What is life without luxuries?

19 14 When coco chanel founded the Chanel brand, he never dreamed that China people would become the world's largest consumer group and the most loyal fans of luxury goods in one hundred years.

In today's China, it is seriously underestimated to say that the middle class owns luxury goods.

And many proletarians are also scrimping and saving, ready to enter luxury goods. Even if you can't have a wallet, buy a wallet; If you can't afford leather boots, you can buy sunglasses. In the worst case, if you buy an A product, as long as you have its Logo, even if it is a fake, you will be satisfied.

In 20 13, China people bought 47% of the world's luxury goods.

What exactly is luxury? According to Baidu, luxury goods are internationally defined as "a kind of consumer goods with unique, scarce and exotic characteristics that exceed people's survival and development needs", also known as non-necessities of life.

In foreign countries, it is a commodity consumed by a specific class; At home, it has almost become a necessity for many people.

Active luxury or passive luxury?

When the whole people are flocking to luxury goods, many people don't understand why they want to buy them. Is it because they really like them or because of me?

When buying, some people don't care about the design concept and fashion background of the brand. As long as it is expensive and famous, as long as their own circles know the brand, as long as the Logo is obvious, everyone can see it.

Although everyone has the luxury right, not everyone has the luxury ability.

Some rich people, who have the spending power and really like it, range from suitcases to socks and arm luxury goods to their teeth. Spend/kloc-more than 0/000 yuan to buy a pair of brand-name socks, obviously not for people to see. This kind of consumption is active luxury.

And some people's pursuit of luxury goods is passive. Luxury goods must have obvious signs to let others know what they are wearing, otherwise why buy them.

When the purpose of consuming luxury goods is mainly to show others, it is passive consumption, and luxury is for luxury.

In China, luxury goods are a symbol of social status. People are recognized by what they have, and only when they are valued by others will they feel valuable. It is also a psychological need to prove one's economic strength and social status with luxury goods.

When buying luxury goods becomes a trend, it's hard not to be influenced by the environment. If you don't wear famous brands, your friends will look down on you; Students will despise you if you don't recite your name; If you don't drive a luxury car, customers will ignore you.

We have no choice, as if we were in a whirlpool, so we can only go with the flow.

High quality is not necessarily luxury.

When a person reaches a certain level and height, he doesn't need luxury goods to prove his existence.

"Father of Apple" Jobs, wearing a black pullover and jeans; Zuckerberg, the founder of Facebook, wears a classic round neck pullover and slacks. It is said that he wore it like this before he became famous and never changed it.

Although their clothes are converted into RMB and the price is not low, they are by no means big-name luxury goods. In the United States, this is just an ordinary thing worth hundreds of dollars.

Some people say that I am not Jobs, and I need a big Logo. Because in this society that values money and appearance, owning luxury goods gives people a feeling of being rich and recognized.

Why do we always need others' approval? Why not buy some high-quality goods at reasonable prices? Why can't things be used instead of me?

If it is difficult to give up luxury goods, we can at least not give up big names and refuse high-quality non-big names. It is reported that "de-Logo" of luxury goods will become a trend.

Abandoning the love of Logo, advocating low-key, unique and high-quality, restoring the essence of goods and the attributes of not showing off, this is the true meaning of luxury goods.

What is life without luxuries?

People who really like luxury goods will regard it as a work of art and appreciate its perfect workmanship, unique design, simplicity and exquisiteness, and unique concept, not only because they represent an identity and a class.

During those years in China, I once bought some luxury goods within my ability. I like simple styles, but there must be a Logo.

There is indeed a sense of satisfaction in owning luxury goods. I was keen on it at that time. On a business trip to Beijing, I squeezed the subway with Prada on my back. I would rather grind my feet than wear Gucci boots.

Those boots are very beautiful, and there are trademarks all over the edges. My friend stopped me when I bought it. She said that this pair of money can buy three pairs of TopGloria and can be exchanged. Why do you have to buy this?

I said, you don't have to ask this question. Why did you buy it? The reason is not obvious, because this is Gucci.

Because it's too expensive, you can't give up even if you grind your feet. I hobbled along with a band-aid. Now that I think about it, I don't know what kind of spirit is supporting me.

Two years ago, I returned to New Zealand and settled in Christchurch, South Island. This is a natural, pure, simple and beautiful city, because it is not as fashionable and prosperous as domestic cities, and we call it "base village".

Here, you can hear the chirping of birds in the backyard in the morning. There are flocks of wild ducks by the lake. If you take bread to the beach, countless seagulls will surround you.

The most wonderful thing is that when you meet a stranger, the stranger will nod and smile at you. People are calm, enjoy life and don't worry.

None of my foreign colleagues around me wear luxury goods, nor do they recognize luxury goods, let alone judge a person's value by luxury goods.

Everyone is dressed casually, casually and comfortably. Many people like to visit second-hand shops, and if they find satisfactory goods in second-hand shops, they will show off in a high-profile way.

Their attitude towards second-hand goods surprised me. Because in China, buying second-hand goods means buying discounted goods. When people ask, many people say the original price.

I'm surprised they don't take luxury goods seriously. I asked them, do Christchurch people never use luxury goods? They say that in New Zealand, perhaps Auckland, the largest city, and Wellington, the capital, will have some specific consumers, but there are few in Christchurch.

I asked a colleague who had lived in Europe for many years and settled in a new place a few years ago, did anyone wear luxury goods to take the bus in Europe? She said, God, no way. People who consume luxury goods have luxury cars and beautiful houses. Why do they have to take the bus? Maybe her European country is as simple as New Zealand. )

At a party, I wore brand-name shoes. Out of vanity, I deliberately put my shoes under the nose of my good foreigner friend and told her the value of these shoes. She glanced casually and said, crazy.

At first, I thought that only my colleagues and friends around me had no demand for luxury goods. Later, it was found that the female CEO of the company also wore ordinary clothes.

Domestic friends come to Christchurch to buy luxury goods. I don't even know where they can be sold, because I have never seen them. Someone sent me a photo of Hermes scarf to show me the price here. I said, this is a village. Without these things, they still don't believe it, thinking that foreign countries are luxury goods all over the street.

Those big names are useless here. At first, I was not used to it. I often take it out to see. I feel that no one appreciates it and no one applauds it. It's a little regrettable.

Later, I put away all the famous brands and never looked at them again. Now, open the wardrobe, choose only comfortable and simple clothes, and never look at the brand.

Life without luxuries is easy, natural and comfortable. It is a wonderful experience not to study other people's clothes, not to explore other people's lives, not to compare, not to care, but to pay attention to yourself.

I went back to China for my holiday this summer and gave some big-name items to people I really like. If you really love it, it's worth having. I'm just making up for it. I only like the functions that famous brands can show people, not the famous brands themselves.

There may be many people, just like me. But the environment is like a pair of scissors, relentlessly pruning people's desires according to their own wishes. At home, people have to have me, otherwise they will have a bad life; Here, you have nothing to do with others.

I may still consume luxury goods in the future, but I will only buy what I love, even if there is no Logo.

Reverend Terence, the pastor of Elleland, said that there are some things that can bind the soul and make it work for you. I think luxury goods are like this. Being in it, you often get lost in the chaos.

In fact, the best perfume is often the most natural; The most delicious food is often the most primitive; The truest life is often the simplest.

The real luxury is to have what you love and need, do what you want and can do, follow your heart and live your life.