For Meituan's product image design, Meituan Takeaway said that kangaroo's characteristics of "big bag, multiple items and fast running" are consistent with Meituan's positioning of rich categories and fast food delivery, which can provide consumers with comprehensive choices and quality experience.

On October 2015165438+10/8, Meituan Takeaway announced that from now on, Meituan Takeaway will carry out a comprehensive brand upgrade. The latest version of the product shows a brand-new product image scheme. The icon of Meituan's takeaway has changed from a familiar "bowl of rice" to a kangaroo, and the color scheme of the product has also changed from orange to wheat and chestnut, making it more youthful and lively.

Extended data:

The relevant person in charge of Meituan Takeaway said that this is the first brand upgrade of Meituan Takeaway since it was launched at the end of 20 13, and it is also a memorable brand upgrade on the occasion of the second anniversary of Meituan Takeaway. Through the new brand scheme, Meituan Takeaway hopes to convey the concepts of "all categories" and "distribution". "

In the past, the main business of Meituan takeaway was food and beverage takeaway. At present, Meituan take-out has been fully expanded in business. In addition to food and drinks, it also provides home delivery services for supermarkets, fresh fruits, dessert drinks, flower cakes, medicines and other categories. The original logo can no longer carry the connotation of the diversified service of Meituan takeaway, so it is necessary to upgrade the brand. " ?

People's Daily Online _ Meituan takeaway brand upgrade icon changed from "a bowl of rice" to kangaroo.